Sprout Social

  • Why Hashtags Matter for Today’s Brands

    … like Keyhole, Tag Sleuth and Sprout Social can help organizations monitor and understand which hashtags are most valuable and which ones need rethinking. While organizations must tread with caution, the benefits of using hashtags must be considered as part of the overall social and digital strategy, especially by those that rely on content as pat…

    AllFacebookin Social- 8 readers -
  • Too Many Promotional Brand Posts Drive Users Away (Report)

    … by brands using slang and jargon, 34 percent disliked a lack of personality, 32 percent disliked forced humor and nearly 25 percent were annoyed when brands didn’t respond to messages sent by the user. 46 percent of respondents said they unfollow brands for posting too many promotional messages, 41 percent unfollowed because of irrelevant…

    AllTwitterin Social Facebook Twitter- 11 readers -
  • Delivering Your Company’s Marketing Message on Social Media

    … that yields high retweet rates includes videos, quotes, statistics and tweets with hashtags. One way to get the most out of tweets is to use Twitter’s chat feature, reports Sprout Social. Posting Tweets that ask followers to respond sparks conversations and encourages the viral distribution of your content. For instance, if you post a photo…

    ReveNewsin Social Display Facebook Twitter- 9 readers -
  • Engage Employees for Social Recruiting

    … that is easy to access and keeps employees up to date is the perfect solution. What’s more, encouraging employees to be more social can have other benefits, like helping recruitment, Conti told SocialTimes in an email: Recruiting is often about humanizing your brand by helping applicants make a connection with your people and culture. Employee engagement…

    AllTwitterin Social- 9 readers -
  • Report: Ignore Customers on Social at Your Own Peril

    …-relationship-management provider Sprout Social examines just how much businesses are losing by not engaging with customers. The report notes: While brands view Facebook, Twitter and Instagram as broadcast outlets for pumping out promotional content, consumers recognize these social channels for what they truly are: powerful portals for two-way…

    Inside Facebookin Social Facebook Twitter- 10 readers -
  • Updated Checklist for Social Media Managers (Infographic)

    … strategy accordingly. Spend some time reconciling the goals you may have set for yourself. If you exceeded your own expectations, then set new goal that are both challenging and attainable. If you fell short, then figure out what went wrong and decide if you need to lower your goals or continue to challenge yourself. Assess key performance…

    AllTwitterin Social EMail Facebook Twitter- 36 readers -
  • The Social Marketing Dating Game: They’re Not That Into You

    … and to further hone their voices to better resonate with their audience. Marketers can modernize their social presence and engage users with valuable content by learning from the past. In 2016, brands should never be caught blindsided when consumers ignore their content online. Marketers cannot force users to care. However, they can certainly encourage interest with a more nuanced understanding of social networks and the audience who use them. Darryl Villacorta is the social media manager at Sprout Social. …

    AllFacebookin Social- 8 readers -
  • 6 Social Media Tactics that Reduce Marketing Costs for SMBs

    … in a matter of hours or days, put ad dollars behind the already performing posts and you’ll be more cost effective.” (Andrew Caravella, Sprout Social) 2. Take advantage of the low cost of online ads. “Merchants should be advertising on Facebook. Forget about regular ads in the local newspaper—chances are your target audience spends hours more on Facebook…

    Stephanie Miles/ Street Fightin Social- 8 readers -
Get the top posts daily into your mailbox!
More from around the web