Sponsored Lenses

  • Does Snapchat Really Matter to Marketers?

    … or video you post to your very own stories section that’s visible to you and all your friends. Stories expire in 24 hours. Advertising – Snapchat offers Snap Ads, Sponsored Geofilters, and Sponsored Lenses in their current advertising options. 3 Ways to Advertise on Snapchat Snapchatters watch over 10 billion videos per day, which is more than a 350…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Snapchat: Still Growing Strong (Infographic)

    … is partially due to the growing influence of video across social media. Snapchat users are generating more than 10 billion views per day across the platform, an increase of 350 percent during 2016 alone. Snapchat also made a pivot with its ad offerings to better serve the platform. With sponsored filters and lenses, along with live and in-feed ads…

    Inside Facebookin Social- 18 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    … accessible to many is product placement in influencer reviews, which can help brands both create and distribute their content. They can partner with tastemakers to create content that feels genuine, and reach new users—the influencer’s audience. By nature, the content is ethereal and time-constricted (no more than 10-seconds), but brands benefit from…

    AllTwitterin Facebook- 18 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … assumptions for Snapchat products (including ads within Discover and Live Stories, sponsored geofilters and sponsored lenses) and monetization assumptions for non-U.S. users. According to eMarketer, Discover generates the largest share of Snapchat’s U.S. ad revenues, at 43 percent, but Stories will overtake Discover in 2017, generating 37.8 percent…

    David Cohen/ AllTwitter- 18 readers -
  • Elvis Presley Lens Launches on Snapchat

    … to add music to their selfies. The featured tracks are A Little Less Conversation, Devil in Disguise and Kentucky Rain, with the latter from upcoming release Elvis With the Royal Philharmonic Orchestra. Nick Woodhouse, president and chief marketing officer of Authentic Brands Group, which owns the Estate of Elvis Presley, said in a release: We’re…

    David Cohen/ AllFacebook- 21 readers -
  • Why Snapchat Is Here to Stay

    … to appeal to young mobile users in new and creative ways through three advertising formats. Brand owners can sponsor Snapchat lenses—the animated creative experiences for users’ selfies—driving significant reach among a young and energetic demographic hard to reach via TV. They can sponsor Snapchat geofilters—the overlays that communicate a user’s…

    AllFacebookin Facebook Twitter YouTube- 16 readers -
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