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  • 8 major Google algorithm updates, explained

    …Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This cheat sheet will help you make sense of the most important algo changes and penalties rolled out in the recent years, with a brief overview and SEO advice on each.... Please visit Marketing Land for the full…

    Marketing Landin Google- 15 readers -
  • 4 domain name registration myths debunked

    …The internet is generally the first place people look for information on just about everything. That’s why when you register a domain name, or several, it’s an important step for making sure businesses can be found — even without a website. To help eliminate some of the most frequently... Please visit Marketing Land for the full article. …

    Marketing Land- 9 readers -
  • Four ways to spot AdWords account trouble early

    … platform provides intelligent optimization suggestions that help advertisers across the world manage their online advertising more effectively. Optmyzr connects with AdWords, Bing Ads, Facebook Ads, Google Analytics, Google Merchant Center and Google Sheets. The company was founded by former Google AdWords executives. The Optmyzr PPC suite includes…

    Marketing Landin Paid Search Google- 19 readers -
  • Influencer Marketing: History, Evolution, and the Future

    … they are looking at advertisements, so that’s why you will often see Sponsored Content splashed across blog posts or #ad in an Instagram post. Nevertheless, people tend to find social media influencers more trustworthy than paid celebrity spokespersons – 70% of teens say that YouTubers are more relatable than celebrities, while 88% of people trust online…

    Marketing Technology Blog- 16 readers -
  • 8 major Google ranking signals in 2017

    …, images and CSS files. Mobile-friendliness If your pages aren’t optimized for smartphones, they won’t rank in mobile search at all. With over half of Google queries coming from mobile devices, that’s not something you can put up with in 2017. The focus on mobile will likely continue with Google’s commitment to switch to mobile-first indexing soon…

    Marketing Landin SEO Content Google- 31 readers -
  • Sponsored Post: As Temperatures Soar, So Should Local Marketing

    …, connect with customers, build loyalty, manage content and track results. Essentially, our business is to help local businesses grow through easy-to-use and affordable marketing technology. And that’s why we’re pleased to offer a free eBook to help SMBs enhance their digital presence based on seasonal trends. This guide was specifically designed…

    Street Fight- 17 readers -
  • How to solve the mystery of what your customers really want

    … level, and over time, can you really get to this degree of insight. About The Author Watson Customer Engagement solutions from IBM help you create unbreakable bonds with your customers. Through a powerful set of tools and solutions for marketing, eCommerce and customer analytics, you can understand your customers, identify the moments…

    Marketing Landin How To's- 19 readers -
  • How AI is disrupting major industries

    … Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by machines. Wherever you fall on the AI anxiety spectrum…

    Marketing Landin How To's- 26 readers -
  • The perfect structure for managing profitable shopping ads

    … management platform provides intelligent optimization suggestions that help advertisers across the world manage their online advertising more effectively. Optmyzr connects with AdWords, Bing Ads, Facebook Ads, Google Analytics, Google Merchant Center and Google Sheets. The company was founded by former Google AdWords executives. The Optmyzr PPC…

    Marketing Landin SEO Google- 21 readers -
  • Journey analytics: The GPS for understanding your customers

    … Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers. While many consumers achieve their goal by traveling across multiple interactions with your brand, just one terrible, disjointed experience can send them straight to your competition. That’s why it’s so important…

    Marketing Land- 32 readers -
  • The silent revolution of search

    … of people-based search. In the last year, with little fanfare, Google has launched two features that dramatically expand the power of search marketing: “Customer Match” and “In Store Conversions.” Customer Match Customer Match is a tool that allows marketers to use first-party data to optimize their bids and creatives for search campaigns…

    Marketing Landin SEO Google- 17 readers -
  • AI at the core. Humans at the helm.

    … Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just last week, Oracle announced that it is delivering artificial intelligence across its customer experience cloud. Oracle’s announcement follows a long line of press releases from major marketing clouds…

    Marketing Land- 27 readers -
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