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  • Snapchat: Still Growing Strong (Infographic)

    … In its early days, Snapchat seemed to falter, with an unsuccessful attempt at original content creation and security problems. However, by 2015, the messaging application was dubbed the fastest-growing social network ever. Not only did growth remain steady throughout 2016, Snapchat seems to be generating substantial revenue. An infographic from…

    Inside Facebookin Social- 28 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    … In recent weeks, Google and Facebook–both undeniable juggernauts in digital advertising–have gotten serious about the latest craze in technology. It has nothing to do with Pokemon Go or custom photo filters, nor does it rely on a new console or platform. During New York’s Advertising Week, both companies announced new offerings in the realm…

    AllFacebookin Google Facebook- 29 readers -
  • Stand Out by Blending In: Making Native Advertising Work on Mobile

    … robust because of location-targeting technology, mobile data technology and app-provided data. Finally, there are newer, more interactive native advertising solutions, such as Snapchat’s sponsored filters, Facebook’s News Feed and value-exchange experiences. These units are opt-in, non-interruptive and immersive. The data shows that we can move…

    AllTwitterin Google- 20 readers -
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