Speed Bumps

  • Image Recognition technology is a goldmine for marketers

    … them from their online presence, as opposed to just their photo ID. Some hotels are already experimenting with facial recognition in an effort to provide faster check-in. Image recognition and big data Image recognition eliminates barriers between you and your target market, enabling frictionless mobile commerce and greater engagement. The overlay…

    {grow}in Social- 5 readers -
  • A/B Testing the Untestable in Checkout

    … impressive gains come from bigger changes – new approaches to layout, radical redesigns that fix multiple conversion speed bumps and, of more recent popularity, responsive design. And it’s often recommended to start A/B testing your checkout process before tackling other areas of your site, as visitors that get as far as your checkout are closest…

    Linda Bustos/ Get Elastic- 8 readers -
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