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  • 8 major Google ranking signals in 2017

    … (but not too much of it) Anchor text is another part of the “backlinks” concept that matters for rankings. Much like the content on your pages, your backlinks’ anchors tell Google what your page is about — and what it should rank for. Of course, you’ve got to remember about Penguin and keep your anchors diverse and natural; it’s all about striking…

    Marketing Landin SEO Content Google- 30 readers -
  • Sponsored Post: As Temperatures Soar, So Should Local Marketing

    … winter and 5% more than fall Content posted on Facebook mobile grows by 26% and video posts grow by 43% 34% of people say they watch more on their smartphones (with cooking videos topping the list) But that’s not all: Not surprisingly, people are more active (and not just athletically) throughout the summer: 48% dine out more 50% of homes…

    Street Fight- 17 readers -
  • How to solve the mystery of what your customers really want

    … How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. In fact, a 2015 study from Aberdeen Group found that just 4 percent of organizations are fully satisfied with their ability to ensure data-driven conversations with their customers. That’s a shockingly…

    Marketing Landin How To's- 14 readers -
  • How AI is disrupting major industries

    … Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by machines. Wherever you fall on the AI anxiety spectrum…

    Marketing Landin How To's- 25 readers -
  • The perfect structure for managing profitable shopping ads

    … management platform provides intelligent optimization suggestions that help advertisers across the world manage their online advertising more effectively. Optmyzr connects with AdWords, Bing Ads, Facebook Ads, Google Analytics, Google Merchant Center and Google Sheets. The company was founded by former Google AdWords executives. The Optmyzr PPC…

    Marketing Landin SEO Google- 18 readers -
  • Journey analytics: The GPS for understanding your customers

    … disconnect which is having a direct impact on businesses. Additionally, IBM’s 2016 CMO study found that bad customer experiences result in $83 billion in lost sales each year. It’s not surprising that marketers are having such a tough time understanding their customers. After all, marketing isn’t the only team that influences the customer journey…

    Marketing Land- 29 readers -
  • The silent revolution of search

    … Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone, thousands of niche companies have emerged, nearly as many have folded, and major new technologies have come and gone. In contrast, search seems dull: it’s still the best-performing and highest-spending channel by far…

    Marketing Landin SEO Google- 14 readers -
  • AI at the core. Humans at the helm.

    … Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just last week, Oracle announced that it is delivering artificial intelligence across its customer experience cloud. Oracle’s announcement follows a long line of press releases from major marketing clouds…

    Marketing Land- 26 readers -
  • 6 types of negative SEO to watch out for

    …. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content. Negative SEO isn’t the most likely explanation for a sudden ranking drop. Before you decide someone may be deliberately hurting your…

    Marketing Landin SEO- 21 readers -
  • Watch This Retail Space: 2017 Retail Prediction

    … Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is losing share rapidly: retail product search. Historically, it’s been one of Google’s biggest moneymakers, with retail search accounting for at least 25 percent of total search revenues. A recent study…

    Marketing Landin Google- 41 readers -
  • What is demand generation marketing?

    … The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. In one TED Talk, Malcolm Gladwell shares a story about choice, happiness and Howard Moskowitz. He talks about Howard’s role as a food scientist and his…

    Marketing Land- 34 readers -
  • What is customer marketing?

    … B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. This renewed attention helps in a couple of ways. First, successful customers are happy customers, and they are more likely to renew with you. The second reason is that successful…

    Marketing Land- 30 readers -
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