Sprout Social

    • 7 Fresh Ways SMBs Are Using Social Media for Marketing

      Social media isn’t the newest marketing channel on the block, but it’s certainly one of the most effective. In a recent survey by Infusionsoft, more than half (56%) of small business owners said they planned to increase their social media budgets this year, with Facebook coming in as the top social channel where businesses expect to increase their spending.

      Stephanie Miles/ Street Fightin Social Facebook- 20 readers -
    • Is Social Media Forcing Marketers Away from Mass Media?

      This is a pretty telling infographic from Sprout Social that has some deeper consequences than marketers might be willing to accept. The infographic is called 6 Social Media Trends That Will Take Over 2017 and walks through each social media channel, how consumer behavior is changing, and the advancement of technologies like artificial intelligence.

      Douglas Karr/ Marketing Technology Blogin Social- 14 readers -
  • Social Customer Service Will Rule the 2017 Holiday Season (Report)

    … The holiday marketing campaigns are underway and consumers are gearing up for the height of shopping season. While everyone seems prepared, it’s important to note that consumers have expectations when it comes to social messaging and communication with brands during the holiday season. A fourth-quarter report from Sprout Social provides tips…

    AllTwitterin Social- 25 readers -
  • Twitter Adds Quick Replies, Welcome Messages to DMs From Brands

    …. If you’re a business that provides support in DMs, you can greet people with a welcome message starting today by setting up your default welcome message in the support settings page of Twitter Dashboard. The developer APIs (application-programming interfaces) that power these features are currently in private beta. If you’re a developer and are interested in building these types of solutions in DMs, you can sign up and apply for access here. Readers: What are your thoughts on the new Twitter DM features for businesses? …

    David Cohen/ AllTwitterin Twitter- 13 readers -
  • Why Hashtags Matter for Today’s Brands

    … of their marketing strategies. The key is ensuring that hashtag strategies are built on solid research and accompany content that actually adds value to the target audiences’ lives. Ethan Martin is director of strategy for Bukwild, an interactive design and digital content agency specializing in connecting businesses, brands and users. Image courtesy of Shutterstock. …

    AllFacebookin Social- 15 readers -
  • Too Many Promotional Brand Posts Drive Users Away (Report)

    … Without an audience, a business’ social media presence is nothing but a waste of time. We spend a lot of time focusing on retention and engagement but rarely think about the behaviors that drive users away. A survey from Sprout Social explores how social media users feel about brand posting habits, and ultimately why they unfollow. Sprout…

    AllTwitterin Social Facebook Twitter- 17 readers -
  • Delivering Your Company’s Marketing Message on Social Media

    Social media is an essential part of any effective marketing campaign. According to Pew Research, 62 percent of American adults use Facebook, 26 percent use Pinterest, 24 percent use Instagram, 22 percent use LinkedIn and 20 percent use Twitter. With this proportion of your target market on social media, your business can’t afford not to have a social media marketing presence.

    ReveNews- 11 readers -
  • Engage Employees for Social Recruiting

    … Employees can be some of the greatest advocates for your company. However, it can also be a tricky field to navigate, as employees are unsure if and what they should be posting and companies are wary of ceding too much control to individuals. A report from Bambu by Sprout Social examines what companies are missing when they fail to engage…

    AllTwitterin Social- 11 readers -
  • Report: Ignore Customers on Social at Your Own Peril

    … dialog. A total of 90 percent of the 1,000 consumers surveyed have used social sites to communicate with a brand in some way. What’s more, consumers reach out on social before all other methods, including phone or email, when they have a problem with a product or service. Messages requiring responses also increased 18 percent over the [ast year…

    Inside Facebookin Social Facebook Twitter- 16 readers -
  • Updated Checklist for Social Media Managers (Infographic)

    …. However, there are guidelines out there to use as a jumping off point: Post six to nine times to Twitter Post one to two times to Facebook Post one to two times to Google+ Post one to three times to Instagram Post one to two times to LinkedIn Stay up-to-date on the social media industry: Social media networks are constantly changing or adding new…

    AllTwitterin Social EMail Facebook Twitter- 58 readers -
  • The Social Marketing Dating Game: They’re Not That Into You

    … and to further hone their voices to better resonate with their audience. Marketers can modernize their social presence and engage users with valuable content by learning from the past. In 2016, brands should never be caught blindsided when consumers ignore their content online. Marketers cannot force users to care. However, they can certainly encourage interest with a more nuanced understanding of social networks and the audience who use them. Darryl Villacorta is the social media manager at Sprout Social. …

    AllFacebookin Social- 9 readers -
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