Sports Marketing

Sport marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote the sport or to promote something other than sport through sports. Sport marketing is also designed to meet the needs and wants of the consumer through exchange processes.
Posts about Sports Marketing
  • [eBook] The Sports Marketer’s Email Playbook

    … visits the email. You can get more seats filled at games by providing up-to-the-minute ticket prices. You can boost engagement with live social feeds, right in your email. You can even tailor your emails to your loyalty program based on games your fans have attended in the past. If you’re a sports marketer, you’ll want to download the Sports Marketer’s Email Playbook so you can start taking advantage of contextual marketing today. Download the Sports Marketer’s Email Playbook now. …

    Movable Ink Blogin EMail- 10 readers -
  • How to Create Sports Content for Big Events

    … Sports is one of the largest industries on the planet. There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista, sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans…

    Visual.ly- 13 readers -
  • Syndicate Great Euro Content With AFP Sports

    … ScribbleLive has teamed up with Agence France-Presse (AFP) to provide high-quality coverage of the 2016 UEFA European Championship, the quadrennial European men’s football championship. Coverage will proceed throughout the event until the conclusion of the championship match on July 10, 2016. AFP is one of the world’s largest news agencies…

    Visual.lyin Content- 15 readers -
  • The New and Improved ScribbleLive Guide to Sports Marketing

    … We’re right in the midst of a very important time of year for sports fans and marketers. Football season in Europe is coming to an end with the marquee match, the Champions League Final is scheduled for May 28, and the UEFA Euro 2016 kicks off in France on June 10. Meanwhile, on the other side of the pond, North American fans are tuning…

    Visual.ly- 13 readers -
  • Email Spotlight: New York Liberty

    … Nothing makes it easier for sports marketers to give ticket holders the best possible game day experience than creating an app-like, second screen right in their inbox. Using live data, sports team are now sending out emails before a game to not only build anticipation, but also keep fans up-to-date before, during and after the game. Taking…

    Movable Ink Blogin EMail- 9 readers -
  • How Are Advertisers Capitalizing on March Madness?

    … In 2015, there were 11.3 million average total viewers of the NCAA’s March Madness, along with a record 80.7 million live video stream viewers. The most watched game attracted 28.3 million total viewers. If you don’t think it’s a big deal, you should try working in downtown Indianapolis this month (where our offices are)! We’ll be working from…

    Douglas Karr/ Marketing Technology Blogin How To's- 15 readers -
  • “Second most marketable athlete in the world” to use a .club domain

    Virat Kohli, a famous Indian cricketer, is .CLUB Domains’ latest star anchor tenant. He’s launching his first ever official web site, at viratkohli.club, today. No, I’ve never heard of him either, but he’s been called the “second most marketable athlete in the world” after Lewis Hamilton by SportsPro, a UK sports marketing business-to-business magazine.

    Kevin Murphy/ DomainIncite- 6 readers -
  • ESPN’s Bill Simmons suspension backfires online

    … ESPN’s suspension of Bill Simmons, its most popular writer, has proven problematic for the media company’s own brand. Not only have users rallied to support Simmons, but the move has made ESPN seem more interested in protecting its image (as well as the NFL’s) than addressing domestic violence issues and maintaining its editorial integrity…

    John Mcdermott/ Digidayin Social Twitter- 5 readers -
  • Get to Know: Major League Soccer CMO Howard Handler

    … do you frequent most when you’re not working? Instagram for friends, family, etc. What’s the first thing you check on your phone in the morning? Email, MLSsoccer.com, Twitter, Yahoo News Digest. Take me through your typical workday. No such thing; Major League Soccer and the global soccer business world is as dynamic, rhythmic and ever-changing…

    Amy Gesenhues/ Marketing Landin Social Twitter- 14 readers -
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