Sports Illustrated

Sports Illustrated is an American sports media franchise owned by media conglomerate Time Warner. Its self titled magazine has over 3.5 million subscribers and is read by 23 million adults each week, including over 18 million men. It was the first magazine with circulation over one million to win the National Magazine Award for General Excellence twice. Its swimsuit issue, which has been published since 1964, is now an annual publishing event that generates its own television shows, videos and calendars.
Posts about Sports Illustrated
  • Media Outlets Use Facebook Live to Cover Kobe Bryant’s Last Game

    … Featured Jobs Community Manager Greatist New York City, New York Marketing Communications Specialist Action for Healthy Kids Chicago, Illinois Social Media Manager The Talent Magnet New York City, New York Freelance Social Media Editor FamilyFun Magazine New York City, NY Social Media Associate LLR Consulting, Inc. New York City, New York…

    David Cohen/ AllTwitterin Facebook- 6 readers -
  • Wired publisher Kim Kelleher: ‘Stay grounded’

    … became the first female publisher of Sports Illustrated in 2010, spoke to Digiday about her small town origins, the importance of legacy magazine brands and why this might be the best time for women in the publishing and advertising industries. You’ve worked at Sports Illustrated, Time and now Wired. What attracts you to these big brands? There…

    Ricardo Bilton/ Digiday- 5 readers -
  • Should publishers take down controversial posts?

    …, the episode underscored the perils of platform publishing.) This past summer, BuzzFeed scrubbed thousands of posts from its site that “didn’t meet its standards.” It’s one thing to correct or remove an inaccurate post, as Us Weekly did this week when it admitted it wrongly reported Neve Campbell was pregnant, but it’s another to remove a piece of content…

    Lucia Moses/ Digidayin Social- 7 readers -
  • How Fox Sports conquered social media

    … and grown its Twitter followers to 937,000 from 623,000. McDoniel shared a few of Fox Sports’ secrets of its success. Be first Breaking news is a commodity with a short shelf life. Fox Sports discovered that most social activity that occurs around breaking news takes place in the first two hours, so speed is paramount, whether it’s breaking…

    Lucia Moses/ Digidayin Social Facebook Twitter How To's- 8 readers -
  • 4 ways magazines are making video work

    … position in the marketplace, they have to push harder for a prime seat at the digital video marketplace table.” Here are four ways publishers are trying to ensure success: Strong communication Time Inc. centralized its video unit with the hiring of J.R. McCabe from Meredith Corp. as svp of video in late 2012, and now has more than 40 full-time…

    Lucia Moses/ Digiday- 10 readers -
  • The brand fallout for the NFL and beyond from the Ray Rice case

    … endorse the league but also its embattled commissioner. “Brands invest a significant amount of marketing resources to activate around high profile athletes to help elevate their brand recognition,” said Andrew de Lara, director of marketing communications at Driven Public Relations. “When it comes to emotional social issues, brands should generally…

    Curtis Silver/ Digiday- 9 readers -
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