• What Local Consumers Really Want From a Loyalty Program

    … Loyalty programs have come a long way since the 1930s, when one of the first-known programs had consumers collecting stamps at supermarkets and gas stations to redeem for products in the Sperry & Hutchinson catalog. Points have given way to freebies, and paper punch cards have largely been traded in for mobile apps. But the dynamics…

    Stephanie Miles/ Street Fight- 7 readers -
  • 7 Ways Local Merchants Can Foster Customer Loyalty

    … for higher quality work or products. But fostering the type of loyalty that runs so deep that customers are willing to pay more for a product isn’t easy. That’s where hyperlocal marketing strategies come into play. “Many merchants have hesitated to make changes to the way they’re currently marketing—or really, not marketing—because they’re scared…

    Stephanie Miles/ Street Fight- 7 readers -