State Of Content Marketing

  • State of Content Marketing: B2B Tech

    We really don’t think about content marketing as being part of our funnel. It’s part of our mission. —Rand Fishkin, co-founder, Moz B2C marketers can’t have all the fun. Sure, they can get an SNL star to spoof Fifty Shades of Grey like Audi did, or create a blockbuster movie entirely about their product like LEGO.

    Amanda Walgrove/ The Content Strategist- 28 readers -
  • State of Travel Content Marketing Travel: Trends and Brands Taking Flight in 2015

    If you’re making a list of industries disrupted by fast-accelerating social and mobile revolutions, travel darn well better be near the top of the list. Modern travelers aren’t just booking flights on mobile devices and downloading e-tickets; they’re discovering destinations they hadn’t yet dreamed of on Facebook, crowdsourcing suggestions on Twitter, and reading stories abo ...

    The Content Strategist- 2 readers -
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