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LinkedIn announced Wednesday that Sponsored InMail is now available to all advertisers via its Campaign Manager. Sponsored InMail joins Sponsored Content and text ads as self-serve advertising products that can be created via Campaign Manager. Product manager Vasudha Mithal said in a blog post that Sponsored InMail enables advertisers to engage their target audiences “in a pe ...
… to just fill out who your company is. You need to be active,” he said. Your Company Page is your brand’s “content hub,” and as such, LinkedIn encourages businesses to post at least one update per day. This, Miller explains, is the most effective way to launch a conversation with other members, generate word of mouth, and engage with your target…