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    • How Bauer Xcel’s programmatic-first strategy turns data into revenue

      Patrick McCarthy, SVP, Product, AppNexus With the advent of programmatic technology, the experience of “going online” has changed considerably. That change is most evident in consumers’ expectations for the quality of content and advertising. Today’s publishers not only have to target the right audiences, but offer them an experience that enhances rather than intrudes upon their browsing.

      Digidayin How To's- 12 readers -
  • Four native roles for brands to play in 2017

    … by Shaul Olmert, CEO, Playbuzz Today’s consumers don’t want to be advertised to. But they love their digital content, branded or not. It’s no surprise then that native advertising has become the cornerstone of many a savvy brand’s ad strategy, and why such ads are becoming more and more like the content their target audiences are already…

    Digiday- 22 readers -
  • The native ad cheat sheet: What works and why

    … Advertisers now have many options when it comes to native. According to the IAB’s Native Advertising Playbook, the six most commonly used native ad formats include in-feed units, paid search, recommendation widgets, promoted listings, in-ad with native elements and custom, which includes endemic in-feed. Each execution is designed to help…

    Digidayin Paid Search- 8 readers -
  • How anticipatory analytics would have saved the Death Star

    … by Rishi Dave, chief marketing officer, Dun & Bradstreet A long time ago in a galaxy far, far away, the universe was controlled by a powerful military force known as the Galactic Empire. During the group’s tyrannical reign of supremacy, it constructed a powerful weapon of mass destruction in the Death Star. Despite the perceived invincibility…

    Digidayin How To's- 10 readers -
  • Four ways publishers need to be digging deeper into revenue optimization

    … by Tim Sheets, VP of Monetization, OpenX With programmatic making up the lion’s share of many publishers’ digital revenue, it is even more important for publishers to dig deeper into yield optimizations. That means opening up a slew of programmatic opportunities for publishers to grab more ad dollars. By doing so, we have found that publishers…

    Digiday- 12 readers -
  • How agency pros use business smarts to serve clients, boost morale, and grow careers

    … In my last column we talked about the line that divides the agency world between “suits” who run the business and the creatives who solve clients’ toughest business problems. That line is rapidly disappearing: Creative leaders may get into the business to make cool shit, but to stay there they need to know how to keep the agency’s lights on. I…

    Digidayin How To's- 8 readers -
  • How The Guardian moved from the old world of media to the new world of programmatic

    by Nigel Gilbert, VP Strategic Development, AppNexus As the internet and digital advertising have matured to become increasingly programmable the relationship between technology, data and human interaction continues to evolve. Sophisticated programmatic technology has removed a great deal of human effort and error from the advertising process allowing marketers to finely tune ...

    Digiday- 11 readers -
  • Vertical first: How brands should actually be making mobile video

    … Creating video for mobile used to be an exercise in repurposing horizontal video for vertical platforms. Now, with mobile as the first screen for most viewers, the logical next step is for brands to create videos expressly for the smallest screen. So why isn’t making videos for mobile as simple as taking a 16:9 horizontal video and sandwiching…

    Digidayin How To's- 11 readers -
  • How MeetMe is growing its audience while growing its revenue

    … Tim DuBois, Director, Mobile Platform Partnerships, AppNexus Today’s marketplace is not short on social discovery apps, as a growing number of wedding announcements detail the right swipes and chat conversations that lead to face-to-face meetings. But not all apps are created equal, nor are their monetization strategies – the element most…

    Digidayin Social How To's- 6 readers -
  • The political data game: How first-party data shaped the 2016 election

    Tomorrow Americans will vote in an historic presidential election featuring two of the most unconventional candidates ever to grace the national stage. If you strip away the surface you’ll find that the war wasn’t fought with rallies, stump speeches, or clever tweets. It was fought with data. Campaigns in 2016 featured the most sophisticated data operation in electoral history.

    Digiday- 11 readers -
  • Lost in translation: The journalist’s guide to agency speak

    … As industry gurus are fond of saying, everything is content. Branded content shops are popping up everywhere to ensure that the web is in no short supply, and more and more journalists make the transition from fact-finders to “storytellers” everyday. But once they’ve settled down at their new desks and start listening to the agency buzz around…

    Digiday- 16 readers -
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