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… Email marketing begins with the opt-in box. It’s where subscribers sign up and also where you set their expectations for the entire time they’ll be your subscribers. With so much power in that little box, it’s also an ideal thing to test. To help you make the most of your email opt-in forms, we’ve rounded up 10 excellent A/B opt-in form split…
In our last post in this series we discussed how to set up Facebook ads that convert well. Just like with regular ads and landing pages, we can’t just set it and forget about it. Facebook ads need to be split tested to find the ones that convert best. The basic premise is to create a number of ads that are all the same except for one variable.