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  • Data: The 4-letter word underpinning artificial intelligence

    … by Rishi Dave, Chief Marketing Officer, Dun & Bradstreet It’s 2017, and everywhere you turn artificial intelligence is being touted in some portentous- or potentially overhyped- way. AI is the future. So is the cloud. And SaaS. Plus DaaS. Throw in machine learning and you’ll change the world. But what is actually holding these tools together…

    Digiday- 13 readers -
  • Is trading technology poised for a header bidding-style disruption?

    … by Alex Chatfield, VP Sales & Account Management, AppNexus Over the past two years, AppNexus has written in these digital pages about the ways in which header bidding has transformed the publisher business model. We’ve discussed how this emerging technology enables publishers to work around Google’s closed and opaque auction system to earn…

    Digiday- 17 readers -
  • Video: The recipe for people-based marketing success

    … Healthy Marketers cannot live on cookies alone. They need People-based Marketing to sustain healthy bottom lines. Here’s the recipe for success! The post Video: The recipe for people-based marketing success appeared first on Digiday…

    Digiday- 21 readers -
  • Combating fraud and poor quality must be on the front burner at Advertising Week

    … by John Murphy, Head of Marketplace Quality, OpenX When advertising leaders gather in New York City for Advertising Week later this month, the one issue topping every publisher and brand priority list must be the need for a transparent conversation about the technology challenges threatening the long-term health of their advertising businesses…

    Digiday- 12 readers -
  • The X Factor: What the new iPhone could do for mobile app and ad UX

    … Last week, Apple celebrated the iPhone’s 10th birthday by debuting its newest incarnation, the iPhone X. The X’s new edge-to-edge screen is a mobile developer’s dream: No longer is it a phone that can play media; it’s now definitively a media platform that happens to include a phone. In 2007, consumers vastly underutilized the iPhone’s…

    Digiday- 17 readers -
  • Sharing the mic: How user inspired content redefines influencer marketing

    … by Kevin Knight, CMO, Experticity Marketers are too focused on who’s behind the camera when they should be focused on who’s in front of the camera. User generated content is a good start to the problem marketers face with growing consumer distrust, which is why it’s become such a big part of current trends like influencer marketing. UGC…

    Digiday- 27 readers -
  • Switching gears: How Autotrader UK finished the race to GDPR ahead of the pack

    … It’s rare these days to find a publisher steering confidently toward the European Union’s new General Data Protection Regulation, a set of rules that curtails their ability to collect data on EU audiences and threatens heavy fines for infractions. But Craig Newsome, head of ad ops and client services at Autotrader.co.uk is just such a rare make…

    Digidayin How To's- 21 readers -
  • Guide: How to ‘Level Up’ your career in an AI-powered industry

    … Thanks to a combination of improved computing power, cheap data storage and an unprecedented availability of data from all corners, AI is poised to reshape our working world. Tasks like booking flights, answering frequently asked questions, monitoring social media feeds and tagging creative assets are likely to be turned over to AI, allowing…

    Digidayin How To's- 18 readers -
  • Programmatic’s next challenge: The need for more transparency

    … by Alex Chatfield, VP sales & account management, AppNexus At first glance, the future of programmatic advertising looks bright. Advertisers this year are set to spend a whopping $33 billion on the channel – nearly 80 percent of all display spending. But most of that money goes to private marketplaces and programmatic direct deals…

    Digiday- 19 readers -
  • Augmented advertising: The new concept you need to know now

    … by Ken Weiner, chief technology officer, GumGum The most powerful new trend in advertising needs a name. You’ve doubtless seen it in action. The AI-driven special effects that are being used to embellish digital photos and videos, especially on social media platforms. The technology isn’t brand new, but it’s mostly been used by consumers…

    Digidayin Social- 18 readers -
  • Your mom’s a gamer: 5 things we learned at Tremor Video’s Gaming Summit

    … You know this guy. The scruffy, male, Mountain Dew-powered ne’re-do-well playing Halo from dawn (okay, noon) ‘til dusk. But what if you didn’t know this guy. Maybe he’s not in a basement. Maybe he’s not even a guy. And maybe he (or she) is sitting on a six-figure salary playing Candy Crush on his way to a job in the Financial District. The gamers…

    Digiday- 21 readers -
  • Has your business already violated the world’s strictest anti-spam law?

    … The Canadian Anti-Spam Legislation (CASL) is one of the toughest electronic messaging laws in the world. The Canadian Radio-television and Telecommunications Commission (CRTC), the law’s main enforcement body, can fine businesses up to $10 million per violation. Several businesses and even one individual have already been fined for failure…

    Digidayin EMail- 20 readers -
  • Disconnecting from display: Mobile apps need tailored quality solutions

    … by Maggie Mesa, vice president of mobile, OpenX For all that publishers have done to tailor their advertising game plans for mobile apps, it’s shocking that many of them are still combatting in-app inventory quality issues with the same strategies they use in desktop advertising. Though brand safety, viewability and fraud are problematic…

    Digiday- 24 readers -
  • How AI will transform every job in media, not just the ones you expect

    … Artificial intelligence has been part of the zeitgeist for decades. But now that the technology is moving into the media and marketing mainstream, industry professionals may wonder if they’re about to be phased out by an army of machines. At least that’s been the fait accompli. An upcoming study on how the industry is incorporating artificial…

    Digidayin How To's- 21 readers -
  • The living room big screen: How marketers reach audiences with connected TV

    … byEric Hoffert, SVP video technology, AppNexus By the end of this year, 58% of the US population will own a connected TV (CTV) device, according to eMarketer. This market adoption represents a significant opportunity for marketers: they can target digital audiences at scale with customized messaging on the big screen in the living room…

    Digidayin How To's- 21 readers -
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