Spin Sucks

  • Generate New Blog Post Ideas: Yes You Can!

    … on research, brainstorming blog post ideas works best when (Hat tip: Jay Acunza): Set parameters: Keeps team members focused. Brainstorm ideas independently: Allows everyone to list their ideas without fear of other people’s opinions. Vet them in a group: Selects the best ideas. Restrict your thinking in these 2 ways: Subject. Your blog posts must focus…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 22 readers -
  • Monthly Content Themes: Get Your Blog On Track In 2017

    … How To Create Monthly Content Themes [Worksheet] I love using the 12 days of Christmas as a monthly content theme for a series of related content such as blog posts. Done well—the 12 Days of Christmas content is like an advent calendar that pulls you back the next day to find the surprise behind the next flap. Spin Sucks’s Gini Dietrich uses…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 16 readers -
  • Three marketing books from 2014 that will help you smash it in 2015!

    … get overlooked. In this case, I’m going to give shout-outs to two smart buddies of mine, Dionne Lew and Steve Sammartino, who this year released The Social Executive and The Great Fragmentation respectively. Dionne’s book – like A World Gone Social - is aimed fairly and squarely at senior executives and business leaders. It combines intellectual…

    Trevor Youngin Social EMail Content- 19 readers -
  • How to Use Brand Storylines to Spark Social Media Engagement

    … and generate hundreds of comments. Entire discussions happen around each and every post. This makes the Arment Dietrich brand both visible and engaging. Conversations build relationships, demonstrate your firm’s expertise, and generate top-of-mind awareness. They are a powerful method of pulling your brand out of the indifference trap. Not All…

    Convince and Convert- 1 readers -
  • 25 Ways to Create Shareable Content

    …. 1. Subscribe to SmartBrief. The SmartBrief newsletters aggregate content every day (at least 10 articles) around one topic, such as entrepreneurship, leadership, or social media, that is applicable to something you care about. 2. Subscribe to Talkwalker Alerts. A replacement to Google Alerts, Talkwalker Alerts are even better, provide more…

    Convince and Convertin Social Content- 18 readers -
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