• Why Vince Staples Can’t Stop Tweeting About Sprite

    … Sprite is more than a soft drink: it’s a lifestyle. Vince Staples, the newly popular 22-year-old rapper, wants you to know that. Sprite has a decades-long relationship with hip hop, which crystallized in 1994 with the launch of the “Obey Your Thirst” campaign. Over 20 years have passed since then, but Sprite hasn’t abandoned hip hop. In fact…

    The Content Strategistin Social Twitter- 11 readers -
  • Drake Is Thirsty, and Sprite Wants Everyone to Know It

    … even the dopiest white-bread brands regularly dip into the hip-hop vernacular to communicate with young people. But when Sprite launched its “Obey Your Thirst” campaign, in 1994, it was almost unthinkable to run ads on national television featuring the stars of a genre considered by many to be too obscure, too violent, and too black for general…

    The Content Strategist- 10 readers -
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