Sprout Social

  • Essential Digital Marketing Tools 2017

    … Media Social media posting and scheduling remains an integral part of digital marketing strategy. It is still the cheapest and easiest way to reach your audience. Sprout Social Whilst many of the tools we have listed so far are free, Sprout Social does come with a price. For some, Sprout Social is well worth the cost. The level of sophistication…

    Attacat of Edinburghin Social- 11 readers -
  • What To Do When Facebook Engagement Declines [Research]

    … 10 Marketing Tactics To Improve Your Facebook Engagement YIKES! Facebook engagement has lost 20+% since January 2107! BuzzSumo data analysis by Steve Rayson confirms what you’ve been experiencing: Lower organic Facebook engagement. Facebook engagement has been a key driver of the company’s revenues and valuation since it went public in 2012…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 15 readers -
  • Sprout Social: Create, Preview, and Manage Social Chat Bots

    … Chat bots are all the rage and for good reason. Automating responses and capturing qualification data will save your sales, social media, and customer service teams a ton of time and energy. Chat bots are every bit as good as the hype that’s been preceding them. Customers may not even be aware that they’re dealing with an intelligent response…

    Douglas Karr/ Marketing Technology Blog- 36 readers -
  • Sprout Social Develops Bot Builder for Automated Conversational Workflows

    … designed for customer service teams. Several Sprout customers across a range of industries have enjoyed exclusive early access to the Bot Builder including Evernote and Monarch Airlines, which are all successfully using Twitter chatbots to better engage customers over Direct Message. Since using Sprout’s Twitter Automation Tools, Evernote has helped 80…

    The Blog Herald- 25 readers -
  • 7 Fresh Ways SMBs Are Using Social Media for Marketing

    … [businesses] receive a comment card with high grades, they approach the customer with a request for a video response of their experience. Merchants are basically doing a selfie video and merely recording the interaction themselves.” (Dana Ward, near9) 6. Creating a relevant calls-to-action on Instagram. “Instagram makes it very difficult to link to specific…

    Stephanie Miles/ Street Fightin Social Facebook- 32 readers -
  • Social Customer Service Will Rule the 2017 Holiday Season (Report)

    … The holiday marketing campaigns are underway and consumers are gearing up for the height of shopping season. While everyone seems prepared, it’s important to note that consumers have expectations when it comes to social messaging and communication with brands during the holiday season. A fourth-quarter report from Sprout Social provides tips…

    AllTwitterin Social- 34 readers -
  • Twitter Adds Quick Replies, Welcome Messages to DMs From Brands

    … Businesses on Twitter can now take advantage of two new features for the social network’s direct messages: quick replies and welcome messages. Product manager Ian Cairns introduced the new features Tuesday in a blog post, saying that they begin rolling out Tuesday. According to Cairns, welcome messages allow businesses to greet users and set…

    David Cohen/ AllTwitterin Twitter- 26 readers -
  • Why Hashtags Matter for Today’s Brands

    … of their marketing strategies. The key is ensuring that hashtag strategies are built on solid research and accompany content that actually adds value to the target audiences’ lives. Ethan Martin is director of strategy for Bukwild, an interactive design and digital content agency specializing in connecting businesses, brands and users. Image courtesy of Shutterstock. …

    AllFacebookin Social- 19 readers -
  • Too Many Promotional Brand Posts Drive Users Away (Report)

    … by brands using slang and jargon, 34 percent disliked a lack of personality, 32 percent disliked forced humor and nearly 25 percent were annoyed when brands didn’t respond to messages sent by the user. 46 percent of respondents said they unfollow brands for posting too many promotional messages, 41 percent unfollowed because of irrelevant…

    AllTwitterin Social Facebook Twitter- 23 readers -
  • How Current Customers Are the Catalyst for Your Organization’s Success

    … are responsible for 80 percent of sales of Diet Coke and a minuscule 3 percent account for 80 percent of sales of Coke Zero. This kind of disproportionate spending is similar for many organizations. Yet these brands speak to all of their customers the same way, acknowledge their purchases the same way and market the same way. Look into your customer database…

    Inside Facebookin Social Facebook- 26 readers -
  • Engage Employees for Social Recruiting

    … Employees can be some of the greatest advocates for your company. However, it can also be a tricky field to navigate, as employees are unsure if and what they should be posting and companies are wary of ceding too much control to individuals. A report from Bambu by Sprout Social examines what companies are missing when they fail to engage…

    AllTwitterin Social- 13 readers -
  • Report: Ignore Customers on Social at Your Own Peril

    … dialog. A total of 90 percent of the 1,000 consumers surveyed have used social sites to communicate with a brand in some way. What’s more, consumers reach out on social before all other methods, including phone or email, when they have a problem with a product or service. Messages requiring responses also increased 18 percent over the [ast year…

    Inside Facebookin Social Facebook Twitter- 24 readers -
  • What Can The Presidential Candidates Teach Us About Social Marketing?

    … Donald Trump may get most of the media coverage, but let’s be real: All of the 2016 presidential candidates are expert brand builders. To run for president, you need to possess a certain je ne sais quoi when it comes to communicating messages that can provoke people to take action. So regardless of which side of the aisle you sit on, your brand…

    Inside Facebookin Social- 25 readers -
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