Speed Bumps

  • Image Recognition technology is a goldmine for marketers

    … with mobile technology, especially wearables like Google Glass, has hit a few speed bumps. Facebook slapped Nametag with a cease and desist letter after the company launched CreepShield, an app that enables users to scan the profile photos of potential dates so they can say no to the creeps in advance. Lest you think Facebook has your privacy…

    {grow}in Social- 6 readers -
  • Why The New York Times’ niche app strategy is flailing

    The New York Times’s efforts to capture younger readers is hitting a few speed bumps. Yesterday, amid the news that it plans to cut 100 jobs from its newsroom, the Times said that it was pulling the plug on NYT Opinion, the $5.99-a-month opinion app it introduced in June. It also said that NYT Now, its mobile news app, wasn’t exactly catching on with the millennial audience it was chasing.

    Ricardo Bilton/ Digiday- 7 readers -
  • A/B Testing the Untestable in Checkout

    … impressive gains come from bigger changes – new approaches to layout, radical redesigns that fix multiple conversion speed bumps and, of more recent popularity, responsive design. And it’s often recommended to start A/B testing your checkout process before tackling other areas of your site, as visitors that get as far as your checkout are closest…

    Linda Bustos/ Get Elastic- 8 readers -
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