Starbucks

Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,891 stores in 64 countries, including 13,279 in the United States, 1,324 in Canada, 989 in Japan, 851 in China, 215 in the United Kingdom, 193 in Turkey.Starbucks locations serve hot and cold beverages, whole-bean coffee, microground instant coffee, full-leaf teas, pastries, and snacks. Most stores also sell pre-packaged food items, hot and cold sandwiches, and items such as mugs and tumblers. Starbucks Evenings locations also offer a variety of beers, wines, and appetizers after 4pm.
Posts about Starbucks
  • Location And Branding: Customer Experience At Its Best

    … decorated except for the front entry wall. It’s plastered with photos of the owner with recognizable personalities. (Think: Low cost influencer marketing.) Like Eisenberg’s does your physical location reflect your brand and business to drive revenues? 2. Big Company location and marketing example: Starbucks Starbucks build their brand by transforming…

    Heidi Cohen/ Heidi Cohen- 25 readers -
  • Location Data Shows Which Brands Coachella Attendees Favor

    … took a deeper look into the shopping habits of Coachella attendees, showing festival saturation of major brands like Starbucks, H&M, Marriott and BMW based on mobile location data. In the survey, InMarket, which uses first-party, full-cycle location data drawn from over 50 million anonymized consumers, identified certain disconnects between…

    David Hirschman/ Street Fightin Display- 20 readers -
  • Mobile Payments: Does Local’s Holy Grail Have Holes?

    … benefits that come with it. The closest we’ve come to that tangible value proposition is the time savings of “order-ahead,” which isn’t tap-to-pay but it’s fulfilled offline. Starbucks has been the poster child and coffee is a fitting product — a personalized, recurring order where speed is a factor. But the Starbucks example only validates order…

    Michael Boland/ Street Fight- 20 readers -
  • How Your Content Strategy Can Increase Your Social Footprint

    … it’s an article, video or other form of multimedia. Think of what consumers share most within their networks: content that is either entertaining, informative or hits an emotional touch point. A shining example of such a campaign that garnered impressive social engagement was Starbucks’ collaboration with feel-good publisher Upworthy. When…

    AllTwitterin Social Content How To's- 36 readers -
  • Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

    … opponents are Starbucks and Dunkin’ Donuts. As director of product at Brandify, I’m of course a little biased in my recommendation, but I think I can state objectively that Brand Battles do a good job of capturing two things: one, the real complexity of cross-platform digital marketing; two, the importance of a data-driven strategy in identifying…

    Damian Rollison/ Street Fight- 16 readers -
  • 4 Tips to Influence Buyers and Win Social Referrals

    … revenue and referrals during the set period. A perfect example is pumpkin spice latte from Starbucks, which is offered only during the fall. Coupons and refer to gain discounts Seasoned marketing managers constantly use coupons as a tool to increase purchases and referrals and influence purchase intention. Research by NCH reveals that 315 billion coupons…

    Inside Facebookin Social- 19 readers -
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