Sponsored Lenses

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  • How Financial-Services Brands Can Drive Engagement Around Turnkey Events

    … within industry regulations, financial companies can use social channels to foster customer engagement and ultimately, retention. For more insights on how financial services brands can use paid social to boost customer engagement and retention, check out Adaptly’s best practices guide. Ruth Arber is the director of solutions at social media advertising agency Adaptly. Image courtesy of Shutterstock. …

    AllFacebookin Social Facebook Twitter How To's- 34 readers -
  • Does Snapchat Really Matter to Marketers?

    … In an impromptu poll in our MarTech community, 56% of respondents said they had no plans this year of utilizing Snapchat for marketing Tweet This!. Only 9% stated that they were using it and the rest said that they hadn’t decided yet. That’s not exactly a standing ovation for a network that’s skyrocketing in growth. Personally, I find…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … assumptions for Snapchat products (including ads within Discover and Live Stories, sponsored geofilters and sponsored lenses) and monetization assumptions for non-U.S. users. According to eMarketer, Discover generates the largest share of Snapchat’s U.S. ad revenues, at 43 percent, but Stories will overtake Discover in 2017, generating 37.8 percent…

    David Cohen/ AllTwitter- 30 readers -
  • Snapchat: Still Growing Strong (Infographic)

    … is partially due to the growing influence of video across social media. Snapchat users are generating more than 10 billion views per day across the platform, an increase of 350 percent during 2016 alone. Snapchat also made a pivot with its ad offerings to better serve the platform. With sponsored filters and lenses, along with live and in-feed ads…

    Inside Facebookin Social- 29 readers -
  • Elvis Presley Lens Launches on Snapchat

    … Elvis may have left the building, but he just resurfaced on Snapchat. The Estate of Elvis Presley teamed up with Snapchat to launch an interactive selfie lens in celebration of the annual Elvis Week, which runs through Aug. 16. The lens will give Snapchat users Presley’s signature pompadour hairstyle and tinted sunglasses, and allow them…

    David Cohen/ AllFacebook- 25 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    … into giant taco shells. It garnered 224 million views in a single day. The average user engaged with it for 24 seconds before sharing with friends. Gatorade’s Super Bowl lens, which let users pour an icy bucket of the sports drink over their heads, was viewed more than 165 million times and reportedly produced an eight-point jump in purchase intent…

    AllTwitterin Facebook- 22 readers -
  • Why Snapchat Is Here to Stay

    … candidates like Bernie Sanders and Marco Rubio used Snapchat ads to engage audiences and inspire them to become brand ambassadors. Frequency of access is another benefit. With 62 percent of millennials checking their phone more than 30 times each day, content consumption via mobile is different from other platforms. People consume content faster…

    AllFacebookin Facebook Twitter YouTube- 20 readers -
  • Snapchat Will Close Paid Lens Store January 8

    … Snapchat has announced it will close its Lens Store, which was launched in November, and allows users to purchase animated lenses for $0.99 each. Snapchat has updated its support site, alerting users they have until Friday, January 8, at 12:01 a.m. Pacific time to purchase the lenses they’d like to keep, before the store closes. Snapchat told…

    AllTwitter- 10 readers -
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