Split Testing

In marketing, A/B testing is a simple randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing. Other names include randomized controlled experiments, online controlled experiments, and split testing. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior.
Posts about Split Testing
  • How to Effectively Run Split Testing to Find Big Wins

    … can harness the full potential of split testing, it can be the secret weapon in your marketing arsenal that takes your business to new heights. Save The post How to Effectively Run Split Testing to Find Big Wins appeared first on GrowMap. …

    Growmapin How To's- 22 readers -
  • How Ad Testing Can Combat Facebook’s Slow Ad Growth

    … be cautious. As Facebook has hit its optimum ad load, its focus is turning instead to alternative sources of revenue like video ads, bots for its Messenger application and its audience on third-party apps and websites. What Facebook’s changes mean for advertisers Digital marketers, take note: Zero growth in ad load means that it’s more important than ever…

    Inside Facebookin Facebook How To's- 56 readers -
  • How I Tweaked My Blog’s Design and (Almost) Doubled Signups

    … changes to the Blog Tyrant theme. When something is working it is often tempting to kind of sit back and just let it do its thing. Before tweaking the design we were making a decent affiliate income around the blog, good email sign ups, and was getting some very nice traffic from Google each month. Unfortunately, sometimes when you make changes…

    Blog Tyrantin Affiliate Blogging How To's- 39 readers -
  • Why You Should Be Conducting A/B Testing On Your Email Marketing

    … results. One great strategy to use with your email marketing is linking email articles to your website. Are you ready to handle the traffic with optimized landing pages? If you are ready to squeeze more profit out of your website by using email marketing to skyrocket growth among your current customers, that’s great! We’re here to help you optimize…

    Jon Correll/ conversionvoodoo.comin EMail- 22 readers -
  • Monday Catch-up: Political Campaigns, A/B Tests and Retail Trends

    … to a recent survey. And of those who do test, almost 46% said they only spend a few minutes on creating subject lines to test. Read more … 2016 email marketing trends for retailers In 2016, we’ll see more retail brands raising the stakes by delivering contextually aware email content. Is your brand ready to compete for inbox attention in 2016? Our…

    Movable Ink Blogin EMail- 15 readers -
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