Spredfast

  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 21 readers -
  • Twitter Adds Quick Replies, Welcome Messages to DMs From Brands

    … Businesses on Twitter can now take advantage of two new features for the social network’s direct messages: quick replies and welcome messages. Product manager Ian Cairns introduced the new features Tuesday in a blog post, saying that they begin rolling out Tuesday. According to Cairns, welcome messages allow businesses to greet users and set…

    David Cohen/ AllTwitterin Twitter- 17 readers -
  • 5 Tools for Brands Looking to Harness Predictive Social Intelligence

    … of platforms that brands and marketers can use for predictive social intelligence. 1. Blab: Predicting what people will be talking about tomorrow. Blab provides brands, marketers and public relations teams with data-driven insights to generate social campaigns that align with predicted outcomes. The company’s platform ingests more than 100 million posts…

    Stephanie Miles/ Street Fight- 20 readers -
  • Which Social Analytics Tools Ranked Highly in Customer Service and Market Share?

    … like Crimson Hexagon and Unmetric were ranked as “high performers,” because of their smaller market shares but high customer satisfaction. Spredfast, Topsy and other services fell into the ‘niche’ category because customer satisfaction and market share scores were lower, but the services still received enough user reviews to qualify for the grid…

    AllFacebookin Social- 14 readers -
  • Spredfast Is Now a Tumblr Preferred Data Partner

    … Spredfast was already a Facebook Marketing Partner and Pinterest Marketing Developer Partner, and the social relationship platform provider can now add Tumblr Preferred Data Partner to its list of accolades. Direct access to the Tumblr firehose will enable Spredfast to provide brands, agencies and media companies with a thorough look at how…

    David Cohen/ Inside Facebookin Social Facebook- 15 readers -
  • Spredfast Releases Spark, A Social Tool For In-The-Moment Marketing

    … Aiming to aid brands with their in-the-moment marketing, Spredfast today announced the release of Spark, a new social media dashboard that enables users "to tune into timely moments and conversations the minute they start." We've well documented the trend of newsjacking — most recently and notably Arby's and Pharrell Williams' hat — by socially…

    Martin Beck/ Marketing Land- 10 readers -
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