Springbig

  • What Local Consumers Really Want From a Loyalty Program

    … Loyalty programs have come a long way since the 1930s, when one of the first-known programs had consumers collecting stamps at supermarkets and gas stations to redeem for products in the Sperry & Hutchinson catalog. Points have given way to freebies, and paper punch cards have largely been traded in for mobile apps. But the dynamics…

    Stephanie Miles/ Street Fight- 17 readers -
  • 7 Ways Local Merchants Can Foster Customer Loyalty

    … customers will become more loyal. Nielsen found that 55% of consumers will pay more for a product from a company committed to a positive environmental impact. When you show you care about conserving energy, your customers care back.” (Walter Dubowec, Firefly Rewards) 3. Use seamless data capture. “Seamlesss data capture is key. Merchants need…

    Stephanie Miles/ Street Fight- 14 readers -
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