Sporting News

Sporting News is an American sports website and former print magazine. It was established in 1886, and it became the dominant American publication covering baseball—so much so that it acquired the nickname "The Bible of Baseball." It is currently owned by Sporting News Media.After 122 years as a weekly publication, the magazine switched to a biweekly publishing schedule in 2008, and to a monthly schedule in 2011. In December 2012, the magazine announced it would go digital-only starting in 2013.
Posts about Sporting News
  • Publishers struggle with January sales hangover

    … by dumping more of their inventory on ad networks and exchanges. These changes, coupled with overall lower advertiser demand, create a perfect storm for publishers that hurts their revenue numbers. At Thought Catalog, for example, the January slump can cause non-guaranteed yield rates to sink by as much as 40 percent, according ad ops manager…

    Ricardo Bilton/ Digiday- 9 readers -
  • Why publishers are struggling with private marketplaces

    … and CRO of Sporting News Media. “If they’re using a DMP you haven’t heard of and are targeting a very specific audience, you probably should think twice.” Routman said that one of the ways publishers can avoid compatibility problems and yield misconceptions in their PMP deals is to ask buyers the right questions upfront — “How many people are you…

    Ricardo Bilton/ Digiday- 10 readers -
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