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… of community, and why all brands need more vocal advocates, champions and ambassadors (while at the same time providing advice on how to deal with “drama queens, divas and … pesky trolls”). I really enjoyed Chapter 10 which talked about the importance of company CEOs to be more social, but how in fact they’re as rare as ‘blue unicorns’ (hat-tip to Jim…
… and generate hundreds of comments. Entire discussions happen around each and every post. This makes the Arment Dietrich brand both visible and engaging. Conversations build relationships, demonstrate your firm’s expertise, and generate top-of-mind awareness. They are a powerful method of pulling your brand out of the indifference trap. Not All…
The trend toward using the web to grow your business continues. Email keeps growing exponentially, with trillions sent every year, Facebook went from university students only in 2004 to more than a billion users eight years later. Pinterest became one of the fastest-growing social networks ever, and billions of videos are streamed on YouTube each day.