Split Testing

In marketing, A/B testing is a simple randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing. Other names include randomized controlled experiments, online controlled experiments, and split testing. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior.
Posts about Split Testing
  • How I Tweaked My Blog’s Design and (Almost) Doubled Signups

    … to a blog you can unknowingly affect all of those things. In the end, however, I decided that it was important for me to keep testing. Unless you test out your ideas you’ll never know whether they will work or not. And given that so much of this blog is about online experiments, I decided to give it a crack. So, we made a backup of the blog…

    Blog Tyrantin Affiliate Blogging How To's- 17 readers -
  • Why You Should Be Conducting A/B Testing On Your Email Marketing

    … to tell you that it’s not as hard as it sounds. A/B testing is the method you use to test your best guess about human behavior. In other words, you are testing what you think they’ll respond to. Using your email platform, you can perform these “split” tests quite easily testing things such as headlines, send times, content and images. Let’s…

    Jon Correll/ conversionvoodoo.comin EMail- 11 readers -
  • Monday Catch-up: Political Campaigns, A/B Tests and Retail Trends

    … new ebook, The Top 2016 Email Trends for Retail Marketing, takes a look at new trends in email for retail, as well as best practices and inspiration to take your marketing to the next level. Get your free copy now. This entry was posted in Email Marketing and tagged A/B testing, retail marketing, split testing on Monday, January 25th, 2016 by Amy Mullen.…

    Movable Ink Blogin EMail- 12 readers -
  • What’s In Store For The Future Of Split Testing?

    … I started writing this post on October 21st (2015), also known as Back To The Future Day. For those not in the know, this is the day that Marty McFly and Doc Brown travel through time to—at the time of filming—the distant future. This seemed like a nice time to start thinking about the future of split testing, particularly in relation to how…

    The Daily Egg- 6 readers -
  • How’s Your A/B Testing Going… Post-Mobilegeddon?

    … or using their differences to test ideas can do much more than just rejuvenate a stagnant approach to A/B testing, although it can certainly do that as well. Based on the points above, looking at the difference between desktop and mobile split testing can help you be much more efficient with your marketing by learning what boosts conversions from web…

    The Daily Egg- 14 readers -
  • Increase Conversions on Low-Traffic Websites

    … Here’s a common question: “How do you increase conversions when you only get a small amount of traffic?” The first answer is, go get more traffic. The closer your conversions are to zero, the closer your conversion optimization efforts will be to guessing. You can do statistical optimization using split testing if you have enough conversions…

    Brian Massey/ The Conversion Scientist- 11 readers -
  • How to Create Facebook Image Posts That Engage

    … Do you use images in your Facebook marketing? Are your image posts performing as well as you’d like? While targeting, relevancy and timing play significant roles in the success of Facebook campaigns, the right image is key to improving engagement. In this article, you’ll discover how to improve the performance of your Facebook image posts…

    Social Media Examinerin Social Facebook How To's- 9 readers -
  • Surprising CRO Lessons from a Workout Routine

    … A few days ago I decided to relieve some stress in the gym after a particularly long day of work, but I’d been thinking about CRO for so many hours that it just wouldn’t get out of my head. As I got to work under the barbell, my head still swimming with split testing terminology, an idea started to grow. Namely, that fitness goals and CRO have…

    The Daily Egg- 11 readers -
  • How Can Online Advertisers Test Creative In Their Facebook Ads?

    … It doesn’t matter if you work in ecommerce, gaming or any other industry; if you’re investing in online advertising, you’ll want to guarantee that your money is going towards the best ads possible. So how can you determine which of your ads will get you the most bang for your buck? The answer lies in creative testing. What is creative testing…

    Nanigansin Social How To's- 67 readers -
  • Split Testing 101: A Crash Course in Optimization

    … of split testing is the first, and arguably most important, step on your journey. I’m going to break down what split testing is and what role it plays in, not only conversion optimization, but in increasing your business’ bottom line. Think of it this way: Conversion rate optimization is the “what,” but split testing is the “how.” Why Split Test…

    The Daily Egg- 14 readers -
  • Your Step-by-Step Guide to A/B Testing with Google Analytics

    … is for each test, so you can accurately identify the winning page design. There are many conversion testing tools on the market, but the best are usually paid and add to your marketing expenses. The one exception to this rule is Google Analytics. It’s very simple to use Google Analytics for A/B testing or split testing with two or multiple…

    The Daily Eggin Google- 17 readers -
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