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  • How to drive marketing success with AR & VR technology

    … by Jay Samit, leader, Deloitte Digital’s augmented and virtual reality practice and Allan Cook, managing director, Deloitte Consulting LLP When more than 500 million people played Pokémon Go last year, many CMOs were caught off guard by the number of American consumers who already owned augmented reality (AR) or virtual reality (VR) devices…

    Digidayin How To's- 36 readers -
  • Ad tech and ad blockers share common ground on inventory quality

    … by Tom Schmidt, VP product, video and display advertising, Yahoo Like a proud parent, every advertiser wants its ads to be seen. With the evolution of digital marketing, it’s becoming increasingly difficult to ensure that real people are seeing those ads. Today, an ad may never be seen for a number of reasons: 1.) poor viewability, where…

    Digidayin Display- 31 readers -
  • Debunking the video header bidding hype, a publisher’s guide

    … by Kevin Hunt, Senior Director, Product Management, SpotX You can file away “programmatic TV” and “walled garden” as last year’s buzzwords. For 2017, “header bidding” is shaping up as the word on everyone’s lips. But, as with so many of the buzzwords that have come before, it can be hard to separate fact from fiction. While there has been…

    Digiday- 31 readers -
  • The seven pillars of building a competitive digital business

    … by Andy Main, head of Deloitte Digital, and Rob Frazzini, chief transformation officer, Deloitte Digital Imagine this: A top company has led their industry for decades. They have no clear competitor in sight. They haven’t prioritized efforts to improve their customer experience. With their robust brand and market saturation, who could come up…

    Digiday- 29 readers -
  • How controlling your recommendations system can drive sales growth

    … Greg Cox, chief technology officer, Experticity. It’s impossible to open up a business publication today without reading something about the changing landscape of retail. First, the mom-and-pop shops disappeared, then established retail doors started closing, and now some big box staples are shutting down. There is nuance, of course. Some…

    Digidayin How To's- 29 readers -
  • Four things we learned about advanced TV at This Way Up NY

    … The adtech industry supports the entire digital media ecosystem, providing the underpinning that allows content producers to distribute and monetize while enabling buyers to target the right consumer without any waste. Despite its critical position in the digital ecosystem, programmatic can be confusing–often swamped in needless jargon. It’s…

    Digiday- 29 readers -
  • Sharing the mic: How user inspired content redefines influencer marketing

    … by Kevin Knight, CMO, Experticity Marketers are too focused on who’s behind the camera when they should be focused on who’s in front of the camera. User generated content is a good start to the problem marketers face with growing consumer distrust, which is why it’s become such a big part of current trends like influencer marketing. UGC is a bit…

    Digiday- 27 readers -
  • How mobile-data is changing healthcare marketing

    … The revolution of healthcare Healthcare has traditionally relied on face-to-face appointments or long-awaited phone calls to discuss everything from test results, concerns, and follow-ups to medication, exams and treatments with a physician. But today’s patients have more control over their own health decisions than ever before thanks…

    Digiday- 27 readers -
  • Podcast: Bonnier’s Semande Agosa on the duopoly, ad blocking, fake news

    … The Digiday Publishing Summit in Vail, Colorado brought together some of the sharpest minds in media to discuss the issue affecting the digital content ecosystem today. Everything from fake news and ad blocking to the massive power of the Google/Facebook duopoly was on the table. On this episode of the Visionaries Podcast we caught up…

    Digiday- 27 readers -
  • The Difference Between AdTech and MarTech

    … The Wall Street Journal recently reported that venture capitalists see greater value in marketing technology (or MarTech) than advertising technology (or AdTech), simplifying the difference down to a matter of billing structure. AdTech tends to follow a “media-based” business model, whereas MarTech relies on “subscription-based” model. Media buys…

    Digiday- 27 readers -
  • What Makes People-Based Marketing People-Based?

    … eMarketer estimates that roughly 60% of all digital ad revenue in 2017 will go to Google and Facebook. This is thanks in large part to their ability to provide marketers with people-based marketing solutions at scale. People-based marketing is the ability to reach real people with one-to-one messaging in mass media channels, irrespective…

    Digiday- 26 readers -
  • Marketing and IoT: With unlimited possibilities, where do you start?

    … by Todd Paris, managing director, Deloitte Digital Internet of Things Opportunities for marketers are exploding thanks to the increasing number of physical devices in our connected world. Existing channels are now connected, and new channels are opening up allowing brands to listen and respond to the needs of their customers – with the right…

    Digiday- 26 readers -
  • The Podcast Payoff

    … Welcome to The Podcast Payoff, our series on how marketers are taking advantage of the audio revolution. In the coming weeks we’ll roll out episodes that tackle how brand marketers are reaching new audiences, building new content, and measuring results through podcasting. Episode One – The Audience Episode Two – The Content Coming Soon…

    Digiday- 26 readers -
  • Forget the algorithm: Why media planning is more important than ever

    … by Joe Kowan, EVP strategy and product, Media iQ Media planners were once the heart of the creative agency. They negotiated prime real estate, crafted brilliant strategies, and could make or break a campaign with the right reach, exposure and targeting savvy. But this is the age of the algorithm, and the programmatic revolution has transformed…

    Digiday- 25 readers -
  • Click fraud, ad blockers and fake news: How programmatic became problematic

    … by Justin Choi, founder and CEO, Nativo If the programmatic advertising ecosystem were a terrarium, automation and data-driven audience targeting would be the fertile loam from which the promise of digital sprouts. Unfortunately, in today’s terrarium, healthy plants that represent “right person, right message, right time and place” are being…

    Digidayin How To's- 25 readers -
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