- Our Blog
Sriram Krishnan, product manager for Facebook Audience Network, is on the move, joining the growth and revenue team at Snapchat. Kurt Wagner of Re/code was the first to report on the move, saying that Krishnan announced his departure from Facebook via an email last week. A Snapchat spokesperson confirmed to Re/code that Krishnan was joining the company’s growth and revenue ...
… How effective is Facebook’s Audience Network? A new study by Fiksu looked at the Audience Network performance of eight of its clients, finding that Audience Network ads outperformed News Feed and display in key areas such as average revenue per user and conversion rate. While News Feed ads brought the highest percentage of returning users…