Split Testing

In marketing, A/B testing is a simple randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing. Other names include randomized controlled experiments, online controlled experiments, and split testing. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior.
Posts about Split Testing
  • How I Tweaked My Blog’s Design and (Almost) Doubled Signups

    … changes to the Blog Tyrant theme. When something is working it is often tempting to kind of sit back and just let it do its thing. Before tweaking the design we were making a decent affiliate income around the blog, good email sign ups, and was getting some very nice traffic from Google each month. Unfortunately, sometimes when you make changes…

    Blog Tyrantin Affiliate Blogging How To's- 26 readers -
  • Why You Should Be Conducting A/B Testing On Your Email Marketing

    … results. One great strategy to use with your email marketing is linking email articles to your website. Are you ready to handle the traffic with optimized landing pages? If you are ready to squeeze more profit out of your website by using email marketing to skyrocket growth among your current customers, that’s great! We’re here to help you optimize…

    Jon Correll/ conversionvoodoo.comin EMail- 14 readers -
  • Monday Catch-up: Political Campaigns, A/B Tests and Retail Trends

    … new ebook, The Top 2016 Email Trends for Retail Marketing, takes a look at new trends in email for retail, as well as best practices and inspiration to take your marketing to the next level. Get your free copy now. This entry was posted in Email Marketing and tagged A/B testing, retail marketing, split testing on Monday, January 25th, 2016 by Amy Mullen.…

    Movable Ink Blogin EMail- 13 readers -
  • What’s In Store For The Future Of Split Testing?

    … I started writing this post on October 21st (2015), also known as Back To The Future Day. For those not in the know, this is the day that Marty McFly and Doc Brown travel through time to—at the time of filming—the distant future. This seemed like a nice time to start thinking about the future of split testing, particularly in relation to how…

    The Daily Egg- 8 readers -
  • How’s Your A/B Testing Going… Post-Mobilegeddon?

    … on a mobile and not every signup takes place on a computer but I’d argue that the above are true in the majority of cases. Ignoring device type causes problems Once a split test has been set up, most marketers will spend a lot of time (perhaps more than they’d like to admit) looking at a screen that looks something like this: Once a statistically…

    The Daily Egg- 15 readers -
  • Increase Conversions on Low-Traffic Websites

    … Here’s a common question: “How do you increase conversions when you only get a small amount of traffic?” The first answer is, go get more traffic. The closer your conversions are to zero, the closer your conversion optimization efforts will be to guessing. You can do statistical optimization using split testing if you have enough conversions…

    Brian Massey/ The Conversion Scientist- 13 readers -
  • How to Create Facebook Image Posts That Engage

    …? Please share your thoughts and recommendations in the comments. Tips for creating Facebook image posts that create. Tags: dan slagen, facebook, facebook ad campaign, facebook ads, facebook image, facebook image post, facebook post ideas, image testing, split testing, split testing on facebook, visual post …

    Social Media Examinerin Social Facebook How To's- 9 readers -
  • Surprising CRO Lessons from a Workout Routine

    … A few days ago I decided to relieve some stress in the gym after a particularly long day of work, but I’d been thinking about CRO for so many hours that it just wouldn’t get out of my head. As I got to work under the barbell, my head still swimming with split testing terminology, an idea started to grow. Namely, that fitness goals and CRO have…

    The Daily Egg- 12 readers -
  • How Can Online Advertisers Test Creative In Their Facebook Ads?

    … It doesn’t matter if you work in ecommerce, gaming or any other industry; if you’re investing in online advertising, you’ll want to guarantee that your money is going towards the best ads possible. So how can you determine which of your ads will get you the most bang for your buck? The answer lies in creative testing. What is creative testing…

    Nanigansin Social How To's- 67 readers -
  • Split Testing 101: A Crash Course in Optimization

    … of split testing is the first, and arguably most important, step on your journey. I’m going to break down what split testing is and what role it plays in, not only conversion optimization, but in increasing your business’ bottom line. Think of it this way: Conversion rate optimization is the “what,” but split testing is the “how.” Why Split Test…

    The Daily Egg- 14 readers -
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