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Google AdWords shopping campaigns are a great way to generate more sales but even the tiniest mistake can make the difference between the campaign being profitable or a waste of money. Some shopping campaigns are already profitable but are missing out on optimization opportunities simply because of the way they are set up.
…, so beware of how this report will look when you have display and search in the same account. But, your attention should be immediately focused on what’s working and what isn’t. Click into the smaller search ad groups (which typically have fewer impressions) and see what you can learn. Those green ad groups probably have something to teach…
… scores on the homepage: It makes even better use of reviews on search results pages. Star ratings are displayed within each result, backed up by the 'speech bubble' and links to the text of reviews. Even better, reviews are part of the filters so customers can search for hotels by star rating. This is all reinforced on the product page…