Split Testing

In marketing, A/B testing is a simple randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing. Other names include randomized controlled experiments, online controlled experiments, and split testing. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior.
Posts about Split Testing
  • How I Tweaked My Blog’s Design and (Almost) Doubled Signups

    … to a blog you can unknowingly affect all of those things. In the end, however, I decided that it was important for me to keep testing. Unless you test out your ideas you’ll never know whether they will work or not. And given that so much of this blog is about online experiments, I decided to give it a crack. So, we made a backup of the blog…

    Blog Tyrantin Affiliate Blogging How To's- 30 readers -
  • Why You Should Be Conducting A/B Testing On Your Email Marketing

    … to tell you that it’s not as hard as it sounds. A/B testing is the method you use to test your best guess about human behavior. In other words, you are testing what you think they’ll respond to. Using your email platform, you can perform these “split” tests quite easily testing things such as headlines, send times, content and images. Let’s…

    Jon Correll/ conversionvoodoo.comin EMail- 17 readers -
  • Monday Catch-up: Political Campaigns, A/B Tests and Retail Trends

    … new ebook, The Top 2016 Email Trends for Retail Marketing, takes a look at new trends in email for retail, as well as best practices and inspiration to take your marketing to the next level. Get your free copy now. This entry was posted in Email Marketing and tagged A/B testing, retail marketing, split testing on Monday, January 25th, 2016 by Amy Mullen.…

    Movable Ink Blogin EMail- 13 readers -
  • What’s In Store For The Future Of Split Testing?

    … difficult. There’s very little mention, however, of testing additional dynamic content on landing pages…although you could argue that any split test is dynamic content if you’ve tinkered with the target audience in some way. But it seems to me that when most marketers talk about split testing they often refer to site-wide or landing page specific…

    The Daily Egg- 9 readers -
  • How’s Your A/B Testing Going… Post-Mobilegeddon?

    … at the results we saw that, while there wasn’t much change on computers, the number of signups on mobile had increased by around 20%. The fact that mobile split testing traffic was outnumbered by desktop/laptop traffic by around 5 to 1 meant that it appeared as if there had been no change. A negative result on one platform and a positive result on another…

    The Daily Egg- 16 readers -
  • Increase Conversions on Low-Traffic Websites

    … Here’s a common question: “How do you increase conversions when you only get a small amount of traffic?” The first answer is, go get more traffic. The closer your conversions are to zero, the closer your conversion optimization efforts will be to guessing. You can do statistical optimization using split testing if you have enough conversions…

    Brian Massey/ The Conversion Scientist- 13 readers -
  • How to Create Facebook Image Posts That Engage

    … engagement in a short period of time. A little bit of money spent on a Facebook ad can make a huge difference in the reach of your visual posts. Sure, you can just do things organically, and you will have friends, family and passionate customers who support you. You may even get lucky and have a post hit it big. However, if you want to consistently grow…

    Social Media Examinerin Social Facebook How To's- 11 readers -
  • Surprising CRO Lessons from a Workout Routine

    … A few days ago I decided to relieve some stress in the gym after a particularly long day of work, but I’d been thinking about CRO for so many hours that it just wouldn’t get out of my head. As I got to work under the barbell, my head still swimming with split testing terminology, an idea started to grow. Namely, that fitness goals and CRO have…

    The Daily Egg- 14 readers -
  • How Can Online Advertisers Test Creative In Their Facebook Ads?

    … budget. How should you set up a creative test? There are four things to consider before you begin: Choose a performance metric that you’ll use to judge ad performance, like CPA or CTR. Also determine what your threshold for success will be. For example, you could consider a successful ad to be anything with a CTR above 0.050. Determine which…

    Nanigansin Social How To's- 68 readers -
  • Split Testing 101: A Crash Course in Optimization

    … of split testing is the first, and arguably most important, step on your journey. I’m going to break down what split testing is and what role it plays in, not only conversion optimization, but in increasing your business’ bottom line. Think of it this way: Conversion rate optimization is the “what,” but split testing is the “how.” Why Split Test…

    The Daily Egg- 15 readers -
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