Ssp

  • How to protect yourself against ad fraud

    … demand-side platform (DSP). This data comes from providers like comScore, Integral Ad Science and others. The great part about these segments is that they are “pre-bid.” This means that you avoid the fraud altogether, at the outset, instead of reacting and filtering it out after you’ve bought the impressions. The cost of these contextual segments…

    Ratko Vidakovic/ Marketing Landin Display How To's- 24 readers -
  • Who Should Be Responsible For Stopping Programmatic Ad Fraud?

    … — it’s time for the players to step up and own their portion of responsibility. What does this mean? The current “solution” is that each participant puts pressure on the company that is one step upstream from them. So, for example, a brand demands clean inventory from their agency. The agency expects their DSP (demand-side platform) partners to have…

    Ratko Vidakovic/ Marketing Landin Display- 41 readers -
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