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In recent weeks, Google and Facebook–both undeniable juggernauts in digital advertising–have gotten serious about the latest craze in technology. It has nothing to do with Pokemon Go or custom photo filters, nor does it rely on a new console or platform. During New York’s Advertising Week, both companies announced new offerings in the realm of cross-device, with Google focus ...
… platforms. The smaller screen size is a challenging canvas. On desktop, for instance, a BuzzFeed sponsored “listicle” works well because the surface area gives ample room for “sponsored by” language and visual cues to delineate sponsored from editorial content. On mobile, it can be difficult to see through all the clutter, and consumers cannot always…