Stale Leads

  • Why Your B2B Marketing Needs an Early Warning System

    … resources. In both cases, marketing ends up buffeted by the sales cycle. Marketing works hard to generate leads, they are ignored at the end of the quarter as sales focuses on closing deals, and the leads go stale. This is a notorious sticking point in the sales-marketing relationship. The third problem with measuring success this way…

    Marketing Technology Blog- 8 readers -