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Email is a powerful marketing tool and a mailing list is easily an online business' most valuable asset. It makes sense, then, to ask yourself which one of the many email marketing tools available is "the best". Unfortunately, this question is difficult to answer. Email marketing tools tend to be highly complex and packe ...
… cringed. “Free? Ick.” “It will beat that subject line’s open rates and click-throughs. I promise. Let’s test it. Please?” Truth rather than opinions One of the beautiful things about A/B testing (also known as split-testing) is that it can determine the truth of a matter based upon results — not opinions. Maybe you are new to A/B testing and you need…