Sports Marketing

Sport marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote the sport or to promote something other than sport through sports. Sport marketing is also designed to meet the needs and wants of the consumer through exchange processes.
Posts about Sports Marketing
  • [eBook] The Sports Marketer’s Email Playbook

    … Sports marketers know that maintaining fan engagement both on and off the playing field is no easy task. Fans have higher expectations and they want top-notch experiences before, during and after the game. That’s where contextual marketing comes in. With contextual email, you can deliver sports scores that refresh automatically every time a fan…

    Movable Ink Blogin EMail- 8 readers -
  • How to Create Sports Content for Big Events

    … Sports is one of the largest industries on the planet. There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista, sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans…

    Visual.ly- 11 readers -
  • Syndicate Great Euro Content With AFP Sports

    … teams, which means there will be even more memorable moments. To help organize and coordinate the best of the competition, AFP is using the ScribbleLive Engage content curation platform to provide up-to-date content until a winner is crowned. Publishers rely on the content curation platform to connect and engage with fans. Subsequently, sports…

    Visual.lyin Content- 12 readers -
  • The New and Improved ScribbleLive Guide to Sports Marketing

    … We’re right in the midst of a very important time of year for sports fans and marketers. Football season in Europe is coming to an end with the marquee match, the Champions League Final is scheduled for May 28, and the UEFA Euro 2016 kicks off in France on June 10. Meanwhile, on the other side of the pond, North American fans are tuning…

    Visual.ly- 12 readers -
  • Email Spotlight: New York Liberty

    … Nothing makes it easier for sports marketers to give ticket holders the best possible game day experience than creating an app-like, second screen right in their inbox. Using live data, sports team are now sending out emails before a game to not only build anticipation, but also keep fans up-to-date before, during and after the game. Taking…

    Movable Ink Blogin EMail- 8 readers -
  • How Are Advertisers Capitalizing on March Madness?

    In 2015, there were 11.3 million average total viewers of the NCAA’s March Madness, along with a record 80.7 million live video stream viewers. The most watched game attracted 28.3 million total viewers. If you don’t think it’s a big deal, you should try working in downtown Indianapolis this month (where our offices are)! We’ll be working from home most of the month.

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • ESPN’s Bill Simmons suspension backfires online

    …, but was not marketed by ESPN. “It looks like they are in league with the NFL,” Pasetsky said of ESPN. ESPN broadcasts Monday Night Football, arguably the most prestigious game in the NFL’s weekly slate, and a lucrative one, too. Live sporting events have become increasingly valuable due to the growth of cord-cutting and ad-skipping. Indeed, Bob Iger, CEO…

    John Mcdermott/ Digidayin Social Twitter- 4 readers -
  • Get to Know: Major League Soccer CMO Howard Handler

    … of America’s Top 100 Marketers by Advertising Age. His sports marketing background includes time as the senior vice president of marketing and fan development for The National Football League. During his six-year tenure for the league, he led the creation of its first imaging campaign, “Feel The Power,” developed the NFL’s integrated youth initiative…

    Amy Gesenhues/ Marketing Landin Social Twitter- 12 readers -
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