Sponsorship

  • How Cooking Panda is Dishing up Success with Sponsored Video

    … as their own brand’s audience – happy. Cooking Panda: Setting the Sponsorship Stage Cooking Panda is set up so that sponsored video deals are, in many ways, a no-brainer for prospective sponsors. The food-centric company’s small, flexible, internal production team results in quick turnaround times for partners without sacrificing quality, and coupled…

    ReelSEOin Facebook YouTube- 11 readers -
  • How to Stay on the Right Side of the FTC When Publishing a Sponsored Video

    …, unless the connection is already clear from the context of the endorsement. 21 of the influencers who got the April letter just received a follow-up warning letter, citing specific social media posts the FTC staff is concerned might not be in compliance with the FTC’s Endorsement Guides. But the letters are different this time. The latest round…

    Greg Jarboe/ ReelSEOin How To's- 11 readers -
  • The rise of the social media footballer

    … Football players are waking up to the vast amounts of money social networks are making off of their fans, turning to agencies to help them monetize their fans. “The industry often holds up the millions of fans someone like [Real Madrid’s] Cristiano Ronaldo has on Facebook, but the reality is, they’re not his fans; they’re Facebook fans,” said…

    Digidayin Social- 22 readers -
  • A granola bar maker is out to pop your filter bubble

    … The modern American reality is that of a political and social filter bubble. Maybe a granola bar can change things. On Tuesday, Kind Snacks will launch “Pop Your Bubble,” a Facebook plugin that connects Facebook users with people vastly different from them in order to force them to embrace different points of view. Consider it a Tinder swipe…

    Tanya Dua/ Digiday- 17 readers -
  • How auto brands are connecting with customers on mobile

    … Over 52 percent of all internet activity now takes place on mobile, with nearly 90 percent of that time passing in apps alone. By 2019, mobile advertising will represent 72 percent of all US digital ad spending. Leading brands know this and prioritize the power of mobile-first connections with their audiences. Brands that don’t will miss out…

    Digidayin Mobile How To's- 21 readers -
  • Comeback story: Inside Polaroid’s digital revival

    … This story first appeared in the spring issue of Digiday magazine, available exclusively to Digiday Pulse members. Join the community and receive the full magazine here. When Jason McCann got married in Brooklyn Heights last fall, he and his fiancée decided to ditch the photobooth. Instead, they settled for five Polaroid Instant cameras…

    Tanya Dua/ Digidayin Social- 25 readers -
  • MullenLowe’s Geoff Cottrill: Brands screw up music marketing

    … Geoff Cottrill is an old hand when it comes to South by Southwest. As former CMO for Converse, Cottrill had been leading the brand’s sponsorship with the Fader Fort, one of the most popular music events at SXSW, for more than five years until he became the president for agency MullenLowe Lintas Group in Boston last year. (He also brought…

    Yuyu Chen/ Digiday- 20 readers -
  • Nick Denton on life after Gawker

    … Addressing to a room of more than 2,000 South by Southwest attendees on Sunday, Gawker founder Nick Denton was upfront about his life after the bankruptcy of Gawker Media in an interview with Jeff Goodby, chairman of agency Goodby, Silverstein & Partners. The conversation touched on the sensational case that brought Gawker into bankruptcy…

    Yuyu Chen/ Digiday- 17 readers -
  • The definitive Digiday guide to what’s in and what’s out at SXSW 2017

    … The party has begun: Brands, agencies, social stars, pet influencers, filmmakers, musicians, the former Vice President of the United States and Warren G are flocking to South by Southwest this week to talk about technology and creativity, and to get as much free stuff as possible. With more than 1,300 sessions, it can be hard to find the real gems…

    Yuyu Chen/ Digiday- 22 readers -
  • ‘The bubble has burst’: Brands are pulling back on SXSW 2017

    … For the second year in a row, Capital One will be taking over Antone’s Nightclub in Austin at South by Southwest this week. There, the brand will host music performances, product demos and speaking sessions just like in years past. But unlike past years, it will be packing all the action into just the one venue — last year Capital One hosted…

    Yuyu Chen/ Digiday- 27 readers -
  • How four retailers hurt by tech are now embracing digital

    … Over the past few years, retailers have faced their fair share of challenges. As more and more shoppers mine the web and their devices for deals instead of actual store fronts, longstanding brick-and-mortar brands have scrambled to keep up with the shift. “The fundamental challenge with retail is that it’s being disrupted by pure plays and Amazon…

    Tanya Dua/ Digidayin How To's- 17 readers -
  • 13 Ways that Content Is Monetized Online

    … other company’s products and services. I think it’s dishonest and they’re putting their reputation at risk. Sponsorship – Our marketplace platform also allows us to place house ads and bill our clients directly. We often work with companies to develop ongoing campaigns that may include webinars, podcasts, infographics, and whitepapers in addition…

    Douglas Karr/ Marketing Technology Blogin Content- 42 readers -
  • ‘Programmatic is a process’: Dish exec talks big data and addressable TV

    … This story is part of a Digiday series on Programmatic TV, which examines how TV advertising is trying to act a little more like its digital cousin by introducing automation. Although ad tech’s immersion into TV has been slow-going so far, Dish is bringing automation to the industry through its programmatic exchange and addressable products…

    Digiday- 22 readers -
  • Tech firms use audiovisual signals to target TV ads

    … This story is part of a Digiday series on Programmatic TV, which examines how TV advertising is trying to act a little more like its digital cousin by introducing automation. Tracking a user on a computer can be as simple as implementing cookies, but cross-device identification is an entirely differently beast, especially when it involves TV…

    Digiday- 23 readers -
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