Sponsored Content

    • How AI is disrupting major industries

      Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by machines. Wherever you fall on the AI anxiety spectrum, the fundamental truth is that we a ...

      Marketing Landin How To's- 23 readers -
    • Journey analytics: The GPS for understanding your customers

      Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers. While many consumers achieve their goal by traveling across multiple interactions with your brand, just one terrible, disjointed experience can send them straight to your competition.

      Marketing Land- 26 readers -
    • How to solve the mystery of what your customers really want

      How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. In fact, a 2015 study from Aberdeen Group found that just 4 percent of organizations are fully satisfied with their ability to ensure data-driven conversations with their customers. That’s a shockingly small number.

      Marketing Landin How To's- 12 readers -
  • The perfect structure for managing profitable shopping ads

    … When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now could hamper your future efforts. So if you’re new to managing shopping ads, or you’re looking for some fresh ideas to revive underperforming campaigns, I’ll show you my ideal shopping campaign…

    Marketing Landin SEO Google- 16 readers -
  • The silent revolution of search

    … Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone, thousands of niche companies have emerged, nearly as many have folded, and major new technologies have come and gone. In contrast, search seems dull: it’s still the best-performing and highest-spending channel by far…

    Marketing Landin SEO Google- 14 readers -
  • AI at the core. Humans at the helm.

    … in AI technologies such as image/facial recognition, natural language processing/generation and machine learning to fundamentally change the way modern marketing is done. Today’s marketing clouds fall short The challenge with traditional marketing automation solutions is that they are only as scalable or as intelligent as the marketers running them…

    Marketing Land- 22 readers -
  • 6 types of negative SEO to watch out for

    …. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content. Negative SEO isn’t the most likely explanation for a sudden ranking drop. Before you decide someone may be deliberately hurting your…

    Marketing Landin SEO- 19 readers -
  • Watch This Retail Space: 2017 Retail Prediction

    … Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is losing share rapidly: retail product search. Historically, it’s been one of Google’s biggest moneymakers, with retail search accounting for at least 25 percent of total search revenues. A recent study…

    Marketing Landin Google- 33 readers -
  • What is demand generation marketing?

    … to that specific buyer, at that specific time. As a response to this evolution, Act-On is releasing a series of videos styled in the “Big Short” way, using metaphors to humorously explain Brand (awareness), Demand and Expand (customer marketing) and how marketing automation can help marketers adapt to the ever-changing buyer’s journey. In the Demand video…

    Marketing Land- 32 readers -
  • What is customer marketing?

    … B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. This renewed attention helps in a couple of ways. First, successful customers are happy customers, and they are more likely to renew with you. The second reason is that successful…

    Marketing Land- 28 readers -
  • How Neighborhood Information Solves the Local Data Problem

    … How Neighborhood Information Solves the Local Data Problem March 13, 2017 by Sponsor Leave a Comment Filed Under: Sponsored Content Neighborhoods play an essential role in people’s daily experiences. People seek out neighborhoods where they feel a sense of shared identity, and neighborhoods shape the kinds of businesses that thrive there. Yet…

    Street Fightin How To's- 13 readers -
  • What is brand marketing?

    … There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be measured? What brand marketing is not is slapping your name…

    Marketing Landin Social- 30 readers -
  • Machine learning is marketing’s future

    … accessible tomorrow — just look at the GPS system, or drones. We’re seeing this now with marketing technologies. Machine learning has made it so that marketing automation platforms can be predictive — able to learn, think and act without explicit instructions. The result: more precise, efficient marketing that adapts to the journeys customers travel…

    Marketing Land- 38 readers -
  • 5 A/B testing resolutions you should embrace in 2017

    … A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping approaches, right? To get you off to a good start, we have listed five A/B testing resolutions that should take in 2017. A/B testing is a relatively young practice, yet it only takes a Simple A/B Testing Guide…

    Marketing Land- 24 readers -
  • Brand Newsroom 126: The “By the way, I was paid to say this” Episode

    … and advertising deals and why it’s important to disclose them. Here are some key take-outs: Traditional media has always had to acknowledge when content is sponsored. This is clearly the regulators trying to catch up. Don’t social media users already innately understand product placement? “What concerns me here is someone is trying to over-regulate…

    Lush Digital- 31 readers -
  • How LinkedIn Markets on LinkedIn (Infographic)

    …: LinkedIn A/B tested a sponsored content post–one that included a statistic, and one that did not. The post with the statistic saw a 37 percent higher click-through rate and received 162 percent more impressions. Using a dynamic macro to pull a member’s name in the greeting, LinkedIn sent personal InMail messages to raise awareness about a blog and received 1,240 blog subscriptions (6 percent of total conversions). When LinkedIn addressed its audience directly vs. indirectly, it saw a 185 percent higher engagement rate.…

    David Cohen/ AllTwitterin How To's- 23 readers -
Get the top posts daily into your mailbox!
More from around the web