Spectacles

  • Adaptly Execs Share Their 2017 Predictions

    … social; not only on Facebook (which so far has been the dominating platform) but also on the more recently established channels. Live video Arber: The opportunity to own live TV streaming on social is up for grabs, and we can expect to see every major social player compete for it. Cord-cutters have created an opening on mobile that platforms can fill…

    AllTwitterin Facebook Twitter YouTube- 16 readers -
  • 5 Ways Snapchat Spectacles Will Affect Influencer Marketing in 2017

    … of a limited-time, “first-look” unboxing or demo video on a 24-hour Snapchat Story could drive more views and engagement. Brands will get even more mileage out of their influencers, big and small There’s little doubt that GoPro is currently the dominant player when it comes to first-person shoots of extreme sports. I expect that we’ll see Spectacles…

    AllFacebookin Facebook Twitter YouTube- 31 readers -
  • Snap Inc.: One More Walled Garden, But Endless Opportunities for Brands

    ….” The sleeker name is meant to reflect the company’s evolution beyond social, citing the release of Spectacles as its entry into hardware. In a time when fewer and fewer platforms are identifying as “social,” Snap Inc.’s expansion represents its progression into something bigger. CEO Evan Spiegel is no longer simply dominating the messaging app scene; he…

    AllTwitter- 4 readers -
  • Snap Inc. Spectacles Are On Sale, But …

    … “Expect the unexpected” is the slogan for CBS reality competition show Big Brother, but it can also be applied to the way Snapchat parent Snap Inc. has handled the introduction and release of its Spectacles. The company’s sunglasses with built-in video cameras were officially announced in late September in a story for The Wall Street Journal…

    David Cohen/ AllTwitter- 17 readers -
  • What Twitter Moments Means for Small Businesses

    … the many things it does, Twitter Moments allows you to tell a story about your brand and focus on topics that are relevant to your target market. Allure recently created its own Twitter Moment to show readers what it’s like to be editor in chief of its magazine. Product Hunt also created its own Moment highlighting Snapchat’s new Spectacles and its…

    AllTwitterin Social Twitter- 23 readers -
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