Sporting News

Sporting News is an American sports website and former print magazine. It was established in 1886, and it became the dominant American publication covering baseball—so much so that it acquired the nickname "The Bible of Baseball." It is currently owned by Sporting News Media.After 122 years as a weekly publication, the magazine switched to a biweekly publishing schedule in 2008, and to a monthly schedule in 2011. In December 2012, the magazine announced it would go digital-only starting in 2013.
Posts about Sporting News
  • Publishers struggle with January sales hangover

    …,” he said. “The advertising history has a nice way of having categories or events on the calendar that make up for losses in other areas.” But while January can be a tough month for publishers, Sporting News Media president Rich Routman said there are ways that publishers can mitigate its effects. One tactic is to shift the sales mix toward more…

    Ricardo Bilton/ Digiday- 8 readers -
  • Why publishers are struggling with private marketplaces

    … in the open market, publishers like Hearst, Tribune Publishing and Future Publishing have turned to their own private marketplaces, which they use to offer their inventory to a select group of buyers in a more transparent, controlled environment. And they’re not alone: eMarketer expects private marketplace selling to reach $3.3 billion by 2016…

    Ricardo Bilton/ Digiday- 10 readers -
Get the top posts daily into your mailbox!