• Don’t Be Your Own Boss. Be the CEO.

      I used to think that, as an entrepreneur, being your own boss and being the CEO of your own company were the same thing. I was wrong. By definition, the CEO, or Chief Executive Officer, is someone who is the most senior corporate officer in charge of managing an organization. Depending on the legal structure of the company, the CEO also reports to the board of directors and ...

      Pat Flynn/ The Smart Passive Income Blog- 11 readers -
    • How Content Marketing Teams Are Evolving in 2016

      Late last year, Cisco laid off over 100 marketing staffers. “Now we’re restructuring and hiring two hundred content marketing people globally,” said Katrina Neal, the head of content marketing for Cisco’s service provider segment. The move signifies not only a change in marketing tactics, but also an effort to refocus the company around storytelling. Cisco isn’t the only one to make this move.

      The Content Strategistin Content How To's- 16 readers -
  • How to Build a Content Team

    … One of the biggest mistakes a brand can make is to hire someone as part of its content team without considering whether that person is equipped to execute within the company’s larger marketing strategy. “What I usually see a lot is the organization has not enabled enough transition time,” said Baron Manett, former senior vice president of Ariad…

    The Content Strategistin Content How To's- 10 readers -
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