• How Content Marketing Teams Are Evolving in 2016

    … their resources and drive ROI. Multimedia newsrooms If there’s one top trend in media today, it’s video. Time spent with digital video continues to rise, with over 224 million Americans expected to watch an average of 75 minutes of video a day by 2018, according to eMarketer. In June 2016, Facebook’s vice president for Europe, Nicola Mendelsohn, even…

    The Content Strategistin Content How To's- 16 readers -
  • Don’t Be Your Own Boss. Be the CEO.

    … this? For the first six years of my entrepreneurial journey, I was my own boss. But I was far from being the CEO. And since adopting a CEO mindset, I’ve been able to more easily and quickly grow my business. Here’s what I’ve learned along the way: A CEO Does Not Do All of the Work As I said earlier, you can be your own boss but get stuck doing all…

    Pat Flynn/ The Smart Passive Income Blog- 13 readers -
  • How to Build a Content Team

    … a marketer from his department and forcing him to write. There are plenty of budding and seasoned journalists willing to produce bylines for brands. The ideal writer will have experience in reporting and data-driven storytelling, and be able to complete high-quality projects under tight deadlines. For athenahealth’s John Fox, hiring journalists for his…

    The Content Strategistin Content How To's- 10 readers -
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