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We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who should be responsible for stopping it. Today, we are going to learn about the practical matter of protecting yourself, as a marketer, against ad fraud. In a perfect world, fraudulent inventory would never make its way into the marketplace.
…) as their agent to sell their inventory. Advertisers (the demand side) use DSPs as their agent to buy that inventory. So, as we move down the supply chain from publishers, we have to start by looking at SSPs. This is a key point: Fraudulent publishers cannot take part in the programmatic ecosystem without an SSP enabling them with the technology…