Sponsored Content

    • Sponsored Post: 5 Digital Marketing Trends for the New Year

      This post is the second in a new sponsored series from Vivial. 2016 was a big year in digital marketing. Mobile use continued to grow. We now have more data about what types of customers are using what platforms, and when. Social and mobile messaging apps offered new and different ways for businesses to reach customers.

      Street Fight- 16 readers -
    • Sponsored Content: Using Your Website as a Customer Engagement Tool

      This post is the third in a new sponsored series from Vivial. Customer engagement is all the rage. As behavior and preferences are shifting, the marketing world is recognizing that today’s consumer is not interested in a sales pitch. Instead, today’s consumer wants personalization, useful information and content that helps make a connection between them and their favorite brands.

      Street Fightin Content- 12 readers -
    • Predictions 2017: Attribution is Next

      This post kicks off our annual Predictions series, underwritten this year by Freckle IoT, a first-party data company that solves in-store attribution for brands and agencies. This post offers a preview of Freckle IoT’s plans for 2017. Catch up with all the 2017 forecasts here. By the end of 2016, annual digital ad spending will exceed $72 billion—representing over 36% of t ...

      Street Fightin Mobile- 11 readers -
  • 4 Ways to Dust Off Your Website and Use It to Engage with Customers

    … content and having the time and staff to devote to keeping the website updated are other challenges business owners frequently point out as barriers to building and maintaining a website. But it shouldn’t be this way. Websites are still a foundational marketing element for businesses of all sizes—especially small- and medium-size businesses (SMBs…

    Street Fightin EMail- 15 readers -
  • Revealing the marketing agenda for 2017

    … The year 2016 has been an exciting one for marketers. Technology continues to infiltrate the industry to offer new and more efficient ways of getting in front of customers. Social sharing platforms like Instagram have implemented click-to-purchase buttons, Alexa and Cortana became a household names, and Snapchat Spectacles are the talk…

    Marketing Landin Social- 12 readers -
  • ‘Tis the season to optimize search bidding

    … If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally understand the pattern, but they vary widely in how they choose…

    Marketing Landin Paid Search- 7 readers -
  • Infographic: The Fight for Leads

    … Infographic: The Fight for Leads December 1, 2016 by CallRail Leave a Comment Filed Under: Sponsored Content This is the final entry in the “Fight for Leads,” a series focused on lead-generation tactics in four key industry verticals: healthcare, automotive, legal and marketing agencies. Sponsored by CallRail. In the battle to find…

    Street Fight- 6 readers -
  • The truth about channel marketing: everything you have been told is wrong

    … There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners passionately selling your products is a wildly attractive concept. But longstanding challenges with messaging, funds utilization and performance management have complicated this lucrative way to get your…

    Marketing Landin Display- 11 readers -
  • Technical SEO checklist: 7 essential tips to implement now for 2017

    … for a crawler that can crawl and render JavaScript. Currently, only two SEO spiders offer this option: WebSite Auditor and Screaming Frog. 3. Optimize crawl budget. Crawl budget is the number of a site’s pages that search engines crawl during a given period of time. You can get an idea of what your crawl budget is in Google Search Console: Sadly, Google…

    Marketing Landin SEO- 12 readers -
  • What Marketers Should Know About Instagram’s Shoppable Photo Tags

    … advantage of this feature and forget about the user experience and why people are following them, they will take the spammy road. And we don’t want that to happen, right? I can only hope that I won’t see this kind of photos in my feed: There is another thing we have to be careful about. How about including a small disclaimer when content is sponsored…

    AllTwitterin Social Facebook Twitter- 16 readers -
  • The death of mobile pop-ups and what you can do instead

    … lately. According to Google’s Webmaster Central Blog, Google plans to make two major changes: In 2014, Google introduced the mobile-friendly label, which indicated that the site being shown in the search results was specifically optimized for mobile. This label was applied to sites where a user was able to read the text and digest content without…

    Marketing Landin SEO Google- 8 readers -
  • Native advertising, the new marketing workhorse

    … Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time to 0.17 percent, according to Google. In contrast, native ads…

    Marketing Landin Display Content- 18 readers -
  • Community Marketing 101

    … content. Showcase your article in a sponsored email or newsletter. 3. You may even go so far as to promote your article on other platforms — for example, running an ad on Facebook that promotes your article on Experts Exchange. Generating more views on a content piece can often help increase its visibility on the publishing site. With the increasing…

    Marketing Landin Social Display Content- 15 readers -
  • Are you optimizing your off-site content?

    … In our last post, we looked at how to measure the true performance of your content, both on-site and off-site, through the tracking of engagement. Today, we want to discuss how to improve the discoverability of your off-site content in search, so it can be found in the first place. When marketers think of SEO, their initial thoughts probably…

    Marketing Landin SEO Content- 11 readers -
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