Sponsored Articles

  • Is Display Advertising Really in Trouble?

    … for Publishers? According to HubSpot’s “Digital Publishing Benchmarks Report”, the majority of publishers expect the value of display advertising (from a revenue perspective) to increase in the next six months. There are two other important trends to note, too. Sponsored content and native advertising are widely predicted to increase in value alongside…

    Chad Pollitt/ Relevancein Display- 20 readers -
  • Sponsored Content Fails: Paid Posts That Hurt

    … Published 1 min ago 27 Crafting great journalism is hard. Not only do you need an important story to tell, a smart journalist has to figure out how to get the facts, arrange them into a meaningful narrative, write it up smartly, and then get it in front of the public. In contrast, most sponsored content or native advertising should…

    Relevancein Content- 7 readers -
  • 5 Reasons to Use Storytelling in Sponsored Content

    … for reassurance and getting to the root of answers to real life problems.” 2. Storytelling Engages the Audience Deborah Anderson from Social Web Cafe makes the following points on engagement through storytelling: It really doesn’t matter what topic the story is related to, as long as it grabs the reader in the first sentence or two and continues…

    Relevancein Content- 9 readers -
  • Demystifying Native Ads

    Native advertising is the current holder of the communications spotlight. Although it’s a fairly mysterious link in the chain of promotion for content marketers and public relations professionals, they do know this: native ads offer a way to guarantee reach to new audiences without disruptive display ads. This is especially crucial for content marketing and promotion.

    Relevance- 6 readers -
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