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    • Is Snapchat Accessible to Smaller Advertisers?

      Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in custom creative to take advantage of Snapchat’s fun and irreverent tone.

      AllTwitterin Facebook- 11 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … eMarketer released its first ad revenue projections for Snapchat, calling for $366.69 million in 2016 and a leap to $935.46 million in 2017. The market research company said in a release that it built its revenue model for Snapchat by combining its proprietary consumer adoption estimates, trends at similar social networks, monetization…

    David Cohen/ AllTwitter- 9 readers -
  • Elvis Presley Lens Launches on Snapchat

    … Elvis may have left the building, but he just resurfaced on Snapchat. The Estate of Elvis Presley teamed up with Snapchat to launch an interactive selfie lens in celebration of the annual Elvis Week, which runs through Aug. 16. The lens will give Snapchat users Presley’s signature pompadour hairstyle and tinted sunglasses, and allow them…

    David Cohen/ AllFacebook- 20 readers -
  • Why Snapchat Is Here to Stay

    Conceived as a platform for pictures that expire within seconds, Snapchat’s founding premise back in 2011 was—quite literally—ephemeral. But five years on, with 150 million daily active users sending Snaps and content available for up to 24 hours, Snapchat is anything but, which is why brand owners that are not giving the platform serious consideration risk missing a trick.

    AllFacebook- 7 readers -
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