• What Local Consumers Really Want From a Loyalty Program

    … encourage our merchants to provide rewards that allow their customers to see the pot of gold in the near future and know with certainty that the reward will be achieved.” (Michael Gross, SpringBIG) 3. An emphasis on the consumer experience “There’s no doubt that the loyalty programs that emphasize customer experiences will become the true leaders…

    Stephanie Miles/ Street Fight- 17 readers -
  • 7 Ways Local Merchants Can Foster Customer Loyalty

    … of change,” says Michael Gross, founder of the customer loyalty platform, SpringBIG. “But change brings opportunity. Instead of running away from it, they should lean in.” Here are seven unexpected ways that local, brick-and-mortar merchants can lean in and improve the way they foster customer loyalty. 1. Incentivize employees to sign up more loyalty…

    Stephanie Miles/ Street Fight- 14 readers -