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In its early days, Snapchat seemed to falter, with an unsuccessful attempt at original content creation and security problems. However, by 2015, the messaging application was dubbed the fastest-growing social network ever. Not only did growth remain steady throughout 2016, Snapchat seems to be generating substantial revenue.
… the eyeballs, which is why sponsored filters have become a cash cow for Snapchat. In a recent eMarketer report, it is projected that advertising, including sponsored brand filters, will bring in more than $1 billion in revenue for Snapchat alone in 2017, which is impressive considering the fact that Snapchat only began offering the capability earlier…
… In recent weeks, Google and Facebook–both undeniable juggernauts in digital advertising–have gotten serious about the latest craze in technology. It has nothing to do with Pokemon Go or custom photo filters, nor does it rely on a new console or platform. During New York’s Advertising Week, both companies announced new offerings in the realm…
…. As promising as the results are, however, native ads are just one component of a successful mobile marketing campaign, and they do have some drawbacks. Consumers, for instance, can be confused by native ads. Nearly 90 percent of people could not distinguish native advertising from original content, according to Forbes. There is also…