Sprout Social

  • Is Social Media Forcing Marketers Away from Mass Media?

    … options for companies point to investing in their customers’ experience and building relationships directly. Even in business-to-business relationships, account-based marketing is driving results. While broad advertising isn’t dead, it’s targeted, personalized strategies that are beginning to drive the customer journey – not the ads plastered…

    Douglas Karr/ Marketing Technology Blogin Social- 32 readers -
  • 7 Fresh Ways SMBs Are Using Social Media for Marketing

    Social media isn’t the newest marketing channel on the block, but it’s certainly one of the most effective. In a recent survey by Infusionsoft, more than half (56%) of small business owners said they planned to increase their social media budgets this year, with Facebook coming in as the top social channel where businesses expect to increase their spending.

    Stephanie Miles/ Street Fight- 29 readers -
  • Social Customer Service Will Rule the 2017 Holiday Season (Report)

    … The holiday marketing campaigns are underway and consumers are gearing up for the height of shopping season. While everyone seems prepared, it’s important to note that consumers have expectations when it comes to social messaging and communication with brands during the holiday season. A fourth-quarter report from Sprout Social provides tips…

    AllTwitterin Social- 29 readers -
  • Twitter Adds Quick Replies, Welcome Messages to DMs From Brands

    … Businesses on Twitter can now take advantage of two new features for the social network’s direct messages: quick replies and welcome messages. Product manager Ian Cairns introduced the new features Tuesday in a blog post, saying that they begin rolling out Tuesday. According to Cairns, welcome messages allow businesses to greet users and set…

    David Cohen/ AllTwitterin Twitter- 18 readers -
  • Why Hashtags Matter for Today’s Brands

    … The hashtag frenzy continues with no sign of abatement, from the mom posting those adorable pictures of the kids, to the millennial sharing every second and aspect of his or her daily life, to the small or large business trying to connect with new or existing audiences. Rarely is a photo, comment, opinion, quip, response, etc. posted on any…

    AllFacebookin Social- 16 readers -
  • Too Many Promotional Brand Posts Drive Users Away (Report)

    … Without an audience, a business’ social media presence is nothing but a waste of time. We spend a lot of time focusing on retention and engagement but rarely think about the behaviors that drive users away. A survey from Sprout Social explores how social media users feel about brand posting habits, and ultimately why they unfollow. Sprout…

    AllTwitterin Social Facebook Twitter- 20 readers -
  • Delivering Your Company’s Marketing Message on Social Media

    … that yields high retweet rates includes videos, quotes, statistics and tweets with hashtags. One way to get the most out of tweets is to use Twitter’s chat feature, reports Sprout Social. Posting Tweets that ask followers to respond sparks conversations and encourages the viral distribution of your content. For instance, if you post a photo…

    ReveNewsin Social Display Facebook Twitter- 16 readers -
  • Engage Employees for Social Recruiting

    … Employees can be some of the greatest advocates for your company. However, it can also be a tricky field to navigate, as employees are unsure if and what they should be posting and companies are wary of ceding too much control to individuals. A report from Bambu by Sprout Social examines what companies are missing when they fail to engage…

    AllTwitterin Social- 11 readers -
  • Report: Ignore Customers on Social at Your Own Peril

    …-relationship-management provider Sprout Social examines just how much businesses are losing by not engaging with customers. The report notes: While brands view Facebook, Twitter and Instagram as broadcast outlets for pumping out promotional content, consumers recognize these social channels for what they truly are: powerful portals for two-way…

    Inside Facebookin Social Facebook Twitter- 20 readers -
  • Updated Checklist for Social Media Managers (Infographic)

    … Sprout Social digital marketing specialist Michael Patterson shared a checklist for social media managers last July from his colleague, social media manager Darryl Villacorta, but changes in the industry come at lightning speed, so Patterson shared an updated list with SocialTimes: Whether you’re looking at social media as an organic way…

    AllTwitterin Social EMail Facebook Twitter- 69 readers -
  • The Social Marketing Dating Game: They’re Not That Into You

    … that is highly relevant to them. The Three A’s of Social Media Marketing: Appreciate, Analyze, Act To captivate social users, it’s essential for brands to create meaningful content and messaging that will have a positive effect in the long run and stand out amongst the competition. 1. Appreciate Revamping your social media efforts begins…

    AllFacebookin Social- 9 readers -