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  • Beware the bots: How DSPs manage non-human traffic

    … by Bennet Manuel, principle product manager, trust & safety, BrightRoll Credit card fraud is a widespread and expensive problem for Americans, costing an estimated $8.45 billion in 2015. It’s also a problem that tends to provoke questions about responsibility. Who should be responsible for catching fraud? What should consumers do to prevent…

    Digidayin How To's- 8 readers -
  • Best of the week: SXSW in the rearview mirror

    … Another year, another South by Southwest has come and gone. Thanks to the East Coast storm, our correspondents spent more time tweeting angrily at their airlines than they did on the ground in Austin. But we were able to get some interesting insights out of them nonetheless. Brands pulled back on SXSW Yuyu Chen had a nice differentiated piece…

    Brian Braiker/ Digiday- 15 readers -
  • Reclaim your real estate: How publishers can kick third-party tags to the curb

    … by Joseph Galarneau, CEO, Mezzobit In the past two years, periodic scans of more than 100,000 media websites have revealed a 30 percent increase in third-party tags — JavaScript, pixels, and other calls — on publishers’ pages. The erosion of publishers’ control of their online real estate is a familiar tale, but a new wave of threats is emerging…

    Digidayin Social How To's- 14 readers -
  • The seven pillars of building a competitive digital business

    … by Andy Main, head of Deloitte Digital, and Rob Frazzini, chief transformation officer, Deloitte Digital Imagine this: A top company has led their industry for decades. They have no clear competitor in sight. They haven’t prioritized efforts to improve their customer experience. With their robust brand and market saturation, who could come up…

    Digiday- 19 readers -
  • WTF is a PMP?

    … Private marketplaces–the exclusive country clubs of the open digital ad exchange. This isn’t a public pool for blinking banners and brand safety violators. It’s a curated atmosphere where publishers protect their users’ experiences. WTF do country clubs have to do with digital ad exchanges? In this guide, you will find out: •How classy…

    Digiday- 14 readers -
  • A guide to moments-based marketing for a mobile-first world

    … Hearing is believing, especially on mobile. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio and make an impact with your messages. This simple 3-page guide will teach you how to: •Take advantage of a new set of addressable moments •Make the most effective…

    Digiday- 13 readers -
  • Understanding fraud and inventory quality in programmatic

    … Consumer-facing information technology grows and improves daily, giving brands new ways to capture the hearts and minds of connected consumers. On the flip side, these same developments open the door for fraudsters to become more sophisticated, offering new venues for defrauding advertisers of both meaningful views and funds. Staying up…

    Digiday- 13 readers -
  • How programmatic platforms help marketers do more marketing and less measuring

    … by Tyler Hampton, director of product marketing, Turn “What gets measured gets managed.” This old business mantra captures a truth in modern marketing strategy: if you aren’t measuring, getting regular reporting on your campaigns and continually improving, you’re going to miss the mark. What that mantra doesn’t take into account is all the time…

    Digidayin How To's- 12 readers -
  • Ad tech and ad blockers share common ground on inventory quality

    … by Tom Schmidt, VP product, video and display advertising, Yahoo Like a proud parent, every advertiser wants its ads to be seen. With the evolution of digital marketing, it’s becoming increasingly difficult to ensure that real people are seeing those ads. Today, an ad may never be seen for a number of reasons: 1.) poor viewability, where…

    Digidayin Display- 17 readers -
  • Teams, clients, and cash: How to manage the three pillars of agency life

    … When I launched this series I had a simple goal. I wanted to call bullshit on the idea that agency creatives don’t need to be business smart. We talked to agency founders to learn how they turned creative success into business, took on lazy industry advice, and learned the difference between having a vision and having actionable goals. To close…

    Digidayin How To's- 14 readers -
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