• Lost & Found: How Guided Site Search Transforms the Way People Find Your Content

    … Site search has traditionally been ignored by marketers and relegated to IT departments. While modern CMS solutions have made it easy for non-technical marketers to build and maintain them, the search feature still lives in the realm of IT or web development and is often ignored by everyone except one important group: your website visitors…

    The IMPACT Blog- 10 readers -
  • Moving beyond radical transparency to trust

    … By Rajeev Goel, co-founder and CEO, PubMatic Ad tech vendors are vying to be crowned as the leader in transparency by any means necessary, regardless of the consequences for their clients or the industry. In truth, the transparency debate itself has become radicalized, with attention-grabbing headlines occasionally eclipsing appropriate change…

    Digiday- 10 readers -
  • The playbook for how sports can beat cord cutting

    … By Matt Saler, vice president, sports marketing, and Stefen Lovelace, manager, sports marketing & content development, imre Cord cutting keeps on punishing the TV industry. Younger consumers are unwilling to pay large cable fees, and they’re moving toward watching what they want, where and when they want to. Executives in the television…

    Digidayin How To's- 9 readers -
  • The 5-minute guide to buying sponsored content from publishers

    … By Jerrid Grimm, co-founder and ceo, Pressboard Sponsored content is seeing a massive surge in popularity among advertisers, ad agencies, and PR teams alike — but just like any other growing industry, it can be a bit like the Wild West out there. I know from experience. Before Pressboard, I worked at an ad agency, and it was clear that brands…

    Digidayin Content- 8 readers -
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