Spray And Pray

  • 2016 Global Programmatic Trends and Predictions

    … place with both relevant and geographic targeting. As the reach expands and the algorithms continue to become more accurate, programmatic marketing is a welcome advancement. The ability for marketers to increase the efficiency of their marketing efforts instead of a spray and pray approach to mass ad purchasing is going to help the industry…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
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