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  • The Most Important Thing in Marketing Isn’t VR or AI

    … In recent weeks, Google and Facebook–both undeniable juggernauts in digital advertising–have gotten serious about the latest craze in technology. It has nothing to do with Pokemon Go or custom photo filters, nor does it rely on a new console or platform. During New York’s Advertising Week, both companies announced new offerings in the realm…

    AllFacebookin Google Facebook- 15 readers -
  • Stand Out by Blending In: Making Native Advertising Work on Mobile

    … traditional native ad formats from desktop to mobile, and that we must do it thoughtfully and mindfully. Snapchat, for instance, requires advertisers to supply native video ads in portrait orientation because that perspective is organic to the platform. Many Snapchat advertisers also create custom content for the platform. The right content…

    AllTwitterin Google- 8 readers -
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