Sponsored Content

    • 6 types of negative SEO to watch out for

      The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t. Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. These activities are more often off-page (e.g.

      Marketing Landin SEO- 14 readers -
    • Watch This Retail Space: 2017 Retail Prediction

      Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is losing share rapidly: retail product search. Historically, it’s been one of Google’s biggest moneymakers, with retail search accounting for at least 25 percent of total search revenues.

      Marketing Landin Google- 25 readers -
  • What is demand generation marketing?

    … The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. In one TED Talk, Malcolm Gladwell shares a story about choice, happiness and Howard Moskowitz. He talks about Howard’s role as a food scientist and his…

    Marketing Land- 25 readers -
  • What is customer marketing?

    … B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. This renewed attention helps in a couple of ways. First, successful customers are happy customers, and they are more likely to renew with you. The second reason is that successful…

    Marketing Land- 22 readers -
  • How Neighborhood Information Solves the Local Data Problem

    … How Neighborhood Information Solves the Local Data Problem March 13, 2017 by Sponsor Leave a Comment Filed Under: Sponsored Content Neighborhoods play an essential role in people’s daily experiences. People seek out neighborhoods where they feel a sense of shared identity, and neighborhoods shape the kinds of businesses that thrive there. Yet…

    Street Fightin How To's- 13 readers -
  • What is brand marketing?

    … There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be measured? What brand marketing is not is slapping your name…

    Marketing Landin Social- 23 readers -
  • Machine learning is marketing’s future

    …. What used to be nice only in theory (predictive analytics, often complex and expensive) can now be put into practice, via features that allow for real-time data optimization, automated workflows and personalized content. Think of it as a team of robots at your disposal — at the ready to evaluate, modify and optimize your company’s programs so you…

    Marketing Land- 29 readers -
  • 5 A/B testing resolutions you should embrace in 2017

    … A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping approaches, right? To get you off to a good start, we have listed five A/B testing resolutions that should take in 2017. A/B testing is a relatively young practice, yet it only takes a Simple A/B Testing Guide…

    Marketing Land- 16 readers -
  • Brand Newsroom 126: The “By the way, I was paid to say this” Episode

    … and advertising deals and why it’s important to disclose them. Here are some key take-outs: Traditional media has always had to acknowledge when content is sponsored. This is clearly the regulators trying to catch up. Don’t social media users already innately understand product placement? “What concerns me here is someone is trying to over-regulate…

    Lush Digital- 20 readers -
  • How LinkedIn Markets on LinkedIn (Infographic)

    … Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn. The professional network teamed up with Column Five on an infographic containing information from new e-book The Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, including…

    David Cohen/ AllTwitterin How To's- 19 readers -
  • Sponsored Content: Using Your Website as a Customer Engagement Tool

    … This post is the third in a new sponsored series from Vivial. Customer engagement is all the rage. As behavior and preferences are shifting, the marketing world is recognizing that today’s consumer is not interested in a sales pitch. Instead, today’s consumer wants personalization, useful information and content that helps make a connection…

    Street Fightin Content- 14 readers -
  • Sponsored Post: 5 Digital Marketing Trends for the New Year

    … This post is the second in a new sponsored series from Vivial. 2016 was a big year in digital marketing. Mobile use continued to grow. We now have more data about what types of customers are using what platforms, and when. Social and mobile messaging apps offered new and different ways for businesses to reach customers. And search engine…

    Street Fight- 20 readers -
  • Predictions 2017: Attribution is Next

    … This post kicks off our annual Predictions series, underwritten this year by Freckle IoT, a first-party data company that solves in-store attribution for brands and agencies. This post offers a preview of Freckle IoT’s plans for 2017. Catch up with all the 2017 forecasts here. By the end of 2016, annual digital ad spending will exceed $72…

    Street Fightin Mobile- 12 readers -
  • 4 Ways to Dust Off Your Website and Use It to Engage with Customers

    … content and having the time and staff to devote to keeping the website updated are other challenges business owners frequently point out as barriers to building and maintaining a website. But it shouldn’t be this way. Websites are still a foundational marketing element for businesses of all sizes—especially small- and medium-size businesses (SMBs…

    Street Fightin EMail- 16 readers -
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