Sponsored Articles

  • Is Display Advertising Really in Trouble?

    … of some marketers, display advertising is here to stay for a long time. However, display advertising must be paired with the right content. For some brands native advertising and sponsored content are alternative viable channels to consider for driving profitable content visibility over time. Publishers, brands and even consumers tell us directly or indirectly to keep investing in these forms of advertising and that’s not going to change anytime soon. This article originally appeared on Hubspot. …

    Chad Pollitt/ Relevancein Display- 27 readers -
  • Sponsored Content Fails: Paid Posts That Hurt

    … sponsored it, and the publisher who ran the story. What Not To Write The ethics of native advertising can be tricky; for starters it’s incredibly important that the article be prominently marked with “Sponsored Content” or the like, so readers know the story is advertorial. But just because you’ve made that much clear, doesn’t mean any content will do…

    Relevancein Content- 8 readers -
  • 5 Reasons to Use Storytelling in Sponsored Content

    …, encourage them to use the storytelling approach. It’s going to work charms for both of you, because there are always people with feelings and a daily life behind that screen—people who want information, but perhaps even a reason to laugh and entertain themselves. I have used this kind of fictional storytelling myself in a sponsored article…

    Relevancein Content- 13 readers -
  • Demystifying Native Ads

    … to spot it: Usually the sponsorship is designated by a visual clue, like a small icon in a corner of the post. Sponsored Recommendations What it is: Sponsored recommendations are paid content discovery links that typically appear at the bottom of another piece of similar content on a publisher’s site. Also commonly referred to as “content…

    Relevancein Paid Search- 13 readers -
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