Speaker Advice

  • 80 Ideas to Improve Your Content Marketing

    … What should you be doing with your content marketing right now? First, spend a few minutes to glance at (or even read) this list of 80 things to do with your content marketing. (Hint: “Don’t just create content” is the unofficial first thing to do — or not to do!) Only have a minute? Scroll to the section where you need the most insight…

    Ann Gynn/ Content Marketing Institutein Content- 21 readers -
  • 38+ Examples of Brands Doing Great Content

    … a mattress online? Crazy. But Leesa carefully walks you through the process and gives you a lot of content to guide your experience. Want fashion advice specific to you? Stitch Fix asks a ton of questions to get your style down and has a great blog for your reading pleasure. Need a new pair of eyeglasses? Warby Parker shows you how to get the best pair…

    Ann Gynn/ Content Marketing Institute- 16 readers -
  • What Should Marketers Look for in a Content Strategist?

    … The day has come: Your boss signed off on your proposal to get the help your marketing team needs from a content strategist. Great! Gulp. What skills should you look for in a content strategist? What are some good questions to ask? Where and how can you find the right help? Here’s advice from some of the experts who spoke at the 2016…

    Content Marketing Institutein Content- 14 readers -
  • Take Your Content From Albatross to Asset: 18 Experts Tell How

    We’ve all felt the dead weight of it: ROT (redundant, outdated, or trivial content) hanging around our necks. We’ve been bogged down by far-from-perfect processes, unsystematic systems, and not-quite-right technology. Content – planning it, producing it, and managing it – can feel like more of a burden than a business asset.

    Content Marketing Institute- 9 readers -
  • 16 Common-Sense Reminders for Uncommonly Good Content

    … can’t be more interested in delivering the brand message than in delivering useful content. Get into the head of your target audiences. Answer a question that helps people progress along a personal journey. Buddy Scalera, senior director, content strategy, The Medicines Company | @buddyscalera Work from a shared content vision In an exceptional…

    Content Marketing Institutein Content- 14 readers -