Splenda

Splenda /ˈsplɛndə/ is the commercial name and registered trade mark of a sucralose-based artificial sweetener derived from sugar, owned by the British company Tate & Lyle and American company Johnson & Johnson. Sucralose was discovered by Tate & Lyle and researchers at Queen Elizabeth College, University of London, in 1976. Tate & Lyle subsequently developed sucralose-based Splenda products in partnership with Johnson & Johnson subsidiary McNeil Nutritionals LLC.Since its approval by the United States government in 1998 and introduction there in 1999, sucralose has overtaken Equal in the $1.5-billion artificial sweetener market, holding a 62% market share.
Posts about Splenda
  • Your survival guide to Advertising Week 2014

    … don’t know shit,” said Pat Lafferty, CEO of BBH North America. “OK, you know some things, but you don’t know it all. Be open to new ideas and new people.” Don’t try to do it all, either Many Advertising Week attendees approach the event like an American Ninja Warrior course: do it all, and do it fast, even if that means you just hit everything…

    Shareen Pathak/ Digiday- 6 readers -
Get the top posts daily into your mailbox!