Sprout Social

    • Essential Digital Marketing Tools 2017

      Digital marketers are unique, precious, (obviously modest) human beings. Some days we are developers or designers, other days we are writers and data geniuses. With such a broad skillset and depth of knowledge, we really should wear capes and fly (we aren’t that biased – honest). However flying around the digital marketing scene all day makes for hard work.

      Attacat of Edinburghin Social- 11 readers -
  • What To Do When Facebook Engagement Declines [Research]

    … 10 Marketing Tactics To Improve Your Facebook Engagement YIKES! Facebook engagement has lost 20+% since January 2107! BuzzSumo data analysis by Steve Rayson confirms what you’ve been experiencing: Lower organic Facebook engagement. Facebook engagement has been a key driver of the company’s revenues and valuation since it went public in 2012…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 15 readers -
  • Sprout Social: Create, Preview, and Manage Social Chat Bots

    … system – and may be happier in the quick turnaround of helpful, accurate information. Sprout Social has released two bots, one for Twitter direct messages and another for Facebook Messaging. Evernote implemented a Twitter chatbot into their social customer care strategy and increased the number of customers helped via Direct Messages each month…

    Douglas Karr/ Marketing Technology Blog- 35 readers -
  • Sprout Social Develops Bot Builder for Automated Conversational Workflows

    …. Automation should not replace human agents, but augment their workflow to result in better and faster outcomes,” said Aaron Rankin, CTO of Sprout Social. “We developed self-configurable bots to do just that. Brands can rely on the bot to quickly and consistently collect customer information, so the agent has context even before their first…

    The Blog Herald- 24 readers -
  • 7 Fresh Ways SMBs Are Using Social Media for Marketing

    … your snapchats to your Instagram stories to keep your brand top of mind for all of your followers. For example, Texas sweet tees uses video to remind email subscribers about new promotions. Who has time to check their email these days without being reminded?” (Katie Swett, Weebly) 3. Taking advantage of influencer partnerships. “At Simply Measured…

    Stephanie Miles/ Street Fightin Social Facebook- 31 readers -
  • Social Customer Service Will Rule the 2017 Holiday Season (Report)

    … The holiday marketing campaigns are underway and consumers are gearing up for the height of shopping season. While everyone seems prepared, it’s important to note that consumers have expectations when it comes to social messaging and communication with brands during the holiday season. A fourth-quarter report from Sprout Social provides tips…

    AllTwitterin Social- 34 readers -
  • Twitter Adds Quick Replies, Welcome Messages to DMs From Brands

    … Businesses on Twitter can now take advantage of two new features for the social network’s direct messages: quick replies and welcome messages. Product manager Ian Cairns introduced the new features Tuesday in a blog post, saying that they begin rolling out Tuesday. According to Cairns, welcome messages allow businesses to greet users and set…

    David Cohen/ AllTwitterin Twitter- 26 readers -
  • Why Hashtags Matter for Today’s Brands

    … The hashtag frenzy continues with no sign of abatement, from the mom posting those adorable pictures of the kids, to the millennial sharing every second and aspect of his or her daily life, to the small or large business trying to connect with new or existing audiences. Rarely is a photo, comment, opinion, quip, response, etc. posted on any…

    AllFacebookin Social- 19 readers -
  • Too Many Promotional Brand Posts Drive Users Away (Report)

    … Without an audience, a business’ social media presence is nothing but a waste of time. We spend a lot of time focusing on retention and engagement but rarely think about the behaviors that drive users away. A survey from Sprout Social explores how social media users feel about brand posting habits, and ultimately why they unfollow. Sprout…

    AllTwitterin Social Facebook Twitter- 22 readers -
  • Engage Employees for Social Recruiting

    … Employees can be some of the greatest advocates for your company. However, it can also be a tricky field to navigate, as employees are unsure if and what they should be posting and companies are wary of ceding too much control to individuals. A report from Bambu by Sprout Social examines what companies are missing when they fail to engage…

    AllTwitterin Social- 12 readers -
  • Report: Ignore Customers on Social at Your Own Peril

    … dialog. A total of 90 percent of the 1,000 consumers surveyed have used social sites to communicate with a brand in some way. What’s more, consumers reach out on social before all other methods, including phone or email, when they have a problem with a product or service. Messages requiring responses also increased 18 percent over the [ast year…

    Inside Facebookin Social Facebook Twitter- 24 readers -
  • What Can The Presidential Candidates Teach Us About Social Marketing?

    … Donald Trump may get most of the media coverage, but let’s be real: All of the 2016 presidential candidates are expert brand builders. To run for president, you need to possess a certain je ne sais quoi when it comes to communicating messages that can provoke people to take action. So regardless of which side of the aisle you sit on, your brand…

    Inside Facebookin Social- 25 readers -
  • Updated Checklist for Social Media Managers (Infographic)

    … Sprout Social digital marketing specialist Michael Patterson shared a checklist for social media managers last July from his colleague, social media manager Darryl Villacorta, but changes in the industry come at lightning speed, so Patterson shared an updated list with SocialTimes: Whether you’re looking at social media as an organic way…

    AllTwitterin Social EMail Facebook Twitter- 71 readers -
Get the top posts daily into your mailbox!
More from around the web