Sponsored Articles

  • Is Display Advertising Really in Trouble?

    … to this pressure. It may sound cliché, but according to Solve Media, you’re more likely to: survive a plane crash than click on a banner ad get into MIT than click on a banner ad complete Navy SEAL training than click on a banner ad I wouldn’t suggest sounding the death knell for display advertising just quite yet, however. While many of the signs…

    Chad Pollitt/ Relevancein Display- 33 readers -
  • Sponsored Content Fails: Paid Posts That Hurt

    … sponsored it, and the publisher who ran the story. What Not To Write The ethics of native advertising can be tricky; for starters it’s incredibly important that the article be prominently marked with “Sponsored Content” or the like, so readers know the story is advertorial. But just because you’ve made that much clear, doesn’t mean any content will do…

    Relevancein Content- 8 readers -
  • 5 Reasons to Use Storytelling in Sponsored Content

    … for reassurance and getting to the root of answers to real life problems.” 2. Storytelling Engages the Audience Deborah Anderson from Social Web Cafe makes the following points on engagement through storytelling: It really doesn’t matter what topic the story is related to, as long as it grabs the reader in the first sentence or two and continues…

    Relevancein Content- 16 readers -
  • Demystifying Native Ads

    … Articles What it is: Sponsored articles are custom content or user experiences negotiated with a publisher and sold with guaranteed placement. These articles show up on the site in a similar format to all other content from the publisher and are typically written either by the publisher or in conjunction with the sponsoring brand. How to spot…

    Relevancein Paid Search- 17 readers -
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