Starmark News

  • Five things to know about machine learning

    …Reprinted from the South Florida Business Journal. The definition of machine learning comes under the umbrella of artificial intelligence, but is less about human-like decision-making and more about writing code, called algorithms, that will automatically change outcomes as new data becomes available. In other words: These algorithms evolve…

    Starmark- 13 readers -
  • Have you played ‘Stump Alexa’? Maybe you should

    …Reprinted from South Florida Business Journal. When it comes to new technologies, there’s always a learning curve. And learning often starts with games and conversations among new users and wannabes. That and much, much more seems to be happening now with Alexa, the voice-controlled personal assistant service that works with Amazon Echo…

    Starmark- 10 readers -
  • Fresh marketing data helps boost the bottom line

    …Reprinted from South Florida Business Journal. When business leaders look at financials the question is: “How did we do?” When business leaders look at marketing data the question is: “What can we improve?” In other words, financials show history; marketing data helps make history. And, the fresher the data, the better the opportunity to make…

    Starmark- 15 readers -
  • Starmark honored with three 2017 Communicator Awards

    …Starmark is pleased to announce that the agency was honored by The Academy of Interactive and Visual Arts to receive three 2017 Communicator Awards across multimple categories for two of our clients including an national online university and a southern Florida tourist board. The Communicator Awards is the leading international awards program…

    Starmark- 12 readers -
  • Three reasons to engage millennials, Gen Z on Snapchat

    …Reprinted from South Florida Business Journal. Social media companies with 26-year-old CEOs might frighten the financial markets, but not the growing numbers of millennials and Generation Z Snapchat users. Not just your teenager’s social platform, Snapchat now counts among its users 40 percent of Americans 18-34 who together watch a total of 10…

    Starmark- 13 readers -
  • Starmark releases volume 5 in eTips series: 50 eTIPS. Intelligence. Insights. Innovation.

    …Starmark released Volume 5 in its eTips series: “50 eTIPS: 5 Intelligence. Insights. Innovation.” with friends and clients gathered round for our Starmark Summer Sizzler Party [LINK]. A compilation of our weekly eTip enewsletters highlighting insights and trends, 50 eTips Volume 5 is a collection of the latest research and cutting-edge marketing…

    Starmark- 18 readers -
  • Sync My Lights earns 2017 Appy Award!

    …Starmark is thrilled to announce that our Sync My Lights app received the 2017 Appy Award in Entertainment: Movies/Television/Video! The Appy Awards are presented every year and sponsored by MediaPost, an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising…

    Starmark- 21 readers -
  • Starmark adds two district addy wins to 2017 awards roundup

    …Starmark awarded with two District-level ADDY awards during the District 4 American Advertising Federation gala in Miami on May 6. These District ADDY wins, for the Greater Fort Lauderdale Convention & Visitors Bureau Brand Essence Video and the Nickelodeon Hotels & Resorts Spacewalker Restaurant Brandmark, add to the 16 ADDYs Starmark took…

    Starmark- 16 readers -
  • A priority in 2017: Marketing to employees

    …Reprinted from South Florida Business Journal. Unemployment is down, the stock market is up and many surveys say that, on average, over 50 percent of employees, especially millennials, are not fully committed to their job. Logically, this data should encourage companies to put employee retention activities high on the list of 2017 priorities. Free…

    Starmark- 10 readers -
  • Starmark wins 16 Awards Including Best of Interactive at The AAF of Greater Fort Lauderdale Gala

    …Fort Lauderdale based integrated marketing agency Starmark received sixteen awards, including BEST IN INTERACTIVE at the 2017 American Advertising Federation of Fort Lauderdale Addy Gala! For client SFIMA (South Florida Interactive Marketing Association), Starmark won the Best in Interactive Award and a Gold ADDY in the Elements of Advertising, Digital Creative Technology Responsive Design category.... View Article…

    Starmark- 16 readers -
  • Create a ‘content connection’ with customers

    …Reprinted from South Florida Business Journal. Marketers are increasingly perceptive about creating content – the information their customers and prospect personas want and need. However, many still fall short when it comes to distributing that content at the right place and right time for their customers to see and engage. Remember the common…

    Starmarkin Content- 7 readers -
  • A new, powerful twist on customer testimonials

    …Reprinted from South Florida Business Journal. For marketers who have produced ads containing case histories and customer testimonials for years, it comes as no surprise that user-generated content via social media, comments on blogs and product reviews are so powerful. What is surprising are the results companies that have concentrated on UGC…

    Starmark- 11 readers -
  • How to spark traffic with Pokémon Go

    …Reprinted from South Florida Business Journal. Pokémon Go is literally a moving target for marketers who can capitalize on the game’s popularity to build brand relationships, increase foot traffic and spark summer sales. Niantic, a spinoff of Google’s Alphabet, developed the game and licensed the Pokémon content from the Pokémon Co., which…

    Starmarkin How To's- 8 readers -
  • Sync My Lights awarded App of the Month by Philips Hue!

    …Starmark is thrilled to announce that our synchronized-lighting-system app has been awarded the “Philips Hue App of the Month” in iOS apps! This latest innovation and spark of brilliance from our Starmark Innovation Lab team is the result of an experiment to reproduce the types of expensive synchronized lighting systems. As you can see, it... View Article…

    Starmark- 11 readers -