Sports Content Marketing

  • Meet the Men Behind Red Bull’s Explosive Content

    … for innovation? According to Seile and Williams, it’s about relationships, setting the right goals, and watching for the right opportunities. That philosophy has led them to work with clients such as Teva and GoPro to create action sports content that is unique, fresh, and some of the best branded content on earth. “At the end of the day, when you have…

    Natalie Burg/ The Content Strategistin Content- 24 readers -
  • The 5 Biggest Comic Book Content Marketing Fails of All Time

    … that failed in spectacular fashion: 1. NFL SuperPro Image via Comicbook.com You’d think Marvel would have the good sense to pull a Rocky V and yank this one from continuity, but there it is. This atrocity, a collaboration between Marvel and the NFL, pitted a football-themed superhero against arsonists out to jack NFL merchandise. It only ran for 12…

    Mason Lerner/ The Content Strategistin Content- 17 readers -
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