Sprout Social

  • Social Customer Service Will Rule the 2017 Holiday Season (Report)

    … The holiday marketing campaigns are underway and consumers are gearing up for the height of shopping season. While everyone seems prepared, it’s important to note that consumers have expectations when it comes to social messaging and communication with brands during the holiday season. A fourth-quarter report from Sprout Social provides tips…

    AllTwitterin Social- 22 readers -
  • Twitter Adds Quick Replies, Welcome Messages to DMs From Brands

    … Businesses on Twitter can now take advantage of two new features for the social network’s direct messages: quick replies and welcome messages. Product manager Ian Cairns introduced the new features Tuesday in a blog post, saying that they begin rolling out Tuesday. According to Cairns, welcome messages allow businesses to greet users and set…

    David Cohen/ AllTwitterin Twitter- 11 readers -
  • Why Hashtags Matter for Today’s Brands

    … like Keyhole, Tag Sleuth and Sprout Social can help organizations monitor and understand which hashtags are most valuable and which ones need rethinking. While organizations must tread with caution, the benefits of using hashtags must be considered as part of the overall social and digital strategy, especially by those that rely on content as pat…

    AllFacebookin Social- 13 readers -
  • Too Many Promotional Brand Posts Drive Users Away (Report)

    … by brands using slang and jargon, 34 percent disliked a lack of personality, 32 percent disliked forced humor and nearly 25 percent were annoyed when brands didn’t respond to messages sent by the user. 46 percent of respondents said they unfollow brands for posting too many promotional messages, 41 percent unfollowed because of irrelevant…

    AllTwitterin Social Facebook Twitter- 14 readers -
  • How Current Customers Are the Catalyst for Your Organization’s Success

    … that ignore the importance of the relationship with happy, passionate customers are missing a lucrative and reliable opportunity. On social media, 58 percent of consumers ask family, friends and colleagues for their opinions about brands. Facebook’s recent announcement that it will favor personal posts over those from brand pages in its News Feed…

    Inside Facebookin Social Facebook- 14 readers -
  • Delivering Your Company’s Marketing Message on Social Media

    … that yields high retweet rates includes videos, quotes, statistics and tweets with hashtags. One way to get the most out of tweets is to use Twitter’s chat feature, reports Sprout Social. Posting Tweets that ask followers to respond sparks conversations and encourages the viral distribution of your content. For instance, if you post a photo…

    ReveNewsin Social Display Facebook Twitter- 11 readers -
  • Engage Employees for Social Recruiting

    … that is easy to access and keeps employees up to date is the perfect solution. What’s more, encouraging employees to be more social can have other benefits, like helping recruitment, Conti told SocialTimes in an email: Recruiting is often about humanizing your brand by helping applicants make a connection with your people and culture. Employee engagement…

    AllTwitterin Social- 11 readers -
  • Report: Ignore Customers on Social at Your Own Peril

    … dialog. A total of 90 percent of the 1,000 consumers surveyed have used social sites to communicate with a brand in some way. What’s more, consumers reach out on social before all other methods, including phone or email, when they have a problem with a product or service. Messages requiring responses also increased 18 percent over the [ast year…

    Inside Facebookin Social Facebook Twitter- 15 readers -
  • Updated Checklist for Social Media Managers (Infographic)

    … with hashtags and wait for the sales to flow. While that may have been an effective strategy in the past, social media sites have matured, and so, too, should your approach. I’ve had the fortune of working with many community managers during my tenure at Sprout Social, and with all of their collective knowledge in mind, I’ve put together this list…

    AllTwitterin Social EMail Facebook Twitter- 49 readers -
  • The Social Marketing Dating Game: They’re Not That Into You

    … and to further hone their voices to better resonate with their audience. Marketers can modernize their social presence and engage users with valuable content by learning from the past. In 2016, brands should never be caught blindsided when consumers ignore their content online. Marketers cannot force users to care. However, they can certainly encourage interest with a more nuanced understanding of social networks and the audience who use them. Darryl Villacorta is the social media manager at Sprout Social. …

    AllFacebookin Social- 9 readers -
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