Sponsored Content Study

  • The Best Branded Content of July

    …? A strangely catchy viral tune sung by hand puppets. Edelman and IAB: Sponsored Content Study In mid-July, ad agency Edelman and the Interactive Advertising Bureau (IAB) released a fascinating behavioral study of 5,000 consumers that examined how they feel about the brand-sponsored content that runs on publisher sites. The study is packed…

    Joe Lazauskas/ The Content Strategistin Content- 29 readers -
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