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    • 5 A/B testing resolutions you should embrace in 2017

      A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping approaches, right? To get you off to a good start, we have listed five A/B testing resolutions that should take in 2017. A/B testing is a relatively young practice, yet it only takes a Simple A/B Testing Guide and an intuitive A/B testing softwar ...

      Marketing Land- 14 readers -
    • Brand Newsroom 126: The “By the way, I was paid to say this” Episode

      With the invention of “influencer marketing”, product placement has jumped from the silver screen to the smartphone screen. But now, in Australia, the free-for-all is over. New advertising standards mean from next month brands will have to disclose their influencer marketing deals. James, Nic and Sarah take a close look at marketing and advertising deals and why it’s important to disclose them.

      Lush Digital- 19 readers -
  • How LinkedIn Markets on LinkedIn (Infographic)

    …: LinkedIn A/B tested a sponsored content post–one that included a statistic, and one that did not. The post with the statistic saw a 37 percent higher click-through rate and received 162 percent more impressions. Using a dynamic macro to pull a member’s name in the greeting, LinkedIn sent personal InMail messages to raise awareness about a blog and received 1,240 blog subscriptions (6 percent of total conversions). When LinkedIn addressed its audience directly vs. indirectly, it saw a 185 percent higher engagement rate.…

    David Cohen/ AllTwitterin How To's- 15 readers -
  • Sponsored Content: Using Your Website as a Customer Engagement Tool

    … This post is the third in a new sponsored series from Vivial. Customer engagement is all the rage. As behavior and preferences are shifting, the marketing world is recognizing that today’s consumer is not interested in a sales pitch. Instead, today’s consumer wants personalization, useful information and content that helps make a connection…

    Street Fightin Content- 14 readers -
  • Sponsored Post: 5 Digital Marketing Trends for the New Year

    … This post is the second in a new sponsored series from Vivial. 2016 was a big year in digital marketing. Mobile use continued to grow. We now have more data about what types of customers are using what platforms, and when. Social and mobile messaging apps offered new and different ways for businesses to reach customers. And search engine…

    Street Fight- 18 readers -
  • Predictions 2017: Attribution is Next

    This post kicks off our annual Predictions series, underwritten this year by Freckle IoT, a first-party data company that solves in-store attribution for brands and agencies. This post offers a preview of Freckle IoT’s plans for 2017. Catch up with all the 2017 forecasts here. By the end of 2016, annual digital ad spending will exceed $72 billion—representing over 36% of t ...

    Street Fight- 12 readers -
  • 4 Ways to Dust Off Your Website and Use It to Engage with Customers

    … content and having the time and staff to devote to keeping the website updated are other challenges business owners frequently point out as barriers to building and maintaining a website. But it shouldn’t be this way. Websites are still a foundational marketing element for businesses of all sizes—especially small- and medium-size businesses (SMBs…

    Street Fightin EMail- 16 readers -
  • Revealing the marketing agenda for 2017

    … to many of us how crowded our lives have become. With an always-on customer mentality, we receive constant marketing messages across a number of channels and devices. Even personal communications span email, Skype, WhatsApp and iMessage — it’s common to be looking at your phone wondering where to find that message about dinner plans later that evening…

    Marketing Landin Social- 13 readers -
  • ‘Tis the season to optimize search bidding

    … If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally understand the pattern, but they vary widely in how they choose…

    Marketing Landin Paid Search- 8 readers -
  • Infographic: The Fight for Leads

    … Infographic: The Fight for Leads December 1, 2016 by CallRail Leave a Comment Filed Under: Sponsored Content This is the final entry in the “Fight for Leads,” a series focused on lead-generation tactics in four key industry verticals: healthcare, automotive, legal and marketing agencies. Sponsored by CallRail. In the battle to find…

    Street Fight- 6 readers -
  • The truth about channel marketing: everything you have been told is wrong

    … There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners passionately selling your products is a wildly attractive concept. But longstanding challenges with messaging, funds utilization and performance management have complicated this lucrative way to get your…

    Marketing Landin Display- 12 readers -
  • Technical SEO checklist: 7 essential tips to implement now for 2017

    … won’t see pages the way they’re intended to look (and more likely than not, their styleless version is going to be a UX disaster). Similarly, if your JS isn’t crawlable, Google won’t index any of your site’s dynamically generated content. If your site is built using AJAX or relies on JavaScript heavily, you’ll need to specifically look…

    Marketing Landin SEO- 13 readers -
  • What Marketers Should Know About Instagram’s Shoppable Photo Tags

    … money. But let’s delve into this topic and see if it’s something suitable for influencers and what brands should take advantage of it. Instagram wants to develop a bigger shopping experience, including: Product recommendations. Different ways in which products are showcased to users. Global expansion. The ability to save content and take actions…

    AllTwitterin Social Facebook Twitter- 21 readers -
  • The death of mobile pop-ups and what you can do instead

    … lately. According to Google’s Webmaster Central Blog, Google plans to make two major changes: In 2014, Google introduced the mobile-friendly label, which indicated that the site being shown in the search results was specifically optimized for mobile. This label was applied to sites where a user was able to read the text and digest content without…

    Marketing Landin SEO Google- 9 readers -
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