Ssp

  • How to protect yourself against ad fraud

    … We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who should be responsible for stopping it. Today, we are going to learn about the practical matter of protecting yourself, as a marketer, against ad fraud. In a perfect world, fraudulent inventory would never make…

    Ratko Vidakovic/ Marketing Landin Display How To's- 12 readers -
  • Who Should Be Responsible For Stopping Programmatic Ad Fraud?

    … are literally hundreds of thousands of sites that come through the exchanges. As a result, it’s virtually impossible to check them all by hand. Even if it were possible with a massive team, it would negate the efficiency gains of programmatic advertising in the first place. On top of that, SSPs are generally protective of their relationships…

    Ratko Vidakovic/ Marketing Landin Display- 27 readers -
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