Sports Marketing

Sport marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote the sport or to promote something other than sport through sports. Sport marketing is also designed to meet the needs and wants of the consumer through exchange processes.
Posts about Sports Marketing
  • How Sports Marketers Can Extend Their Brand and Win Big This Summer

    …. Meanwhile, brands are exceeding these numbers with their marketing dollars. With so much opportunity—and competition—how can marketers stand out from the crowd and forge meaningful relationships with sports fans? We’ve put together some best practices that will enable marketers to identify their perfect audiences and build lifelong relationships…

    Street Fightin How To's- 17 readers -
  • [eBook] The Sports Marketer’s Email Playbook

    … Sports marketers know that maintaining fan engagement both on and off the playing field is no easy task. Fans have higher expectations and they want top-notch experiences before, during and after the game. That’s where contextual marketing comes in. With contextual email, you can deliver sports scores that refresh automatically every time a fan…

    Movable Ink Blogin EMail- 12 readers -
  • How to Create Sports Content for Big Events

    … and acquire a larger share of the passionate sports market. How can content marketers capitalize on this opportunity? We’ve outlined a 5 steps to help your marketing team create interesting content experiences so you can engage with an eager market. Step 1: Plan The first step is to establish a plan for your campaign. Any effective content marketing… 17 readers -
  • Syndicate Great Euro Content With AFP Sports

    … ScribbleLive has teamed up with Agence France-Presse (AFP) to provide high-quality coverage of the 2016 UEFA European Championship, the quadrennial European men’s football championship. Coverage will proceed throughout the event until the conclusion of the championship match on July 10, 2016. AFP is one of the world’s largest news agencies…

    Visual.lyin Content- 23 readers -
  • The New and Improved ScribbleLive Guide to Sports Marketing

    … to connect with fans before, during, and after the big game. We’ve added new data and dive into 6 actionable strategies to help you cut through the noise and engage your fan base with quality content. The post The New and Improved ScribbleLive Guide to Sports Marketing appeared first on ScribbleLive - Your Content Marketing Software. … 16 readers -
  • Email Spotlight: New York Liberty

    Nothing makes it easier for sports marketers to give ticket holders the best possible game day experience than creating an app-like, second screen right in their inbox. Using live data, sports team are now sending out emails before a game to not only build anticipation, but also keep fans up-to-date before, during and after the game.

    Movable Ink Blog- 9 readers -
  • How Are Advertisers Capitalizing on March Madness?

    … home most of the month. This infographic from Koeppel Direct highlights the tremendous opportunity brands and marketers have to reach sports fans through cross-device advertising during March Madness. Last year’s March Madness marketing stats were staggering – 126 brands spent $1.163 billion on 30-second television spots that averaged $1.55…

    Douglas Karr/ Marketing Technology Blogin How To's- 16 readers -