Speaker Advice

  • 80 Ideas to Improve Your Content Marketing

    … What should you be doing with your content marketing right now? First, spend a few minutes to glance at (or even read) this list of 80 things to do with your content marketing. (Hint: “Don’t just create content” is the unofficial first thing to do — or not to do!) Only have a minute? Scroll to the section where you need the most insight…

    Ann Gynn/ Content Marketing Institutein Content- 26 readers -
  • 38+ Examples of Brands Doing Great Content

    … As content users, we all experience content overload. As content marketers, we may find it tough to uncover the valuable gems in that same big sea of content. It can be hard to learn about brands — beyond Red Bull, GoPro, and BlendTec — that are executing successful, creative content marketing. Some Content Marketing World presenters are here…

    Ann Gynn/ Content Marketing Institute- 23 readers -
  • What Should Marketers Look for in a Content Strategist?

    … The day has come: Your boss signed off on your proposal to get the help your marketing team needs from a content strategist. Great! Gulp. What skills should you look for in a content strategist? What are some good questions to ask? Where and how can you find the right help? Here’s advice from some of the experts who spoke at the 2016…

    Content Marketing Institutein Content- 18 readers -
  • Take Your Content From Albatross to Asset: 18 Experts Tell How

    We’ve all felt the dead weight of it: ROT (redundant, outdated, or trivial content) hanging around our necks. We’ve been bogged down by far-from-perfect processes, unsystematic systems, and not-quite-right technology. Content – planning it, producing it, and managing it – can feel like more of a burden than a business asset.

    Content Marketing Institute- 10 readers -
  • 16 Common-Sense Reminders for Uncommonly Good Content

    … with your traditional products and services to “super-serve” your customers’ needs in a way that only you can. Greg Verdino, managing partner, VERDINO & CO | @gregverdino Speak as a human Speak with passion and empathy, as a human, without trying to be something you’re not. Greg Yates, chief marketing officer, InvestingChannel | @gregyates Connect…

    Content Marketing Institutein Content- 14 readers -