Split Testing

In marketing, A/B testing is a simple randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing. Other names include randomized controlled experiments, online controlled experiments, and split testing. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior.
Posts about Split Testing
  • How to Effectively Run Split Testing to Find Big Wins

    … The volume of data available to help businesses make actionable insights is on the rise. This spike in information has gotten many marketers to turn to split testing to improve their online sales. Tools such as Optimizely and VWO make it easy for individuals with non-technical backgrounds to create and run tests with ease. However, if you…

    Growmapin How To's- 22 readers -
  • How Ad Testing Can Combat Facebook’s Slow Ad Growth

    … with different placements to see which option attracts more clicks. A/B testing, or split testing, is one of the best ways to discover which ad works best. Facebook’s ad splitting tool makes it easy to segment your audience by age, gender or many other attributes. Comparing the results from multiple variations of an ad provides the hard data you need…

    Inside Facebookin Facebook How To's- 53 readers -
  • How I Tweaked My Blog’s Design and (Almost) Doubled Signups

    … One of the beautiful things about running your blog on a self-hosted WordPress setup is that you have complete control over its design and functionality. If you can think it, it’s probably possible. Last month I decided to make a few changes to my WordPress theme in order to see if I could improve the reader experience at the same time…

    Blog Tyrantin Affiliate Blogging How To's- 36 readers -
  • Why You Should Be Conducting A/B Testing On Your Email Marketing

    … results. One great strategy to use with your email marketing is linking email articles to your website. Are you ready to handle the traffic with optimized landing pages? If you are ready to squeeze more profit out of your website by using email marketing to skyrocket growth among your current customers, that’s great! We’re here to help you optimize…

    Jon Correll/ conversionvoodoo.comin EMail- 22 readers -
  • Monday Catch-up: Political Campaigns, A/B Tests and Retail Trends

    … to a recent survey. And of those who do test, almost 46% said they only spend a few minutes on creating subject lines to test. Read more … 2016 email marketing trends for retailers In 2016, we’ll see more retail brands raising the stakes by delivering contextually aware email content. Is your brand ready to compete for inbox attention in 2016? Our…

    Movable Ink Blogin EMail- 15 readers -
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