Starcom Mediavest

Publicis Groupe was a French multinational advertising and public relations company, headquartered in Paris, France. Up to July 2013, it was one of the "Big Four" agency companies (alongside WPP, Interpublic and Omnicom). Publicis Groupe S.A. is presided by Maurice Lévy, and its agencies provide digital and traditional advertising, media services and marketing services (SAMS) to national and multinational clients.On 28 July 2013, it was announced that Publicis Groupe and Omnicom Group would merge to form Publicis Omnicom Group.
Posts about Starcom Mediavest
  • 3 Content Marketing Tips From Top Finance Brands

    … professionals from around the world avidly discussed ways to turn prospects into customers and keep current customers happy amid technological transformation, media fragmentation, and generational shifts. From global players like Citi and Starcom MediaVest to more niche institutions such as ABN AMRO and, well, Contently, they revealed consistent themes…

    The Content Strategistin Content- 24 readers -
  • Adobe, Nielsen to Measure Online Video Reach, But What About Engagement?

    There is a modern myth that medieval Europeans believed the Earth was flat. Well, Adobe and Nielsen have just announced a collaboration that creates “the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps.” As I read their press release, I thought to myself, “If the earth was flat, then these ...

    Greg Jarboe/ ReelSEO- 10 readers -
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