Sponsored - Page 4

  • How Intel harnesses social listening during a crisis

    … By David Berkowitz, chief strategy officer, Sysomos When a crisis hits, how can you weather it? Rick Reed, a social media program manager and media psychology PhD at Intel Corp, has experienced his fair share of surprises — including a few that would test the mettle of any marketer or enterprise. However, when digital disaster strikes, Reed…

    Digiday- 20 readers -
  • The common denominator between Amazon, Facebook and the great platform powers: Identity

    … Each rose to power by a different route, with Facebook and Google dominating digital media, and Amazon close on their heels. Today, Facebook, Google and Amazon offer up their own brand of the marketer’s holy grail: people-based targeting. With a slight catch, of course, that this is only within their walled gardens. Each platform provides people…

    Digidayin Social- 13 readers -
  • Shouting into the void: when views aren’t guaranteed

    … by Marcus Startzel, SVP, Commercial, AppNexus It’s the age-old question heard in Philosophy 101 classes — If a tree falls in the woods, but nobody’s there to hear it, does it make a sound? This might seem like a harmless question for students to ponder, but when this philosophy is applied to marketing budgets, the implications can become…

    Digiday- 15 readers -
  • Fraud: A View From the Frontlines

    …, they often end up eating the cost. John Murphy, VP of Marketplace Quality for OpenX, looks toward a more transparent future. “Ultimately, we want to get to a place where no one is paying for non-human traffic,” Murphy says. “Where non-human traffic is neither charged nor paid for.” The post Fraud: A View From the Frontlines appeared first on Digiday. …

    Digiday- 17 readers -
  • Three uncomfortable truths about digital ad fraud

    … Tom Drouillard, CEO, president and managing director, Alliance for Audited Media Losses from digital ad fraud range from $6 billion to $16 billion annually, and the current supply chain structure makes it easy and attractive to commit ad fraud with little chance of retribution. Marketers, agencies, publishers and technology suppliers…

    Digiday- 21 readers -
  • Malicious ads: Inside a programmatic breach

    … The spectrum of malvertising runs on an axis from irritation to destruction. At its more benign end are ads that bob and weave on screen, frustrating the users chasing them away. At its most malicious, ransomware deployments—think WannaCrys and Anglers—reach up from the dark web to block access to a computer’s operating system, trading a users…

    Digiday- 14 readers -
  • How controlling your recommendations system can drive sales growth

    … Greg Cox, chief technology officer, Experticity. It’s impossible to open up a business publication today without reading something about the changing landscape of retail. First, the mom-and-pop shops disappeared, then established retail doors started closing, and now some big box staples are shutting down. There is nuance, of course. Some…

    Digidayin How To's- 29 readers -
  • Don’t fight the format: Readers becoming viewers is an opportunity

    … by Zohar Dayan, Co-Founder and CEO, Wibbitz A “pivot” is often defined as a complete change to one’s business strategy. Even the most successful companies go through them; Instagram, for example, started as a check-in app, Burbn. Among employees, pivots often create alarm. Sparking questions like, will my role still exist? Or will my skills…

    Digiday- 15 readers -
  • Why social listening isn’t just for marketers anymore

    … by David Berkowitz, chief strategy officer, Sysomos It’s time for social listening to escape the confines of marketing departments. While the responsibility for managing social listening should lie with marketing or research managers, the applications for it are increasingly broad. Here are some of the questions social searching and listening…

    Digiday- 16 readers -
  • The Podcast Payoff

    … Welcome to The Podcast Payoff, our series on how marketers are taking advantage of the audio revolution. In the coming weeks we’ll roll out episodes that tackle how brand marketers are reaching new audiences, building new content, and measuring results through podcasting. Episode One – The Audience Episode Two – The Content Coming Soon…

    Digiday- 26 readers -
Get the top posts daily into your mailbox!
More from around the web