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To have one successful business requires a series of failures… The overnight success that everybody chases takes five years to happen. This means that any big company that makes the news today has a history of failures and mistakes. Facebook faced various legal disputes. Airbnb started off by selling cereals called “Obama O’s” and “Cap’n McCain’s.
… Startup marketing can be a challenging journey, especially if you are starting from scratch. With so many digital channels to invest in and thousands of experts offering you multiple strategies, it is hard to make an informed decision. The difference between startups and established businesses is the fact that the former is highly concerned…
… need them“. Most of us don’t realise it but in a digital world the options to do this are extensive. It can be as simple as… Connect on Twitter…. Build networks Linkedin… Grow your email list…. Then start adding value to those connections before asking for anything in return. The standard approach by most people is to sell first. Buy my…
… I’m sure you are getting tired of hearing it. Everyone is telling you to proliferate your brand, get out there on social media and grow an audience, develop relationships with your customers and potential customers… The list goes on. Unfortunately, if you are a startup immersed in the frenzy of just getting your feet on the ground, it is hard…