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… professionals from around the world avidly discussed ways to turn prospects into customers and keep current customers happy amid technological transformation, media fragmentation, and generational shifts. From global players like Citi and Starcom MediaVest to more niche institutions such as ABN AMRO and, well, Contently, they revealed consistent themes…
There is a modern myth that medieval Europeans believed the Earth was flat. Well, Adobe and Nielsen have just announced a collaboration that creates “the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps.” As I read their press release, I thought to myself, “If the earth was flat, then these ...
Candy giant Mondelez International, which announced it would be shifting budgets to digital in June, says it is making a “substantial global advertising commitment” with Google’s YouTube. This summer, Oreo’s parent company said it will spend half of its marketing budget on digital media by 2016.