Sports Marketing

Sport marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote the sport or to promote something other than sport through sports. Sport marketing is also designed to meet the needs and wants of the consumer through exchange processes.
Posts about Sports Marketing
  • [eBook] The Sports Marketer’s Email Playbook

    … Sports marketers know that maintaining fan engagement both on and off the playing field is no easy task. Fans have higher expectations and they want top-notch experiences before, during and after the game. That’s where contextual marketing comes in. With contextual email, you can deliver sports scores that refresh automatically every time a fan…

    Movable Ink Blogin EMail- 7 readers -
  • How to Create Sports Content for Big Events

    … strategy begins by outlining business objectives, key personas, targeted messaging, and how to manage the impact of the content. A solid content marketing strategy helps teams remain on track throughout the duration of the campaign. Establish an overarching goal for your campaign, and Create or curate content throughout the timeline of the event… 9 readers -
  • Syndicate Great Euro Content With AFP Sports

    … teams, which means there will be even more memorable moments. To help organize and coordinate the best of the competition, AFP is using the ScribbleLive Engage content curation platform to provide up-to-date content until a winner is crowned. Publishers rely on the content curation platform to connect and engage with fans. Subsequently, sports…

    Visual.lyin Content- 11 readers -
  • The New and Improved ScribbleLive Guide to Sports Marketing

    … We’re right in the midst of a very important time of year for sports fans and marketers. Football season in Europe is coming to an end with the marquee match, the Champions League Final is scheduled for May 28, and the UEFA Euro 2016 kicks off in France on June 10. Meanwhile, on the other side of the pond, North American fans are tuning… 10 readers -
  • Email Spotlight: New York Liberty

    … Nothing makes it easier for sports marketers to give ticket holders the best possible game day experience than creating an app-like, second screen right in their inbox. Using live data, sports team are now sending out emails before a game to not only build anticipation, but also keep fans up-to-date before, during and after the game. Taking…

    Movable Ink Blogin EMail- 7 readers -
  • How Are Advertisers Capitalizing on March Madness?

    … home most of the month. This infographic from Koeppel Direct highlights the tremendous opportunity brands and marketers have to reach sports fans through cross-device advertising during March Madness. Last year’s March Madness marketing stats were staggering – 126 brands spent $1.163 billion on 30-second television spots that averaged $1.55…

    Douglas Karr/ Marketing Technology Blogin How To's- 12 readers -
  • ESPN’s Bill Simmons suspension backfires online

    … firm Crimson Hexagon. (There have also been a few Simmons haters calling for ESPN to #FireSimmons. But that hashtag and the words “fire Simmons” have generated only 66 tweets.) “Clearly a lot of people do follow Simmons and agree with his position,” said Kirk Wakefield, a professor at Baylor University who specializes in sports marketing. “So he…

    John Mcdermott/ Digidayin Social Twitter- 3 readers -
  • Get to Know: Major League Soccer CMO Howard Handler

    … focused on what we’ve learned, how to adjust and get better. This covers campaigns, creative, media, digital products, events – you name it. Tell me about the people who have been most influential in your career. My Dad: integrity, honor. Lorne Michaels: how to get the best work out of creative people. Richard Branson: how to listen to the heartbeat…

    Amy Gesenhues/ Marketing Landin Social Twitter- 12 readers -
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