Sponsored Geofilters

    • Snapchat: Still Growing Strong (Infographic)

      In its early days, Snapchat seemed to falter, with an unsuccessful attempt at original content creation and security problems. However, by 2015, the messaging application was dubbed the fastest-growing social network ever. Not only did growth remain steady throughout 2016, Snapchat seems to be generating substantial revenue.

      Inside Facebookin Social- 11 readers -
  • 5 Signs of a Weak Social Media Campaign

    … in-depth tips to master creating compelling ad titles and make good use of your headline space. Lack of quality images Images are powerful content for your social media campaign. As live visual content jostles to get its place with the rise of Periscope and Snapchat’s sponsored selfie filters, images will continue to remain the content king…

    AllFacebookin Social Facebook- 13 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    … into giant taco shells. It garnered 224 million views in a single day. The average user engaged with it for 24 seconds before sharing with friends. Gatorade’s Super Bowl lens, which let users pour an icy bucket of the sports drink over their heads, was viewed more than 165 million times and reportedly produced an eight-point jump in purchase intent…

    AllTwitterin Facebook- 15 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … assumptions for Snapchat products (including ads within Discover and Live Stories, sponsored geofilters and sponsored lenses) and monetization assumptions for non-U.S. users. According to eMarketer, Discover generates the largest share of Snapchat’s U.S. ad revenues, at 43 percent, but Stories will overtake Discover in 2017, generating 37.8 percent…

    David Cohen/ AllTwitter- 13 readers -
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … their products? The key is to offer the consumer something fun and frictionless that adds value to the conversation without interrupting it. Like Taco Bell, brands like Citi, Maybelline and Lilly Pulitzer have begun testing shared media campaigns, and the results are blowing away traditional mobile advertising response rates. Audience participation rates…

    AllFacebookin Social- 13 readers -
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