• How Content Marketing Teams Are Evolving in 2016

    … trying to explain the network,” Fox said. “What better way to explain athenahealth than to make the power of the network visible—to manifest stories through data and what we spring from it?” Freelance teams As content marketing grows in popularity, many brands are supplementing their in-house team with freelance creative talent. Coca-Cola’s online…

    The Content Strategistin Content How To's- 26 readers -
  • Don’t Be Your Own Boss. Be the CEO.

    … I used to think that, as an entrepreneur, being your own boss and being the CEO of your own company were the same thing. I was wrong. By definition, the CEO, or Chief Executive Officer, is someone who is the most senior corporate officer in charge of managing an organization. Depending on the legal structure of the company, the CEO also reports…

    Pat Flynn/ The Smart Passive Income Blog- 37 readers -
  • How to Build a Content Team

    … company isn’t ready yet for a full-time hire. At Better Weekdays, director of marketing Suzanne Lovaldi worked with a freelance managing editor to guide the strategic portion of the brand’s content program. With a budget from Better Weekdays, the editor managed freelance writers who would go on to create over 100 blog posts in less than a year…

    The Content Strategistin Content How To's- 17 readers -
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