Sponsored Lenses

  • Does Snapchat Really Matter to Marketers?

    … or video you post to your very own stories section that’s visible to you and all your friends. Stories expire in 24 hours. Advertising – Snapchat offers Snap Ads, Sponsored Geofilters, and Sponsored Lenses in their current advertising options. 3 Ways to Advertise on Snapchat Snapchatters watch over 10 billion videos per day, which is more than a 350…

    Douglas Karr/ Marketing Technology Blog- 32 readers -
  • Snapchat: Still Growing Strong (Infographic)

    … In its early days, Snapchat seemed to falter, with an unsuccessful attempt at original content creation and security problems. However, by 2015, the messaging application was dubbed the fastest-growing social network ever. Not only did growth remain steady throughout 2016, Snapchat seems to be generating substantial revenue. An infographic from…

    Inside Facebookin Social- 27 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    … as much as $750,000 for just a 24-hour window. Its newer products, sponsored geofilters and sponsored lenses, were also expensive, sometimes costing millions of dollars. Over the past year, Snapchat has dropped its prices. It now offers programs that start at around $50,000, which, coupled with the API, suggests that Snapchat wants to make…

    AllTwitterin Facebook- 21 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … eMarketer released its first ad revenue projections for Snapchat, calling for $366.69 million in 2016 and a leap to $935.46 million in 2017. The market research company said in a release that it built its revenue model for Snapchat by combining its proprietary consumer adoption estimates, trends at similar social networks, monetization…

    David Cohen/ AllTwitter- 27 readers -
  • Elvis Presley Lens Launches on Snapchat

    … to add music to their selfies. The featured tracks are A Little Less Conversation, Devil in Disguise and Kentucky Rain, with the latter from upcoming release Elvis With the Royal Philharmonic Orchestra. Nick Woodhouse, president and chief marketing officer of Authentic Brands Group, which owns the Estate of Elvis Presley, said in a release: We’re…

    David Cohen/ AllFacebook- 22 readers -
  • Why Snapchat Is Here to Stay

    … to appeal to young mobile users in new and creative ways through three advertising formats. Brand owners can sponsor Snapchat lenses—the animated creative experiences for users’ selfies—driving significant reach among a young and energetic demographic hard to reach via TV. They can sponsor Snapchat geofilters—the overlays that communicate a user’s…

    AllFacebookin Facebook Twitter YouTube- 19 readers -
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