Sprout Social

    • What To Do When Facebook Engagement Declines [Research]

      10 Marketing Tactics To Improve Your Facebook Engagement YIKES! Facebook engagement has lost 20+% since January 2107! BuzzSumo data analysis by Steve Rayson confirms what you’ve been experiencing: Lower organic Facebook engagement. Facebook engagement has been a key driver of the company’s revenues and valuation since it went public in 2012.

      Heidi Cohen/ Heidi Cohenin Social Facebook- 15 readers -
  • Sprout Social: Create, Preview, and Manage Social Chat Bots

    … from Sprout, bots can be programmed to handoff the conversation to a human agent when initial info is gathered to expedite the process. Read More about the Facebook Messenger Chat Bot Sprout Social’s Twitter Direct Message Chat Bot Sprout Social’s Facebook Messenger Chat Bot Schedule a Sprout Social Demo Download a Sponsored Marketing…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • Sprout Social Develops Bot Builder for Automated Conversational Workflows

    … designed for customer service teams. Several Sprout customers across a range of industries have enjoyed exclusive early access to the Bot Builder including Evernote and Monarch Airlines, which are all successfully using Twitter chatbots to better engage customers over Direct Message. Since using Sprout’s Twitter Automation Tools, Evernote has helped 80…

    The Blog Herald- 24 readers -
  • 7 Fresh Ways SMBs Are Using Social Media for Marketing

    … your snapchats to your Instagram stories to keep your brand top of mind for all of your followers. For example, Texas sweet tees uses video to remind email subscribers about new promotions. Who has time to check their email these days without being reminded?” (Katie Swett, Weebly) 3. Taking advantage of influencer partnerships. “At Simply Measured…

    Stephanie Miles/ Street Fightin Social Facebook- 31 readers -
  • Social Customer Service Will Rule the 2017 Holiday Season (Report)

    … The holiday marketing campaigns are underway and consumers are gearing up for the height of shopping season. While everyone seems prepared, it’s important to note that consumers have expectations when it comes to social messaging and communication with brands during the holiday season. A fourth-quarter report from Sprout Social provides tips…

    AllTwitterin Social- 34 readers -
  • Twitter Adds Quick Replies, Welcome Messages to DMs From Brands

    … Businesses on Twitter can now take advantage of two new features for the social network’s direct messages: quick replies and welcome messages. Product manager Ian Cairns introduced the new features Tuesday in a blog post, saying that they begin rolling out Tuesday. According to Cairns, welcome messages allow businesses to greet users and set…

    David Cohen/ AllTwitterin Twitter- 26 readers -
  • Why Hashtags Matter for Today’s Brands

    … like Keyhole, Tag Sleuth and Sprout Social can help organizations monitor and understand which hashtags are most valuable and which ones need rethinking. While organizations must tread with caution, the benefits of using hashtags must be considered as part of the overall social and digital strategy, especially by those that rely on content as pat…

    AllFacebookin Social- 19 readers -
  • Too Many Promotional Brand Posts Drive Users Away (Report)

    … Social surveyed more than 1,000 users across Facebook, Instagram and Twitter, examining brand posting trends like casual language, posting promotions and posting too frequently. Most of the survey participants indicated that the most annoying thing brands can do on a social account is post too much promotional content. Nearly 40 percent were annoyed…

    AllTwitterin Social Facebook Twitter- 22 readers -
  • How Current Customers Are the Catalyst for Your Organization’s Success

    …. For that, a thoughtful and strategic customer advocacy program is key. We’ve seen the power of referrals firsthand through our Sprout Social All Stars, social media influencers and Sprout experts who we’ve organically worked with for years and have formalized our relationships with over the past six months. Since launch, the group has generated more…

    Inside Facebookin Social Facebook- 26 readers -
  • Delivering Your Company’s Marketing Message on Social Media

    … that yields high retweet rates includes videos, quotes, statistics and tweets with hashtags. One way to get the most out of tweets is to use Twitter’s chat feature, reports Sprout Social. Posting Tweets that ask followers to respond sparks conversations and encourages the viral distribution of your content. For instance, if you post a photo…

    ReveNewsin Social Display Facebook Twitter- 16 readers -
  • Engage Employees for Social Recruiting

    … Employees can be some of the greatest advocates for your company. However, it can also be a tricky field to navigate, as employees are unsure if and what they should be posting and companies are wary of ceding too much control to individuals. A report from Bambu by Sprout Social examines what companies are missing when they fail to engage…

    AllTwitterin Social- 12 readers -
  • Report: Ignore Customers on Social at Your Own Peril

    …-relationship-management provider Sprout Social examines just how much businesses are losing by not engaging with customers. The report notes: While brands view Facebook, Twitter and Instagram as broadcast outlets for pumping out promotional content, consumers recognize these social channels for what they truly are: powerful portals for two-way…

    Inside Facebookin Social Facebook Twitter- 24 readers -
  • Updated Checklist for Social Media Managers (Infographic)

    … Sprout Social digital marketing specialist Michael Patterson shared a checklist for social media managers last July from his colleague, social media manager Darryl Villacorta, but changes in the industry come at lightning speed, so Patterson shared an updated list with SocialTimes: Whether you’re looking at social media as an organic way…

    AllTwitterin Social EMail Facebook Twitter- 71 readers -
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