Speaker Advice

  • 80 Ideas to Improve Your Content Marketing

    …. Learn about IT. Learn about HR. (Carla Johnson) Train to keep sharpening tool and technology skills. (Denise Kadilak) Learn how to say “not now” to immediate requests and get control of content backlog. (Jeff Julian) Detail a content marketing strategy clearly tied to business outcomes the top floor cares about. (Jonathan…

    Ann Gynn/ Content Marketing Institutein Content- 32 readers -
  • 38+ Examples of Brands Doing Great Content

    … a mattress online? Crazy. But Leesa carefully walks you through the process and gives you a lot of content to guide your experience. Want fashion advice specific to you? Stitch Fix asks a ton of questions to get your style down and has a great blog for your reading pleasure. Need a new pair of eyeglasses? Warby Parker shows you how to get the best pair…

    Ann Gynn/ Content Marketing Institute- 32 readers -
  • What Should Marketers Look for in a Content Strategist?

    … The day has come: Your boss signed off on your proposal to get the help your marketing team needs from a content strategist. Great! Gulp. What skills should you look for in a content strategist? What are some good questions to ask? Where and how can you find the right help? Here’s advice from some of the experts who spoke at the 2016…

    Content Marketing Institutein Content- 23 readers -
  • 16 Common-Sense Reminders for Uncommonly Good Content

    … with your traditional products and services to “super-serve” your customers’ needs in a way that only you can. Greg Verdino, managing partner, VERDINO & CO | @gregverdino Speak as a human Speak with passion and empathy, as a human, without trying to be something you’re not. Greg Yates, chief marketing officer, InvestingChannel | @gregyates Connect…

    Content Marketing Institutein Content- 20 readers -
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