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… Startup marketing can be a challenging journey, especially if you are starting from scratch. With so many digital channels to invest in and thousands of experts offering you multiple strategies, it is hard to make an informed decision. The difference between startups and established businesses is the fact that the former is highly concerned…
There was no turning back. They had little food, disease was taking its toll and the instructions he had been handed were clear. It was a point of no return. Hernan Cortez was on the shores of the Atlantic. He gave the order “Burn the boats“. The result. Success. A start-up can be seen with the same eyes. Give up your job, leap into the unknown and hope that it all works.
… I’m sure you are getting tired of hearing it. Everyone is telling you to proliferate your brand, get out there on social media and grow an audience, develop relationships with your customers and potential customers… The list goes on. Unfortunately, if you are a startup immersed in the frenzy of just getting your feet on the ground, it is hard…