Starmark News

  • Sync My Lights earns 2017 Appy Award!

    …Starmark is thrilled to announce that our Sync My Lights app received the 2017 Appy Award in Entertainment: Movies/Television/Video! The Appy Awards are presented every year and sponsored by MediaPost, an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising…

    Starmark- 19 readers -
  • Starmark adds two district addy wins to 2017 awards roundup

    …Starmark awarded with two District-level ADDY awards during the District 4 American Advertising Federation gala in Miami on May 6. These District ADDY wins, for the Greater Fort Lauderdale Convention & Visitors Bureau Brand Essence Video and the Nickelodeon Hotels & Resorts Spacewalker Restaurant Brandmark, add to the 16 ADDYs Starmark took…

    Starmark- 15 readers -
  • New ways to slim down apps to increase, retain customers

    …Reprinted from South Florida Business Journal. Now there are new ways to slim down those fat, memory-hungry apps, stream a preview of an app before downloading, or get a single app feature from a larger app when you click on a link in Google Chrome or iOS App Store. Most companies today realize that there... View Article…

    Starmark- 16 readers -
  • A priority in 2017: Marketing to employees

    …Reprinted from South Florida Business Journal. Unemployment is down, the stock market is up and many surveys say that, on average, over 50 percent of employees, especially millennials, are not fully committed to their job. Logically, this data should encourage companies to put employee retention activities high on the list of 2017 priorities. Free…

    Starmark- 10 readers -
  • Ask Me Anything: The new town hall

    …Reprinted from South Florida Business Journal. Ask Me Anything is a phrase that gets thrown around a lot these days. For some, it conjures up the sexy teenage blogger in the 2014 movie of the same name. For others, it’s #CelebrityNameAMA to learn about celebrities. In today’s business, it often references an executive-led open forum... View Article…

    Starmark- 16 readers -
  • Can your 2017 marketing plan be Agile?

    …Reprinted from South Florida Business Journal While most marketers know that Agile is a methodology and not just an adjective, there aren’t many using it. That also means that, unlike manufacturers and software developers who have used Agile for decades, marketers are losing out on its benefits: fewer mistakes, higher productivity and profits. It’s…

    Starmark- 10 readers -
  • Create a ‘content connection’ with customers

    …Reprinted from South Florida Business Journal. Marketers are increasingly perceptive about creating content – the information their customers and prospect personas want and need. However, many still fall short when it comes to distributing that content at the right place and right time for their customers to see and engage. Remember the common…

    Starmarkin Content- 7 readers -
  • A new, powerful twist on customer testimonials

    …Reprinted from South Florida Business Journal. For marketers who have produced ads containing case histories and customer testimonials for years, it comes as no surprise that user-generated content via social media, comments on blogs and product reviews are so powerful. What is surprising are the results companies that have concentrated on UGC…

    Starmark- 11 readers -
  • How to spark traffic with Pokémon Go

    …Reprinted from South Florida Business Journal. Pokémon Go is literally a moving target for marketers who can capitalize on the game’s popularity to build brand relationships, increase foot traffic and spark summer sales. Niantic, a spinoff of Google’s Alphabet, developed the game and licensed the Pokémon content from the Pokémon Co., which…

    Starmarkin How To's- 8 readers -
  • Sync My Lights awarded App of the Month by Philips Hue!

    …Starmark is thrilled to announce that our synchronized-lighting-system app has been awarded the “Philips Hue App of the Month” in iOS apps! This latest innovation and spark of brilliance from our Starmark Innovation Lab team is the result of an experiment to reproduce the types of expensive synchronized lighting systems. As you can see, it... View Article…

    Starmark- 11 readers -
  • Starmark celebrates Web Award wins!

    …The Web Marketing Association (WMA) honored Starmark with two WebAwards this year for work completed on developing brand new websites for two clients. Every year, WMA recognizes organizations and individuals for their work in developing web sites for organizations, companies and the government. A new website developed by Starmark for one of our B2B clients... View Article…

    Starmark- 8 readers -
  • New app power with Apple’s new software

    …Reprinted from South Florida Business Journal. For years, Apple has made exciting new product announcements every year. Instead of new products this year, Apple has announced software to make using its existing products better for the user and better for business. The transition makes sense because today, for example, there are over 1 billion…

    Starmark- 10 readers -
  • Starmark creative work wins two U.S. Travel Association Awards

    …Starmark took home two U.S. Travel Association “Destiny Awards” during the 2016 ESTO conference in Boca Raton, Florida. In partnership with Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB), Starmark took home the “Destiny Award” for the Live Bus Shelter Activation in the Short-Term Marketing Campaign category and the Hello Sunny Millennial Campaign in the... View Article…

    Starmark- 11 readers -
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