Spin Sucks

  • Monthly Content Themes: Get Your Blog On Track In 2017

    … How To Create Monthly Content Themes [Worksheet] I love using the 12 days of Christmas as a monthly content theme for a series of related content such as blog posts. Done well—the 12 Days of Christmas content is like an advent calendar that pulls you back the next day to find the surprise behind the next flap. Spin Sucks’s Gini Dietrich uses…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 11 readers -
  • Three marketing books from 2014 that will help you smash it in 2015!

    …, non-hype and jargon-free (as jargon-free as you can get in a technology-fuelled marketing world). If you like your business books practical, easy to read and packed with examples, then you could do worse than pick up a copy of The New Rules of Sales and Service. SPIN SUCKS – Gini Dietrich TAGLINE: Communication and reputation management…

    Trevor Youngin Social EMail Content- 17 readers -
  • How to Use Brand Storylines to Spark Social Media Engagement

    ….” It’s the conversations that are moving their sales needle. Brand Storylines shift the customer experience and plant the seeds of a relationship, because they start with a conversation. The conversation opens things up. They let you share ideas and engage your market in a dialogue. And they let you have conversations with purpose — conversations…

    Convince and Convert- 1 readers -
  • 25 Ways to Create Shareable Content

    … in this instance because the other content he offers is extremely intelligent and very valuable. You can’t get away with this a lot, but adding in some humor to prove a point can work occasionally. This is an excerpt from Chapter 3 of the newly released Spin Sucks, by Gini Dietrich. …

    Convince and Convertin Social Content- 17 readers -