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… cringed. “Free? Ick.” “It will beat that subject line’s open rates and click-throughs. I promise. Let’s test it. Please?” Truth rather than opinions One of the beautiful things about A/B testing (also known as split-testing) is that it can determine the truth of a matter based upon results — not opinions. Maybe you are new to A/B testing and you need…
Email subject lines are our first (and sometimes only) chance to make a good impression on our subscribers, so making them interesting and compelling is essential to your email marketing success. If you miss your chance to capture and hold their attention, your subscribers are less likely to open your emails, read your content, and click on your call-to-action links.
… Split-testing can create massive improvements in your results, and there is an entire industry of tools, techniques, and consultants ready to help you achieve those improvements. And it does not have to be difficult, expensive, or complex to get started. In this episode of The Mainframe, Chris Garrett and Tony Clark reveal: How you can…
… to make a good call The type of language you should split-test How to know what site areas to test in the first place The recurring theme of conversion testing that works Click Here to Listen to Rainmaker.FM Episode No. 27 Or, grab it in iTunes. About the author Brian Clark Brian Clark is founder and CEO of Copyblogger, host of Rainmaker.FM, and evangelist for the Rainmaker Platform. Get more from Brian on Twitter. The post Split-Testing 101: How to Know Which Words Work appeared first on Copyblogger. …