Starcom Mediavest Group

Publicis Groupe was a French multinational advertising and public relations company, headquartered in Paris, France. Up to July 2013, it was one of the "Big Four" agency companies (alongside WPP, Interpublic and Omnicom). Publicis Groupe S.A. is presided by Maurice Lévy, and its agencies provide digital and traditional advertising, media services and marketing services (SAMS) to national and multinational clients.On 28 July 2013, it was announced that Publicis Groupe and Omnicom Group would merge to form Publicis Omnicom Group.
Posts about Starcom Mediavest Group
  • Why British publishers don’t sweat new US competition

    … new native ad models – indeed most publishers are replicating BuzzFeed,” said Chris Locke, trading director at Starcom MediaVest Group. But apart from those, there hasn’t been a huge shift in buyers’ preference for American publishers in his opinion. “There is perhaps an opportunity to partner up with established U.K. businesses to scale faster, get…

    Chris Smith/ Digiday- 11 readers -
  • Starcom MediaVest plays startup matchmaker

    … of different sectors.” It’s not just agencies that are in the startup matchmaking game. At the Consumer Electronics Show in Las Vegas this week, there will be organized tech tours put on by consulting groups like Medialink, which links many clients with emerging technologies. There’s also the idea that sussing out the best marketing and advertising…

    Chris Smith/ Digidayin Twitter- 12 readers -
  • Battle of the brands at the Digiday Video Awards, Pepsi vs. Purina Friskies

    … of lifting a brands awareness without pushing the product creating content that the entertains and engages the consumer. TEN is a finalist for Best Consumer Video Campaign for “Lexus Presents: Chasing Light – Inspired by Ansel Adams.” It’s hard to make a car ad stand out, so TEN took a new approach. For the luxury auto brand, revisted the locations…

    Erin Phillips/ Digiday- 23 readers -
  • Resolution Media & INNOCEAN win best in show at Digiday Sammy / Mobi Awards

    … MOBI AWARDS Best Integrated Mobile/Cross Media Campaign R/GA London – Beats Music Best iPad/ Tablet Advertising Campaign Conde Nast Media Group and WIRED for The Connective Best Location Based Campaign Starcom MediaVest Group for P&G Pantene Best Mobile/Social Integrated Campaign R/GA New York – Jay Z Magna Carta Holy Grail App…

    Digidayin Twitter- 18 readers -
  • Facebook Forms EMEA Client Council

    … Facebook announced the formation of its EMEA Client Council in a post in Spanish on the Facebook for Business page by vice president for Europe, the Middle East and Africa Nicola Mendelsohn, saying that the group is made up of representatives from brands and agencies throughout the region. According to Mendelsohn, members of the EMEA Client…

    David Cohen/ AllFacebookin Social Facebook- 14 readers -
  • Facebook’s Advertising Week 2014 Schedule

    …, Oct. 1 10 a.m., Times Center (main stage): Sight, Sound and Mobile: Video Marketing in the Digital Era. Moderator: Everson. Panelists: Starcom MediaVest Group president of global digital, data and analytics Lisa Weinstein, Coca-Cola VP of global connections Ivan Pollard and NBC Entertainment senior VP Kjerstin Beatty. 11:10 a.m., Highline Stages…

    David Cohen/ AllFacebookin Facebook- 23 readers -
Get the top posts daily into your mailbox!