• A/B Testing Defined in 60 Seconds [Animated Video]

    I remember my first A/B test. It was between two different email subject lines. The first subject line briefly described the contents of the email. The second subject line was basically the same, except I added the word “free.” There was a lot riding on this test, too — namely my reputation. I was new in my position, and during our first collaborative meeting with the web ...

    Demian Farnworth/ Copyblogger- 22 readers -
  • How to Boost Your Conversions with Split Testing

    … Split-testing can create massive improvements in your results, and there is an entire industry of tools, techniques, and consultants ready to help you achieve those improvements. And it does not have to be difficult, expensive, or complex to get started. In this episode of The Mainframe, Chris Garrett and Tony Clark reveal: How you can…

    Copybloggerin How To's- 12 readers -
  • Split-Testing 101: How to Know Which Words Work

    … to make a good call The type of language you should split-test How to know what site areas to test in the first place The recurring theme of conversion testing that works Click Here to Listen to Rainmaker.FM Episode No. 27 Or, grab it in iTunes. About the author Brian Clark Brian Clark is founder and CEO of Copyblogger, host of Rainmaker.FM, and evangelist for the Rainmaker Platform. Get more from Brian on Twitter. The post Split-Testing 101: How to Know Which Words Work appeared first on Copyblogger. …

    Brian Clark/ Copybloggerin How To's- 17 readers -
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