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It’s natural to want to include your brand in your content because A.) Who wouldn’t want more visibility for their brand and to get credit for a great piece, and B.) It takes a serious amount of time and dedication to make a post successful. By the time you research a relevant topic, write a great article, publish the article, get it in front of the right audience, get them to ...
… Nearly two-thirds (63%) of B2B marketers plan to allocate a greater portion of their marketing budgets to content marketing over the next 12 months, according to a recent report from Starfleet Media. Moreover, almost a quarter (23%) of the B2B marketers surveyed plan to more than double their spending on content marketing in the year ahead…