Sponsorship Deals

  • Non-Official Sponsors Now Allowed to Advertise During 2016 Rio Olympics

    … not allowed to feature Olympic athletes in their ads, even if they had existing sponsorship deals with the athlete. However, in February 2015 the IOC announced changes to Rule 40 following years of lobbying by athletes and their agents who argued the restrictive guidelines deprived them of commercial attention and income during their most marketable…

    Performance Marketing Insider- 23 readers -
Get the top posts daily into your mailbox!