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… TrackMaven found out about blog titles. There is a similar dichotomy between the standard length of a blog title and the length of titles that get the most social shares. The most frequent title length is 40 characters. On the other hand, the title length that gets the most social shares is 60 characters. Don't go overboard - social shares drop…
… at 200 randomly selected publisher sites across its 15,000 customer base and analyzed attention by article length. Here’s what it found: Longer is only better to a point Longer articles do get more attention, but only to a point. A standard-length article gets 40 percent less time than an article that’s twice as long. After the article length…
While Google Analytics and AdWords can and do report on the same campaigns, it’s important to recognize that comparing data between the two platforms will never be apples-to-apples. The different terminology, tracking settings, and attribution are important to recognize when diving into any problem and marrying data between the platforms.