Speed Bumps

  • Image Recognition technology is a goldmine for marketers

    … expensive psychographic research using surveys, focus groups, or interviews. But what about privacy? There’s no such thing anymore. At best, privacy is a cherished illusion, and it’s fallen by the wayside as people volunteer more personal data in the interest of greater personalization and convenience. But seamlessly integrating facial recognition…

    {grow}in Social- 7 readers -
  • A/B Testing the Untestable in Checkout

    … impressive gains come from bigger changes – new approaches to layout, radical redesigns that fix multiple conversion speed bumps and, of more recent popularity, responsive design. And it’s often recommended to start A/B testing your checkout process before tackling other areas of your site, as visitors that get as far as your checkout are closest…

    Linda Bustos/ Get Elastic- 8 readers -
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