• What Local Consumers Really Want From a Loyalty Program

    … encourage our merchants to provide rewards that allow their customers to see the pot of gold in the near future and know with certainty that the reward will be achieved.” (Michael Gross, SpringBIG) 3. An emphasis on the consumer experience “There’s no doubt that the loyalty programs that emphasize customer experiences will become the true leaders…

    Stephanie Miles/ Street Fight- 16 readers -
  • 7 Ways Local Merchants Can Foster Customer Loyalty

    … customers will become more loyal. Nielsen found that 55% of consumers will pay more for a product from a company committed to a positive environmental impact. When you show you care about conserving energy, your customers care back.” (Walter Dubowec, Firefly Rewards) 3. Use seamless data capture. “Seamlesss data capture is key. Merchants need…

    Stephanie Miles/ Street Fight- 14 readers -
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