Sports Marketing

Sport marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote the sport or to promote something other than sport through sports. Sport marketing is also designed to meet the needs and wants of the consumer through exchange processes.
Posts about Sports Marketing
  • [eBook] The Sports Marketer’s Email Playbook

    … Sports marketers know that maintaining fan engagement both on and off the playing field is no easy task. Fans have higher expectations and they want top-notch experiences before, during and after the game. That’s where contextual marketing comes in. With contextual email, you can deliver sports scores that refresh automatically every time a fan…

    Movable Ink Blogin EMail- 10 readers -
  • How to Create Sports Content for Big Events

    … Sports is one of the largest industries on the planet. There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista, sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans…

    Visual.ly- 12 readers -
  • Syndicate Great Euro Content With AFP Sports

    … for publishers these days. As media companies strive to remain viable in an increasingly competitive world, teams must provide more content at less expense. Therefore, many publishers syndicate content from larger sites to connect with their audiences without breaking the budget. Content syndication helps marketers build authority, increase web…

    Visual.lyin Content- 13 readers -
  • The New and Improved ScribbleLive Guide to Sports Marketing

    … than just sitting in front of the TV. With a phone, tablet, or laptop always within reach, sports fans are more active than ever. In fact, 77% of fans access sports-themed content during a game. That’s why we’ve updated the ScribbleLive Guide to Sports Marketing. Get the guide Our new and improved guide will help you leverage the online experience…

    Visual.ly- 13 readers -
  • Email Spotlight: New York Liberty

    … Nothing makes it easier for sports marketers to give ticket holders the best possible game day experience than creating an app-like, second screen right in their inbox. Using live data, sports team are now sending out emails before a game to not only build anticipation, but also keep fans up-to-date before, during and after the game. Taking…

    Movable Ink Blogin EMail- 8 readers -
  • How Are Advertisers Capitalizing on March Madness?

    … home most of the month. This infographic from Koeppel Direct highlights the tremendous opportunity brands and marketers have to reach sports fans through cross-device advertising during March Madness. Last year’s March Madness marketing stats were staggering – 126 brands spent $1.163 billion on 30-second television spots that averaged $1.55…

    Douglas Karr/ Marketing Technology Blogin How To's- 14 readers -
  • ESPN’s Bill Simmons suspension backfires online

    … with brand-name political journalist Nate Silver, recruiting him away from The New York Times. But not even Silver has the name recognition Simmons does. There’s a module on ESPN.com’s homepage that reads “BILL SIMMONS PRESENTS GRANTLAND.” What a post-Simmons Grantland would look like is unclear. While ESPN owns the site outright, it’s uncertain what…

    John Mcdermott/ Digidayin Social Twitter- 4 readers -
  • Get to Know: Major League Soccer CMO Howard Handler

    … of America’s Top 100 Marketers by Advertising Age. His sports marketing background includes time as the senior vice president of marketing and fan development for The National Football League. During his six-year tenure for the league, he led the creation of its first imaging campaign, “Feel The Power,” developed the NFL’s integrated youth initiative…

    Amy Gesenhues/ Marketing Landin Social Twitter- 12 readers -