• Why Vince Staples Can’t Stop Tweeting About Sprite

    … Sprite is more than a soft drink: it’s a lifestyle. Vince Staples, the newly popular 22-year-old rapper, wants you to know that. Sprite has a decades-long relationship with hip hop, which crystallized in 1994 with the launch of the “Obey Your Thirst” campaign. Over 20 years have passed since then, but Sprite hasn’t abandoned hip hop. In fact…

    The Content Strategistin Social Twitter- 13 readers -
  • Drake Is Thirsty, and Sprite Wants Everyone to Know It

    …. “It was really easy. Every artist that we talked to, and even considered, knew about Sprite and ‘Obey Your Thirst’ from 20 years ago.” The documentary series is part of a new “Obey Your Thirst” campaign, which also involves the production of limited-edition soda cans featuring the lyrics of the Notorious B.I.G., Drake, Nas, and Rakim. Sprite’s parent…

    The Content Strategist- 11 readers -
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