Sprout Social

  • 7 Fresh Ways SMBs Are Using Social Media for Marketing

    … able to talk about the ROI of social with confidence.” (Rachael Samuels, Sprout Social) 5. Turning customers into spokespeople. “Without a doubt, more and more SMBs are using social media, but much more so in a visual way. For example, posting videos of customers in a spokesperson situation—like a live review—can be very powerful. Once…

    Stephanie Miles/ Street Fightin Social Facebook- 26 readers -
  • Social Customer Service Will Rule the 2017 Holiday Season (Report)

    … be a good time to invest resources into social customer-service efforts. Customer service is important, but it’s not all consumers want from brands. 38 percent want holiday cheer posts from brands, nearly 20 percent want promotional messages, more than 15 percent want news, 12 percent want educational content and the rest want responses…

    AllTwitterin Social- 27 readers -
  • Twitter Adds Quick Replies, Welcome Messages to DMs From Brands

    … Businesses on Twitter can now take advantage of two new features for the social network’s direct messages: quick replies and welcome messages. Product manager Ian Cairns introduced the new features Tuesday in a blog post, saying that they begin rolling out Tuesday. According to Cairns, welcome messages allow businesses to greet users and set…

    David Cohen/ AllTwitterin Twitter- 16 readers -
  • Why Hashtags Matter for Today’s Brands

    … of their marketing strategies. The key is ensuring that hashtag strategies are built on solid research and accompany content that actually adds value to the target audiences’ lives. Ethan Martin is director of strategy for Bukwild, an interactive design and digital content agency specializing in connecting businesses, brands and users. Image courtesy of Shutterstock. …

    AllFacebookin Social- 15 readers -
  • Too Many Promotional Brand Posts Drive Users Away (Report)

    … by brands using slang and jargon, 34 percent disliked a lack of personality, 32 percent disliked forced humor and nearly 25 percent were annoyed when brands didn’t respond to messages sent by the user. 46 percent of respondents said they unfollow brands for posting too many promotional messages, 41 percent unfollowed because of irrelevant…

    AllTwitterin Social Facebook Twitter- 19 readers -
  • How Current Customers Are the Catalyst for Your Organization’s Success

    …. For that, a thoughtful and strategic customer advocacy program is key. We’ve seen the power of referrals firsthand through our Sprout Social All Stars, social media influencers and Sprout experts who we’ve organically worked with for years and have formalized our relationships with over the past six months. Since launch, the group has generated more…

    Inside Facebookin Social Facebook- 18 readers -
  • Delivering Your Company’s Marketing Message on Social Media

    … that yields high retweet rates includes videos, quotes, statistics and tweets with hashtags. One way to get the most out of tweets is to use Twitter’s chat feature, reports Sprout Social. Posting Tweets that ask followers to respond sparks conversations and encourages the viral distribution of your content. For instance, if you post a photo…

    ReveNewsin Social Display Facebook Twitter- 14 readers -
  • Engage Employees for Social Recruiting

    … Employees can be some of the greatest advocates for your company. However, it can also be a tricky field to navigate, as employees are unsure if and what they should be posting and companies are wary of ceding too much control to individuals. A report from Bambu by Sprout Social examines what companies are missing when they fail to engage…

    AllTwitterin Social- 11 readers -
  • Report: Ignore Customers on Social at Your Own Peril

    Social media is a two-way conversation between consumers and businesses, but it remains a poor way to get customer service. The communication breakdown isn’t because brands are absent; most are on multiple networks. However, brands tend to see social as a marketing medium rather than a customer-service channel.

    Inside Facebook- 17 readers -
  • Updated Checklist for Social Media Managers (Infographic)

    … indicators: Your KPIs are what prove whether or not you’re hitting your social media goals. If you change your goals, you’ll have to change your KPIs accordingly. For instance, if your new goal is to drive site traffic instead of boosting branding and awareness, you may change your KPIs from “reach” to “clicks.” Gauge team capacity and needs: Based…

    AllTwitterin Social EMail Facebook Twitter- 61 readers -
  • The Social Marketing Dating Game: They’re Not That Into You

    … and to further hone their voices to better resonate with their audience. Marketers can modernize their social presence and engage users with valuable content by learning from the past. In 2016, brands should never be caught blindsided when consumers ignore their content online. Marketers cannot force users to care. However, they can certainly encourage interest with a more nuanced understanding of social networks and the audience who use them. Darryl Villacorta is the social media manager at Sprout Social. …

    AllFacebookin Social- 9 readers -
Get the top posts daily into your mailbox!
More from around the web