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My friend's at TrackMaven recently released their Colossal Content Marketing Report, which analyzed 4,618 blogs comprising over 1 million posts and over 1.9 billion social shares in 2,014 to see what's working and what's not in content marketing. The data identified some interesting content marketing best practices and contrarian strategies to drive social engagement.
… at 200 randomly selected publisher sites across its 15,000 customer base and analyzed attention by article length. Here’s what it found: Longer is only better to a point Longer articles do get more attention, but only to a point. A standard-length article gets 40 percent less time than an article that’s twice as long. After the article length…
…” equivalent. -Add paid search click-assisted conversions to last-click conversions in GA before comparing the two platforms. -Understand the percent of paid search conversions within the GA cookie window but outside the AdWords cookie window. This will give you insights on both latency (which you should communicate to your client) and should help…