Split Testing

In marketing, A/B testing is a simple randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing. Other names include randomized controlled experiments, online controlled experiments, and split testing. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior.
Posts about Split Testing
  • How to Effectively Run Split Testing to Find Big Wins

    … The volume of data available to help businesses make actionable insights is on the rise. This spike in information has gotten many marketers to turn to split testing to improve their online sales. Tools such as Optimizely and VWO make it easy for individuals with non-technical backgrounds to create and run tests with ease. However, if you…

    Growmapin How To's- 22 readers -
  • How Ad Testing Can Combat Facebook’s Slow Ad Growth

    … be cautious. As Facebook has hit its optimum ad load, its focus is turning instead to alternative sources of revenue like video ads, bots for its Messenger application and its audience on third-party apps and websites. What Facebook’s changes mean for advertisers Digital marketers, take note: Zero growth in ad load means that it’s more important than ever…

    Inside Facebookin Facebook How To's- 54 readers -
  • How I Tweaked My Blog’s Design and (Almost) Doubled Signups

    … to a blog you can unknowingly affect all of those things. In the end, however, I decided that it was important for me to keep testing. Unless you test out your ideas you’ll never know whether they will work or not. And given that so much of this blog is about online experiments, I decided to give it a crack. So, we made a backup of the blog…

    Blog Tyrantin Affiliate Blogging How To's- 39 readers -
  • Monday Catch-up: Political Campaigns, A/B Tests and Retail Trends

    … new ebook, The Top 2016 Email Trends for Retail Marketing, takes a look at new trends in email for retail, as well as best practices and inspiration to take your marketing to the next level. Get your free copy now. This entry was posted in Email Marketing and tagged A/B testing, retail marketing, split testing on Monday, January 25th, 2016 by Amy Mullen.…

    Movable Ink Blogin EMail- 15 readers -
Get the top posts daily into your mailbox!