Specific Media

  • Time Inc. Acquires Viant — Parent Company of MySpace

    …. MySpace was acquired by Viant’s Specific Media from News Corp. (at a $545 million loss) in 2011 and The Wall Street Journal wrote in Jan. 2015 that MySpace still had a respectable 50 million monthly active users. Still, the acquisition announced today was not exactly about MySpace. Time Inc. is excited about Viant’s marketing platform. The Viant…

    Justin Lafferty/ AllTwitterin Social- 15 readers -
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