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  • How agency pros use business smarts to serve clients, boost morale, and grow careers

    … In my last column we talked about the line that divides the agency world between “suits” who run the business and the creatives who solve clients’ toughest business problems. That line is rapidly disappearing: Creative leaders may get into the business to make cool shit, but to stay there they need to know how to keep the agency’s lights on. I…

    Digidayin How To's- 9 readers -
  • How brands are using fictional tales to foster real-world engagement

    … a great way to connect what we do with an incredible new form of storytelling,” says David Christopher, CMO of AT&T Mobility. “This digital generation’s creativity, empowered by wireless networks and smartphones, is changing the way we create and consume entertainment for the better.” GumGum’s Internal Error and The Data Knight GumGum…

    Digidayin How To's- 17 readers -
  • Vertical first: How brands should actually be making mobile video

    … Creating video for mobile used to be an exercise in repurposing horizontal video for vertical platforms. Now, with mobile as the first screen for most viewers, the logical next step is for brands to create videos expressly for the smallest screen. So why isn’t making videos for mobile as simple as taking a 16:9 horizontal video and sandwiching…

    Digidayin How To's- 19 readers -
  • How MeetMe is growing its audience while growing its revenue

    … Tim DuBois, Director, Mobile Platform Partnerships, AppNexus Today’s marketplace is not short on social discovery apps, as a growing number of wedding announcements detail the right swipes and chat conversations that lead to face-to-face meetings. But not all apps are created equal, nor are their monetization strategies – the element most…

    Digidayin Social How To's- 14 readers -
  • Lost in translation: The journalist’s guide to agency speak

    … As industry gurus are fond of saying, everything is content. Branded content shops are popping up everywhere to ensure that the web is in no short supply, and more and more journalists make the transition from fact-finders to “storytellers” everyday. But once they’ve settled down at their new desks and start listening to the agency buzz around…

    Digiday- 28 readers -
  • For holiday marketers, the best gift of all is engagement

    … by John Snyder, CEO, Grapeshot What are your plans for the holidays? Are you going with the full Clark Griswold experience or something more sedate? What about gift buying? Do you see Black Friday as chance to show your strategic retail prowess or an unnecessary hoopla? These days good old Clark is more likely to do his gift buying online rather…

    Digiday- 19 readers -
  • The new programmatic arsenal: How Turner, The Economist are beefing up their approach

    … Premium publishers and broadcasters have been long aware that programmatic sales is an integral part of their ad strategy. Turner, for instance, has been more heavily focused on aligning its direct and programmatic sales teams “over the last eight or nine months,” said Nick Johnson, senior vice president of digital ad sales strategy for Turner Ad…

    Digiday- 25 readers -
  • With programmatic partners, two’s company, but when is it a crowd?

    … Dear PulsePoint, I thought my new partner could give me everything I needed. I was naive. Sure, it was great at supplying me with basic display, and it even opened my eyes to mobile. But while that was fine for a time, it got old. I felt unfulfilled. I started noticing gaps in how it met my needs: Where was the video? Where was the native…

    Digiday- 14 readers -
  • How MTVNews, Refinery29, Elite Daily and Thrillist move at the speed of social video

    … The demand for short-form video distributed over myriad platforms—Facebook, Instagram, Snapchat, Vine—has lit a fire even under the ecosystem’s fastest digital producers: publishers. How fast are they? MTVNews’ team turns out anywhere from five to 12 social videos a day, according to Rachel Zarrell, manager of social video for MTV News. To keep…

    Digidayin How To's- 17 readers -
  • How newsrooms can use tech to compete with Google and Facebook

    In 1648, the world’s first print advertisement appeared in the pages of an English newspaper. Since then, newspapers have depended on print advertising as a primary revenue source. Even today, with internet journalism poised to replace physical newspapers, 75% of newspapers’ advertising revenue still comes from non-digital sources.

    Digiday- 21 readers -
  • The good, the bad and the bro-bots of ad tech

    … Great advertising isn’t possible without great ad tech. At the end of the day, media is technology. The best ideas and communications only thrive when they are delivered to the right person, in the right context, at the right time. That’s why it’s ironic that most ad tech companies aren’t great marketers. Too often, ad technology developers come…

    Digiday- 15 readers -
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