Sponsored Articles

  • Is Display Advertising Really in Trouble?

    … of some marketers, display advertising is here to stay for a long time. However, display advertising must be paired with the right content. For some brands native advertising and sponsored content are alternative viable channels to consider for driving profitable content visibility over time. Publishers, brands and even consumers tell us directly or indirectly to keep investing in these forms of advertising and that’s not going to change anytime soon. This article originally appeared on Hubspot. …

    Chad Pollitt/ Relevancein Display- 22 readers -
  • Sponsored Content Fails: Paid Posts That Hurt

    … sponsored it, and the publisher who ran the story. What Not To Write The ethics of native advertising can be tricky; for starters it’s incredibly important that the article be prominently marked with “Sponsored Content” or the like, so readers know the story is advertorial. But just because you’ve made that much clear, doesn’t mean any content will do…

    Relevancein Content- 8 readers -
  • 5 Reasons to Use Storytelling in Sponsored Content

    … for reassurance and getting to the root of answers to real life problems.” 2. Storytelling Engages the Audience Deborah Anderson from Social Web Cafe makes the following points on engagement through storytelling: It really doesn’t matter what topic the story is related to, as long as it grabs the reader in the first sentence or two and continues…

    Relevancein Content- 11 readers -
  • Demystifying Native Ads

    … it: Look for brand logos where the byline usually is, as well as words and phrases such as “Presented by” or “Sponsored by”. There may also be a link to the sponsoring brand’s larger channel on the site, where you can see all of the content sponsored by that organization. Sponsored Social Updates What it is: Sponsored social updates are similar…

    Relevancein Paid Search- 7 readers -
Get the top posts daily into your mailbox!