State Farm

  • Why Insurance Giant State Farm Approaches Digital Marketing Like a Small Company

    … still comes down to the connection local agents make with their customer base. At a time when customers are accustomed to looking up insurance quotes on the Web or through an app, Edward Gold, advertising director at State Farm, says his company thrives off of its local interactions. He spoke with Street Fight about the approach the insurer takes…

    Street Fight- 24 readers -
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