Speaker Advice

  • 80 Ideas to Improve Your Content Marketing

    … Parker) HANDPICKED RELATED CONTENT: The Building Blocks of Engaging Content: Definitions, Measurements, and Advice From Experts Distribution and promotion Obsess over distribution – the main differentiator between your audience reading your content and your competitors’. (John Hall) Think how and where you’re going to get content…

    Ann Gynn/ Content Marketing Institutein Content- 29 readers -
  • 38+ Examples of Brands Doing Great Content

    … to help you cut through the content marketing clutter with 38 brands doing great work that you may not know about. These examples range from a blog created by a 70-year-old paint company to a veterans magazine publishing over 100 years, and from an amusement park’s website previewing the customer experience to a site featuring heroes by a church…

    Ann Gynn/ Content Marketing Institute- 29 readers -
  • What Should Marketers Look for in a Content Strategist?

    … The day has come: Your boss signed off on your proposal to get the help your marketing team needs from a content strategist. Great! Gulp. What skills should you look for in a content strategist? What are some good questions to ask? Where and how can you find the right help? Here’s advice from some of the experts who spoke at the 2016…

    Content Marketing Institutein Content- 22 readers -
  • 16 Common-Sense Reminders for Uncommonly Good Content

    … with your traditional products and services to “super-serve” your customers’ needs in a way that only you can. Greg Verdino, managing partner, VERDINO & CO | @gregverdino Speak as a human Speak with passion and empathy, as a human, without trying to be something you’re not. Greg Yates, chief marketing officer, InvestingChannel | @gregyates Connect…

    Content Marketing Institutein Content- 17 readers -