Spin Sucks

  • Generate New Blog Post Ideas: Yes You Can!

    … at least one on-going column post every week. A. Interviews This can be a long form with one person or a shorter set of questions to a few people. The challenge for newer bloggers is finding a fresh approach. The Actionable Marketing Guide has a weekly author interview. B. Letter Bag This is a blog spin on newspaper “Letters to the Editor…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 28 readers -
  • Monthly Content Themes: Get Your Blog On Track In 2017

    … to your monthly blog content yields themes. The use of monthly themes is grounded in traditional magazine publishing to supports editorial creation and related advertising. Use monthly content themes to fill your blog editorial calendar for a year. Duct Tape’s John Jantsch is a proponent of content themes. He compares them to a book’s table…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 20 readers -
  • Three marketing books from 2014 that will help you smash it in 2015!

    …, non-hype and jargon-free (as jargon-free as you can get in a technology-fuelled marketing world). If you like your business books practical, easy to read and packed with examples, then you could do worse than pick up a copy of The New Rules of Sales and Service. SPIN SUCKS – Gini Dietrich TAGLINE: Communication and reputation management…

    Trevor Youngin Social EMail Content- 22 readers -
  • How to Use Brand Storylines to Spark Social Media Engagement

    …. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups. But when a company takes a stance and sparks engagement, its brand stands out like an orange tree in an evergreen forest. A great example of this is Spin Sucks. According to Gini Dietrich, CEO of Arment Dietrich (and an active member of the Convince &…

    Convince and Convert- 2 readers -
  • 25 Ways to Create Shareable Content

    … in this instance because the other content he offers is extremely intelligent and very valuable. You can’t get away with this a lot, but adding in some humor to prove a point can work occasionally. This is an excerpt from Chapter 3 of the newly released Spin Sucks, by Gini Dietrich. …

    Convince and Convertin Social Content- 20 readers -
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