Sporting News

Sporting News is an American sports website and former print magazine. It was established in 1886, and it became the dominant American publication covering baseball—so much so that it acquired the nickname "The Bible of Baseball." It is currently owned by Sporting News Media.After 122 years as a weekly publication, the magazine switched to a biweekly publishing schedule in 2008, and to a monthly schedule in 2011. In December 2012, the magazine announced it would go digital-only starting in 2013.
Posts about Sporting News
  • Publishers struggle with January sales hangover

    … If December is the boozy night out for publishers’ sales teams, then January serves up the hangover. The glut of brand dollars flowing to publishers in the fourth quarter slows significantly in the new year, leaving publishers desperate for ways to make up the difference. As a result, many of them supplement the lower volume of direct deals…

    Ricardo Bilton/ Digiday- 9 readers -
  • Why publishers are struggling with private marketplaces

    … problem, publishers say, is the plumbing. Publishers often face compatibility problems between their own supply-side platforms and the demand-side platforms that their buyers use, which gum up the works on their deals. (Turn and Mediamath are two DMPs often criticized by publishers for their lackluster PMP support.) “Getting the parts to work together…

    Ricardo Bilton/ Digiday- 10 readers -
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