• Marketing Career: How to grow your personal brand in three steps

      It can be difficult to think about yourself as an entity, or as something to market. When making the decision to build your personal brand, it’s important to focus on a few defined key points. Your personal brand is a clear expression of your own value proposition, and you should be able to articulate it as clearly as you would for your own company.

      MarketingSherpa Blogin How To's- 22 readers -
  • Why aren’t you speaking? (Survey results)

    … I believe that you need to speak to get your message out to the world. Yes, you can write, but people get to know you better when you speak. And I’m a firm believer in speaking online because you can: Reach more people Save time and money Grow your subscriber list faster Easily partner with others who will promote you But many people aren’t…

    Ellen Finkelstein/ Change the World Marketing- 14 readers -
  • Are You Getting Bad Advise From Leading Marketers?

    …. Writing About Marketing Does Not Mean You’re a Marketer I can’t wait to crack the next marketing book that comes out. Quiet time spent with a great marketing book expands my ideation and thought process. I often find myself drifting into client ideas and other thoughts while I read, paging backward to see what I missed and writing notes on a pad next…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • What does it take to run a conference in 2017?

    … The digital marketing conference scene has changed a lot in the last decade. In 2007 most search marketers were looking at SES and it was the first year we saw an SMX. In 2017 everything is different. As you can see on our events list, there is a lot more to choose. Having more events is a good thing. It gives the audience choice. They are able…

    State of Digital- 11 readers -
  • Surprising mistakes most speakers don’t know they make

    … Many speakers have some ‘tricks up their sleeve’. Things that will help them be more memorable, or look more professional. Some of these tactics (because that is what they are) are well known. Taking the selfie with the audience. Getting interaction by asking questions, you name it. Yet some tactics might actually backfire. Without the speaker…

    Bas Van Den Beld/ State of Digital- 21 readers -
  • Recognition is Given to You, Authority is Taken by You

    … publicly criticized Gary Vaynerchuk publicly. It wasn’t constructive, he just dislikes his style and Gary’s message. He’s since taken down the post, but I only added one comment: Gary Vaynerchuk doesn’t care what you think. Gary isn’t waiting to be recognized by this industry leader, Gary took it. And the expansion of his authority and his firm…

    Douglas Karr/ Marketing Technology Blog- 30 readers -
  • Friday Talk: “Hug Your Haters” by Jay Baer

    … Estimated reading time: 0 minutes, 44 seconds A few years ago we were sharing great presentations from the field in our Friday Talk. Every week you would see a new presentation about digital marketing. Starting today, we are bringing this back! We feel presentations can be a great way of learning, so we’ll find the important ones for you…

    Bas Van Den Beld/ State of Digitalin Social- 22 readers -
  • The Art of Story: How to Captivate an Audience

    … Do you give presentations or speak to clients? Want to illustrate your knowledge with better stories? To discover how to improve your stories, and your storytelling, I interview Michael Port. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers…

    Michael Stelzner/ Social Media Examinerin How To's- 20 readers -
  • #HeroConf Presentation: Leveraging Geography for PPC Success

    Last week, I had the opportunity to speak about optimizing for geography at HeroConf. In case you missed my panel, or would like to reference it, you can find it below! I’ve done my best to summarize it in this post and would love to hear any questions that you might have in the comments section. Unfortunately, when we take over accounts, we generally see that geography was se ...

    Amy Bishop/ Clix Marketing PPC Blog- 23 readers -
  • An inspiring speaking story — from disses to raves

    … Have you ever gotten really awful feedback from an audience or customer? Everyone has, but it can be really hard to take. Speakers are especially sensitive to negative feedback, but speaking is an important skill for online marketers, who often give webinars. And many entrepreneurs give live talks as well. How would you turn disses into raves? I…

    Ellen Finkelstein/ Change the World Marketing- 15 readers -
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