Starmark News

  • A priority in 2017: Marketing to employees

    …Reprinted from South Florida Business Journal. Unemployment is down, the stock market is up and many surveys say that, on average, over 50 percent of employees, especially millennials, are not fully committed to their job. Logically, this data should encourage companies to put employee retention activities high on the list of 2017 priorities. Free…

    Starmark- 10 readers -
  • Starmark wins 16 Awards Including Best of Interactive at The AAF of Greater Fort Lauderdale Gala

    …Fort Lauderdale based integrated marketing agency Starmark received sixteen awards, including BEST IN INTERACTIVE at the 2017 American Advertising Federation of Fort Lauderdale Addy Gala! For client SFIMA (South Florida Interactive Marketing Association), Starmark won the Best in Interactive Award and a Gold ADDY in the Elements of Advertising, Digital Creative Technology Responsive Design category.... View Article…

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  • Ask Me Anything: The new town hall

    …Reprinted from South Florida Business Journal. Ask Me Anything is a phrase that gets thrown around a lot these days. For some, it conjures up the sexy teenage blogger in the 2014 movie of the same name. For others, it’s #CelebrityNameAMA to learn about celebrities. In today’s business, it often references an executive-led open forum... View Article…

    Starmark- 16 readers -
  • Can your 2017 marketing plan be Agile?

    …Reprinted from South Florida Business Journal While most marketers know that Agile is a methodology and not just an adjective, there aren’t many using it. That also means that, unlike manufacturers and software developers who have used Agile for decades, marketers are losing out on its benefits: fewer mistakes, higher productivity and profits. It’s…

    Starmark- 10 readers -
  • Create a ‘content connection’ with customers

    …Reprinted from South Florida Business Journal. Marketers are increasingly perceptive about creating content – the information their customers and prospect personas want and need. However, many still fall short when it comes to distributing that content at the right place and right time for their customers to see and engage. Remember the common…

    Starmarkin Content- 7 readers -
  • A new, powerful twist on customer testimonials

    …Reprinted from South Florida Business Journal. For marketers who have produced ads containing case histories and customer testimonials for years, it comes as no surprise that user-generated content via social media, comments on blogs and product reviews are so powerful. What is surprising are the results companies that have concentrated on UGC…

    Starmark- 11 readers -
  • How to spark traffic with Pokémon Go

    …Reprinted from South Florida Business Journal. Pokémon Go is literally a moving target for marketers who can capitalize on the game’s popularity to build brand relationships, increase foot traffic and spark summer sales. Niantic, a spinoff of Google’s Alphabet, developed the game and licensed the Pokémon content from the Pokémon Co., which…

    Starmarkin How To's- 8 readers -
  • Sync My Lights awarded App of the Month by Philips Hue!

    …Starmark is thrilled to announce that our synchronized-lighting-system app has been awarded the “Philips Hue App of the Month” in iOS apps! This latest innovation and spark of brilliance from our Starmark Innovation Lab team is the result of an experiment to reproduce the types of expensive synchronized lighting systems. As you can see, it... View Article…

    Starmark- 11 readers -
  • Starmark celebrates Web Award wins!

    …The Web Marketing Association (WMA) honored Starmark with two WebAwards this year for work completed on developing brand new websites for two clients. Every year, WMA recognizes organizations and individuals for their work in developing web sites for organizations, companies and the government. A new website developed by Starmark for one of our B2B clients... View Article…

    Starmark- 8 readers -
  • New app power with Apple’s new software

    …Reprinted from South Florida Business Journal. For years, Apple has made exciting new product announcements every year. Instead of new products this year, Apple has announced software to make using its existing products better for the user and better for business. The transition makes sense because today, for example, there are over 1 billion…

    Starmark- 10 readers -
  • Starmark creative work wins two U.S. Travel Association Awards

    …Starmark took home two U.S. Travel Association “Destiny Awards” during the 2016 ESTO conference in Boca Raton, Florida. In partnership with Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB), Starmark took home the “Destiny Award” for the Live Bus Shelter Activation in the Short-Term Marketing Campaign category and the Hello Sunny Millennial Campaign in the... View Article…

    Starmark- 11 readers -
  • Big ideas in Florida tourism marketing awarded with top honors

    …Starmark has once again taken home several Flagler Awards at the 2016 Visit Florida Governor’s Conference, which was help September 7th. The team, along with our client the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) scored top honors with three coveted “Henry” Awards, plus one Silver Award. Starmark, in partnership with GFLCVB was awarded... View Article…

    Starmark- 14 readers -
  • Google links mobile devices to physical world

    …Reprinted from South Florida Business Journal. Having just returned from a sports fishing trip in the Pacific on a yacht with Wi-Fi and eight other adult anglers, I wasn’t surprised to hear that the focus of a recent Google Performance Summit was on the increasing power of mobile device dependency. Google executives spent most of... View Article…

    Starmark- 5 readers -
  • Three ‘realities’ – virtual, augmented, mixed – for business

    …Reprinted from South Florida Business Journal. Technology is prodding marketers to connect brands with prospects more powerfully than ever before. Among the newest challenges is using what is described as virtual or augmented reality. The strength of the “impression” that can be created with virtual reality, which transports prospects to new…

    Starmark- 9 readers -