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… a primer. A simple definition. I’ve got you covered. Watch our 60-second video for A/B testing With help from our friends at The Draw Shop, we whipped up 12 definitions from our new Content Marketing Glossary into 60-second whiteboard animated videos. Here’s our video for the definition of A/B testing: Animation by The Draw Shop And for those…
…. Then set the timer for another 10 minutes, and try to brainstorm the same amount of headlines again. For example, if you wrote 25 headlines in your first 10 minutes, try to write 25 more in the second brainstorming session. Then choose the one headline you’ll use for your email — or pick two or three if you’ll be split-testing your subject lines. (More…
… Split-testing can create massive improvements in your results, and there is an entire industry of tools, techniques, and consultants ready to help you achieve those improvements. And it does not have to be difficult, expensive, or complex to get started. In this episode of The Mainframe, Chris Garrett and Tony Clark reveal: How you can…
The difference between the right word and the almost right word is the difference between lightning and a lightning bug. ~ Mark Twain That Twain guy was pretty smart. But he had to rely on the intuition that comes from years of writing to choose the right word, and even then it was still a guess. Poor guy.