Spend, Spend, Spend

Spend, Spend, Spend is an episode of the BBC's Play for Today anthology series first transmitted 15 March 1977 on BBC1, recounting the life of football pools winner Viv Nicholson.Written by Jack Rosenthal it is based on the book of the same name by Nicholson and Stephen Smith and recounts Nicholson's life story from the 1950s to the early 1970s in a non-linear fashion. Rosenthal was a colleague of the PR man who, on behalf of Littlewoods Pools, persuaded Nicholson to allow publicity for her pools win. He wrote in his autobiography: "From that day on, I followed her wild, seemingly stupid adventures in the papers - and believed every snide, snooty, biased word the relentless publicity said.
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