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  • Agency secrets for a great Twitter strategy

    …Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency insiders, on creating an impactful and engaging Twitter strategy. Find your voice Before you send out your first Tweet, you should establish a well-defined brand voice,... Please visit Marketing Land for the full article. …

    Marketing Landin Social- 10 readers -
  • Shopify meets call tracking

    …As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon takes a lot of credit for online everything, they’re hardly the only game in town. A significant chunk of online retail is generated by smaller players, thanks in... Please visit Marketing Land for the full article. …

    Marketing Land- 12 readers -
  • Registration for MarTech is open!

    …MarTech returns to the West Coast on April 23-25 with martech experts, awesome keynotes and an expanded Expo Hall experience that drops you directly into the center of the martech landscape! As the industry matures, 2018 brings more change and innovation. Increasing martech adoption is impacting... Please visit Marketing Land for the full…

    Marketing Land- 6 readers -
  • Sponsored Content: Leveraging Connected Channels in Local Presence Management

    … Social media marketing is not a silo. Neither is website management, pay-per-click advertising, or search engine optimization — particularly when it comes to the practice of local presence management. This is the second in a series of articles, sponsored by Advice Local, laying out the steps that businesses and agencies can take to gain better…

    Street Fightin Paid Search- 11 readers -
  • ­­Sponsored Content: The Real Meaning of Local Presence Management

    … This is the first article in a four-part sponsored content series from Advice Local. Sixteen hours. That’s how much time Laura Correa spends managing the website, social media pages, and search engine optimization strategies at her Maryland-based spa, Green Revolution Skin Studio, each month. The time she spends generating web content…

    Street Fight- 7 readers -
  • The evolution of phone marketing

    …In the beginning, there was the Motorola DynaTAC 8000X. And it was not good. By 2017 standards, it was barely a phone. Virtually zero coverage, a price tag that translates to almost $10,000 of today’s dollars, and completely devoid of apps. It also had a 10-hour charge time that only translated... Please visit Marketing Land for the full article…

    Marketing Land- 7 readers -
  • Rothy’s uses Twitter Ads to drive brand awareness

    …Creating an impactful social strategy can be a difficult task. How do you ensure your content is on brand? How can you leverage social to drive brand awareness? One brand that stands out with their engaging Tweets and impactful Twitter Ads is sustainable fashion start-up @rothys. We chatted with... Please visit Marketing Land for the full article. …

    Marketing Landin Social- 13 readers -
  • A bigger Bing for your buck

    …Bing Ads doesn’t get the credit it deserves. While it’s true that Bing was slower to the paid ad game than Google and Yahoo, Bing Ads — formerly known as Microsoft’s MSN adCenter — has now been around for more than a decade and boasts some pretty impressive stats in its own right.... Please visit Marketing Land for the full article. …

    Marketing Land- 13 readers -
  • Apocalypse for online search? Here’s how marketers can thrive

    …When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all search traffic would be sent off of Google. The theory was that the company needed to be like Yahoo or Lycos — to have a wide-ranging portal. But Google... Please visit Marketing Land for the full article…

    Marketing Landin How To's- 10 readers -
  • Tracking the Accelerated Mobile Pages (AMP) Project

    …AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two years ago, is already impacting millions of users’ experience. And it’s growing fast. The... Please visit Marketing Land for the full article. …

    Marketing Land- 13 readers -
  • 8 major Google algorithm updates, explained

    …Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This cheat sheet will help you make sense of the most important algo changes and penalties rolled out in the recent years, with a brief overview and SEO advice on each.... Please visit Marketing Land for the full…

    Marketing Landin Google- 15 readers -
  • 4 domain name registration myths debunked

    …The internet is generally the first place people look for information on just about everything. That’s why when you register a domain name, or several, it’s an important step for making sure businesses can be found — even without a website. To help eliminate some of the most frequently... Please visit Marketing Land for the full article…

    Marketing Land- 9 readers -
  • Four ways to spot AdWords account trouble early

    With a constant stream of new capabilities in AdWords, and with the multitude of settings to manage, it can be daunting to stay on top of it all, especially when managing more than one account, or when your job entails more than just doing AdWords. Luckily, there are some simple ways to spot trouble early on and prevent an account disaster. I’ll share some of my favorites here.

    Marketing Land- 19 readers -
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