Split Tests

  • Amazon Keywords: Is the 250-Character Search Term Limit Real?

    … The Amazon community has been all abuzz for weeks over the supposed 250-character limit. I, however, have been noticeably quiet about this topic because there has been so much conflicting information from a huge variety of sources. I’m not usually a first-adopter. I like to test and tweak and read and apply and then draw […] The post Amazon…

    Karon Thackston/ Marketing Words Blog- 11 readers -
  • 10 Opt-in Form A/B SplitTests [With Results]

    … Email marketing begins with the opt-in box. It’s where subscribers sign up and also where you set their expectations for the entire time they’ll be your subscribers. With so much power in that little box, it’s also an ideal thing to test. To help you make the most of your email opt-in forms, we’ve rounded up 10 excellent A/B opt-in form split…

    Pam Neely/ GetResponse Blogin EMail- 28 readers -
  • 3 Things You Must Test to Optimize Your Facebook Ads

    … ad campaigns are structured in Facebook, we can work around this. Facebook optimizes ads within an ad set but doesn’t compare across ad sets. That means we can create multiple ad sets and run them till we’ve collected enough data points. The number of data points is very important in any split test. Not only do we want to show each ad for at least…

    The Daily Eggin Social- 18 readers -
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