• Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 33 readers -
  • Twitter Adds Quick Replies, Welcome Messages to DMs From Brands

    … Businesses on Twitter can now take advantage of two new features for the social network’s direct messages: quick replies and welcome messages. Product manager Ian Cairns introduced the new features Tuesday in a blog post, saying that they begin rolling out Tuesday. According to Cairns, welcome messages allow businesses to greet users and set…

    David Cohen/ AllTwitterin Twitter- 26 readers -
  • Raise Report: Fresh Funding for Uber, Gett, Spredfast

    … and Carl Shepherd, co-founder of HomeAway. Wednesday, June 1: SevenFifty Secures $8.5 Million to Shake Up Alcohol Distribution Businesses of all sizes selling alcohol can now obtain it through a steamlined, tech-driven solution offered by SevenFifty, which has just raised $8.5 million, TechCrunch reported. Formation8 led the round, which…

    Street Fight- 14 readers -
  • 5 Tools for Brands Looking to Harness Predictive Social Intelligence

    … predicts consumers will be most likely to care about up to 72 hours in advance. 2. Unmetric: Forecasting the engagement-level of posts Unmetric is a social media analytics platform that helps businesses improve their strategies on Facebook, Twitter, YouTube, and Instagram. The company uses a predictive algorithm to allow brand marketers to optimize…

    Stephanie Miles/ Street Fight- 21 readers -
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