Starmark News

  • How to spark traffic with Pokémon Go

    …Reprinted from South Florida Business Journal. Pokémon Go is literally a moving target for marketers who can capitalize on the game’s popularity to build brand relationships, increase foot traffic and spark summer sales. Niantic, a spinoff of Google’s Alphabet, developed the game and licensed the Pokémon content from the Pokémon Co., which…

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  • Sync My Lights awarded App of the Month by Philips Hue!

    …Starmark is thrilled to announce that our synchronized-lighting-system app has been awarded the “Philips Hue App of the Month” in iOS apps! This latest innovation and spark of brilliance from our Starmark Innovation Lab team is the result of an experiment to reproduce the types of expensive synchronized lighting systems. As you can see, it... View…

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  • Starmark celebrates Web Award wins!

    …The Web Marketing Association (WMA) honored Starmark with two WebAwards this year for work completed on developing brand new websites for two clients. Every year, WMA recognizes organizations and individuals for their work in developing web sites for organizations, companies and the government. A new website developed by Starmark for one of our B2B…

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  • New app power with Apple’s new software

    …Reprinted from South Florida Business Journal. For years, Apple has made exciting new product announcements every year. Instead of new products this year, Apple has announced software to make using its existing products better for the user and better for business. The transition makes sense because today, for example, there are over 1 billion…

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  • Starmark creative work wins two U.S. Travel Association Awards

    …Starmark took home two U.S. Travel Association “Destiny Awards” during the 2016 ESTO conference in Boca Raton, Florida. In partnership with Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB), Starmark took home the “Destiny Award” for the Live Bus Shelter Activation in the Short-Term Marketing Campaign category and the Hello Sunny Millennial Campaign in the... View Article…

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  • Big ideas in Florida tourism marketing awarded with top honors

    …Starmark has once again taken home several Flagler Awards at the 2016 Visit Florida Governor’s Conference, which was help September 7th. The team, along with our client the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) scored top honors with three coveted “Henry” Awards, plus one Silver Award. Starmark, in partnership…

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  • Google links mobile devices to physical world

    …Reprinted from South Florida Business Journal. Having just returned from a sports fishing trip in the Pacific on a yacht with Wi-Fi and eight other adult anglers, I wasn’t surprised to hear that the focus of a recent Google Performance Summit was on the increasing power of mobile device dependency. Google executives spent most of... View Article…

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  • Three ‘realities’ – virtual, augmented, mixed – for business

    …Reprinted from South Florida Business Journal. Technology is prodding marketers to connect brands with prospects more powerfully than ever before. Among the newest challenges is using what is described as virtual or augmented reality. The strength of the “impression” that can be created with virtual reality, which transports prospects to new…

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  • Starmark Sponsors Terry B. Jones ‘On Innovation’ Presentation

    …On June 9, 2016 business leaders and marketing enthusiasts gathered at the NSU Art Museum in Fort Lauderdale to hear Terry B. Jones speak on the Culture of Innovation. Best known for founding Travelocity.com and serving as founding Chairman of Kayak.com, Terry B. Jones has established himself as a leader of innovation in the digital... View Article…

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  • Website analytics can be your gold mine

    …Reprinted from South Florida Business Journal. With 88 percent of the U.S. population and 40 percent of the global population counted this year as Internet users, the visitors to your website provide an amazing source of data on your business potential. Search, Twitter, Facebook, Instagram, Google keywords and adwords, broadcast, streaming video…

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  • Google’s new desktop ad layout change sparks concern

    …Reprinted from South Florida Business Journal Two-thirds of the way through the first quarter of the year, with most search engine optimization and marketing (SEO/SEM) budgets set for the next 10 months anyway, Google has changed the layout for paid ads in desktop search results. If you’ve done a Google search in the last two... View Article…

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  • ‘Science the way’ to increased sales

    …Reprinted from South Florida Business Journal. In the movie “The Martian,” Matt Damon’s character, astronaut Mark Watney, is mistakenly left for dead by his fellow astronauts on Mars. When he awakens alone on the red planet, he makes a conscious decision “not to die.” Instead, he says (to himself) that, in the face of overwhelming... View Article…

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  • How fast will television change, again?

    …Reprinted from the South Florida Business Journal. It’s already changing. Millennials are charting a new course for television, and brand marketers need to get on board. Over 25 years ago, CNN launched its television news network of now 10 domestic and 36 international bureaus. Television changed, cable networks grew and marketers were told to “think... View Article…

    Starmarkin How To's- 4 readers -
  • Starmark joined the Tour de Broward 3K to benefit Joe DiMaggio Children’s Hospital

    …For the past six years, cyclists, runners and walkers alike have come out to participate in the Tour de Broward to raise awareness and support the Joe DiMaggio Children’s Hospital (JDCH). This year, the Starmark Team joined the 2016 Tour de Broward to walk, run and raise awareness for this event, now in its 7th... View Article…

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