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… of using branded content in this article. The chart below shows a case study from Starfleet Media that was published on MarketingProfs. It shows the type of content small businesses used most over the past 12 months. Branded content seemed to take over: Today, branded content encompasses any piece of content that has a clear direction toward your…
Nearly two-thirds (63%) of B2B marketers plan to allocate a greater portion of their marketing budgets to content marketing over the next 12 months, according to a recent report from Starfleet Media. Moreover, almost a quarter (23%) of the B2B marketers surveyed plan to more than double their spending on content marketing in the year ahead.