Sports Marketing

Sport marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote the sport or to promote something other than sport through sports. Sport marketing is also designed to meet the needs and wants of the consumer through exchange processes.
Posts about Sports Marketing
  • [eBook] The Sports Marketer’s Email Playbook

    … visits the email. You can get more seats filled at games by providing up-to-the-minute ticket prices. You can boost engagement with live social feeds, right in your email. You can even tailor your emails to your loyalty program based on games your fans have attended in the past. If you’re a sports marketer, you’ll want to download the Sports Marketer’s Email Playbook so you can start taking advantage of contextual marketing today. Download the Sports Marketer’s Email Playbook now. …

    Movable Ink Blogin EMail- 10 readers -
  • How to Create Sports Content for Big Events

    … Sports is one of the largest industries on the planet. There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista, sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans…

    Visual.ly- 12 readers -
  • Syndicate Great Euro Content With AFP Sports

    … for publishers these days. As media companies strive to remain viable in an increasingly competitive world, teams must provide more content at less expense. Therefore, many publishers syndicate content from larger sites to connect with their audiences without breaking the budget. Content syndication helps marketers build authority, increase web…

    Visual.lyin Content- 15 readers -
  • The New and Improved ScribbleLive Guide to Sports Marketing

    … to connect with fans before, during, and after the big game. We’ve added new data and dive into 6 actionable strategies to help you cut through the noise and engage your fan base with quality content. The post The New and Improved ScribbleLive Guide to Sports Marketing appeared first on ScribbleLive - Your Content Marketing Software. …

    Visual.ly- 13 readers -
  • Email Spotlight: New York Liberty

    … Nothing makes it easier for sports marketers to give ticket holders the best possible game day experience than creating an app-like, second screen right in their inbox. Using live data, sports team are now sending out emails before a game to not only build anticipation, but also keep fans up-to-date before, during and after the game. Taking…

    Movable Ink Blogin EMail- 8 readers -
  • How Are Advertisers Capitalizing on March Madness?

    … home most of the month. This infographic from Koeppel Direct highlights the tremendous opportunity brands and marketers have to reach sports fans through cross-device advertising during March Madness. Last year’s March Madness marketing stats were staggering – 126 brands spent $1.163 billion on 30-second television spots that averaged $1.55…

    Douglas Karr/ Marketing Technology Blogin How To's- 14 readers -
  • ESPN’s Bill Simmons suspension backfires online

    …, but was not marketed by ESPN. “It looks like they are in league with the NFL,” Pasetsky said of ESPN. ESPN broadcasts Monday Night Football, arguably the most prestigious game in the NFL’s weekly slate, and a lucrative one, too. Live sporting events have become increasingly valuable due to the growth of cord-cutting and ad-skipping. Indeed, Bob Iger, CEO…

    John Mcdermott/ Digidayin Social Twitter- 4 readers -
  • Get to Know: Major League Soccer CMO Howard Handler

    … focused on what we’ve learned, how to adjust and get better. This covers campaigns, creative, media, digital products, events – you name it. Tell me about the people who have been most influential in your career. My Dad: integrity, honor. Lorne Michaels: how to get the best work out of creative people. Richard Branson: how to listen to the heartbeat…

    Amy Gesenhues/ Marketing Landin Social Twitter- 12 readers -
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