Sponsored Content

  • LinkedIn Now Allows You To Edit Sponsored Content

    … one off the list. You Can Now Edit Sponsored Content To see the functionality yourself, navigate to an active Sponsored Content campaign in your LinkedIn Ads account. Click on the ads tab at the top and you’ll see this: Yep, that little pencil next to each ad lets you edit anything you want; name, description, headline, image, the post…

    Robert Brady/ Clix Marketing PPC Blog- 10 readers -
  • All the right marketing technology for advanced TV media buying

    …Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For creatives, it may be having the team and tools to conceptualize and generate impactful experiences. And for media buyers, it may be the ability to take a... Please visit Marketing Land for the full article. …

    Marketing Land- 7 readers -
  • 4 ways to get more out of Bing Ads

    …Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing Ads can be a... Please visit Marketing Land for the full article…

    Marketing Landin Paid Search- 10 readers -
  • 3 ways humans can do PPC better than machines alone

    …Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use Business Data for Bid Management Bid management can be one of the most repetitive and boring tasks of... Please visit Marketing Land for the full…

    Marketing Landin Paid Search- 6 readers -
  • Why All Local Tech Vendors Need Offline Attribution in 2018

    … This post is part of our annual Predictions series, underwritten this year by Freckle IoT, a first-party data company that solves in-store attribution for brands and agencies. This post offers a preview of Freckle IoT’s plans for 2018. Catch up with Street Fight’s other 2018 forecasts here and here — and watch out for more in the coming weeks…

    Street Fight- 22 readers -
  • AI marketing and the journey through the uncanny valley

    …“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death in the 23rd Psalm or the Dangerous Trench on the way to Shell City in the Sponge Bob movie, we’re used to the concept of feeling that things are getting worse,... Please visit Marketing Land for the full…

    Marketing Land- 11 readers -
  • Agency secrets for a great Twitter strategy

    …Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency insiders, on creating an impactful and engaging Twitter strategy. Find your voice Before you send out your first Tweet, you should establish a well-defined brand voice,... Please visit Marketing Land for the full article. …

    Marketing Landin Social- 10 readers -
  • Marketing in a distracted, digital world

    …In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big... Please visit Marketing Land for the full article…

    Marketing Land- 30 readers -
  • Shopify meets call tracking

    …As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon takes a lot of credit for online everything, they’re hardly the only game in town. A significant chunk of online retail is generated by smaller players, thanks in... Please visit Marketing Land for the full…

    Marketing Land- 12 readers -
  • Registration for MarTech is open!

    …MarTech returns to the West Coast on April 23-25 with martech experts, awesome keynotes and an expanded Expo Hall experience that drops you directly into the center of the martech landscape! As the industry matures, 2018 brings more change and innovation. Increasing martech adoption is impacting... Please visit Marketing Land for the full…

    Marketing Land- 6 readers -
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