Sponsored Geofilters

    • Is Snapchat Accessible to Smaller Advertisers?

      Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in custom creative to take advantage of Snapchat’s fun and irreverent tone.

      AllTwitterin Facebook- 11 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … assumptions for Snapchat products (including ads within Discover and Live Stories, sponsored geofilters and sponsored lenses) and monetization assumptions for non-U.S. users. According to eMarketer, Discover generates the largest share of Snapchat’s U.S. ad revenues, at 43 percent, but Stories will overtake Discover in 2017, generating 37.8 percent…

    David Cohen/ AllTwitter- 9 readers -
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … Today Show Concert Series sponsorship with Selena Gomez. Concert goers could create and share Selena-branded videos which served as a force multiplier for Citi, enabling it to, for every one person attending the concert, engage over 150 more not attending with branded mobile video. In today’s connected world, consumers themselves have reach…

    AllFacebookin Social- 6 readers -
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